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A beginner’s guide to understanding customer touchpoints

delighted

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . What are customer touchpoints? Why is it important to understand customer touchpoints? Let’s dig in.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. Fine-tuning your CX elements is a constant exercise. While your customers should find familiarity in their interactions with your company, the relationship should never stagnate.

Strategy 208
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Drive More Revenue with CSAT, NPS and CES

GetFeedback

Every interaction customers have with your company is a chance to meet or exceed their expectations. Below, we’ll take a look at the three most common key performance indicators (KPIs) used to measure different aspects of the customer experience: Customer Satisfaction, Net Promoter Score and Customer Effort Score.

NPS 199
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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. These two functions are related in that they’re both focused on creating more effective customer interactions. Like exercising, doing something (anything!) Can we have nested journeys?

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

airline industry, is rightly concerned with delivering the value customers expect, and so will not “fix” individual touchpoint issues even when customers request. Customer touchpoints vs. journeys. Let’s take a deeper look at customer experiences by distinguishing between touchpoints and a journey.

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Customer journey map: The key to understanding your customer

delighted

Defining customer needs, problems, and interactions with your company may seem overwhelming and at times, unnecessary. Through this exercise, you’ll also be able to connect with your buyer and in turn, influence your organization to prioritize the customer experience (CX) through shared understanding.

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A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

It encompasses both direct feedback – what customers explicitly tell you through surveys, reviews, or conversations – and indirect feedback –  the behaviors, preferences, and sentiments expressed through actions like website interactions, purchase patterns, and social media engagement.