InMoment XI

NOVEMBER 28, 2023

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. By harnessing reviews, companies can capture Voice of the Customer data from an additional channel, identify rich insights, and take deliberate actions that resolve both individual cases and recurrent experience issues.

Management 346

Management Marketing Social Media Guidelines 346

InMoment XI

MARCH 5, 2024

The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. What is Unstructured Data? Unstructured data refers to information that doesn’t have a predefined data model or isn’t organized in a structured manner like traditional databases.

Data 260

Data Customer Experience Social Media Analysis 260

InMoment XI

AUGUST 3, 2023

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 488

Analytics Customer Insights Data Social Media 488

C3Centricity

MARCH 25, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by newly hired people in marketing and market research positions.

Marketing 226

Marketing ROI Analysis B2C 226

Lumoa

FEBRUARY 7, 2023

How do you collect VoC data? Rather than simply addressing the most pressing issues or complaints, VoC enables businesses to make data-driven, customer-centric decisions that result in meaningful and sustainable improvements in the customer experience. Here are just a few examples of data that could be included in VoC.

Analysis 423

Analysis Data How To Customer Centricity 423

C3Centricity

MARCH 21, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by the newly hired people in marketing and market research positions.

Marketing 156

Marketing ROI Analysis B2C 156

Merkle

JULY 7, 2022

In a recent blog post, we wrote about the importance of comprehensive data capture in B2B marketing and how to create a value exchange for buyers that would enable that data acquisition.

B2B 111

B2B Data Marketing How To 111

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Key takeaways: Excessive and irrelevant marketing messages overwhelm consumers, leading to increased unsubscribes. citizens in January 2024.

Marketing 64

Marketing Survey Report Consumers 64

Blueshift

DECEMBER 23, 2022

In 2023, marketers will use AI to unlock creativity and personalization. In the past, AI was owned by data scientists, but now marketers can easily access and use AI. In 2023, marketers are the data artists, combining creativity with data and AI, for intelligent customer engagement.

Customer Engagement 98

Customer Engagement Engagement Data Marketing 98

SmartMessage Blog

NOVEMBER 3, 2023

Customer Data Platforms: A Data-driven Approach to Strengthen Your Marketing Strategies In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to stay ahead of the competition and connect with their target audience effectively. What is a Customer Data Platform?

Data 52

Data Strategy Marketing Advertising 52

SmartMessage Blog

NOVEMBER 3, 2023

In the ever-evolving realm of marketing, a true game-changer has emerged – the Customer Data Platform (CDP). What is a Customer Data Platform? That’s precisely what a Customer Data Platform, or CDP, offers. Make sure it can seamlessly blend with your existing systems, leaving no data unturned.

Data 52

Data Strategy Marketing Advertising 52

Forrester's Customer Insights

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 58

Strategy Data Marketing Sales 58

Blueshift

APRIL 26, 2024

Marketers today face the dual challenge of navigating vast amounts of data while striving to deliver personalized experiences that resonate with customers. Additionally, data silos and fragmented customer data can result in decreased productivity for marketers while also overwhelming them with the tedious task of data management.

Data 52

Data Marketing Management Customer Experience 52

Optimove

APRIL 10, 2024

DataDots, a leading provider of data support and engineering solutions, and Optimove, the first Customer-Led Marketing Platform, announced a strategic partnership to streamline data integration processes for marketers.

Data 52

Data Marketing Customer Engagement Strategy 52

Optimove

DECEMBER 5, 2023

Take your customer segmentation to the next level with our advanced guide Download Now Generative AI has transformed marketing, with 90% of commercial leaders expecting to utilize Gen AI solutions “often” over the next two years according to ( McKinsey & Company ). Enter OptiGenie Generative AI Insights.

Data 59

Data Marketing Comparison Analysis 59

ECXO

JUNE 13, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who your customers are (and what they want) can help you create better real-time customer experiences. Implement a real-time decisioning solution.

Marketing 133

Marketing Analytics Government Survey 133

Blake Morgan

JULY 19, 2022

? ? ? ? ? ? ? ? ? ? ? ? ?. Do your marketing efforts feel like a shot in the dark? It doesn’t have to be that way. With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience. . Morgan Chase , this isn’t the old way of marketing.

Data 52

Data Marketing Touchpoint Analytics 52

Centercode

JULY 6, 2023

Fixing bugs is important, but if your beta is designed with only that goal in mind, you’re missing out on opportunities to significantly improve the marketing of your product. We’re here to help, though, with four tips to generate valuable marketing data through your beta test.

Data 52

Data Marketing Tips 52

Blueshift

MARCH 29, 2024

Recently, we had the privilege of diving into their approach with Hanna Britt, Director of Marketing Automation, and Dana Martin, Marketing Automation Strategist, at Suncoast Credit Union. Let’s dive into 3 key takeaways:

Data 111

Data Banking Innovation Consumers 111

Retently

MARCH 20, 2024

In data collection, Computer Assisted Telephone Interviewing (CATI) is a time-tested method, blending the dependability of phone surveys with smart software to boost reach and efficiency. What can the CATI survey do for your research? This article breaks down the workings of CATI, showing you why it might be the solution you’re seeking.

Survey 78

Survey Data Analysis Software 78

Blueshift

FEBRUARY 11, 2021

In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data, The post Blueshift Breakdown: Data Activation, Marketers’ Secret Weapon in 2021 appeared first on Blueshift.

Data 98

Data Marketing Customers 98

Hallmark Business Connections

JULY 27, 2021

Bots, machine learning, predictive models, and big data all impact businesses daily. My solution: Adopt a data-driven marketing strategy—one that ensures you’re applying empathy, so you communicate what your customers need to see and hear from you now. Why Data Science is Important in Marketing. Less human?

Data 98

Data Marketing Social Media Connections 98

PK

MAY 27, 2021

Data privacy laws are reshaping the future of marketing in the digital age. Consumer marketing opt-in consent and visibility into targeting practices require not just compliance measures, but also a […]. The post Building marketing strategies that will survive evolving data privacy regulations appeared first on PK.

Data 92

Data Strategy Marketing Measurement 92

PK

MARCH 24, 2021

The beginning of 2021 has kicked off a flurry of proactive measures that big brands like Apple and Google are taking to address evolving consumer data privacy regulations. The post How evolving data privacy regulations are impacting marketers appeared first on PK. The regulations […].

Data 84

Data Marketing Measurement Consumers 84

Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52

Sales Strategy Hospitality Data 52

Retently

AUGUST 29, 2022

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. This is an easy question to answer, although one that’s best tackled in detail.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

Blueshift

MARCH 11, 2022

As you may have heard, cross-channel marketing is the core focus of our latest report, aptly named the Benchmark Report 2022: Cross-Channel Marketing. The post How Real-Time Data Makes All the Difference in Cross-Channel Marketing appeared first on Blueshift.

Data 98

Data Marketing Report Customer Experience 98

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. ” he asked.

Marketing 59

Marketing Sports Multi-Channel CRM 59

CSM Magazine

APRIL 18, 2024

Envision the current terrain of nonprofit activities, where data underpins every facet of donor engagement. Integrating such a system reshapes interactions with supporters, turning data points into personalized experiences that can amplify your mission’s impact. Weaving data-driven practices into these interactions is key.

Data 52

Data CRM Analytics Communication 52