Forrester's Customer Insights

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 59

Strategy Data Marketing Sales 59

Lumoa

AUGUST 5, 2022

These trends are expected to continue (for example, the need for digital self-serving and customer support channels) and retailers that adapt to these new preferences will be positioned to lead the market. To make this happen, you should use a tool that can assess existing data sets. Marketing campaigns.

Retail 208

Retail Feedback Trends Consumers 208

Lumoa

MARCH 10, 2022

Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already get a ton of customer feedback. Customer feedback can come at you a hundred different ways. What is Customer Feedback? Your customers aren’t numbers or data, they’re people.

Feedback 236

Feedback Marketing Social Media Effort Score 236

Optimove

MAY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Embrace the power of Optimove’s capabilities to conquer marketing uncertainties and elevate your campaigns to new galaxies of success.

Marketing 59

Marketing Groups Customer Insights Customer Journeys 59

Alida

SEPTEMBER 30, 2019

On September 24, over 100 insights, marketing, product and CX professionals gathered in New York to discuss the current state of customer insights, data privacy and trust and transparency.

Customer Insights 169

Customer Insights Brands Customers Data 169

Retently

MARCH 20, 2024

In data collection, Computer Assisted Telephone Interviewing (CATI) is a time-tested method, blending the dependability of phone surveys with smart software to boost reach and efficiency. On the other end of the line, the responders are the source of the valuable insights that CATI surveys aim to capture.

Survey 78

Survey Data Analysis Software 78

Peter Lavers

SEPTEMBER 20, 2017

This is the first of two blog posts on the Customer Insight Leader blog, in which I set out why data is the new Marketing battleground and (in my second blog) how analytics are the weapons guidance systems needed to win the battle.

Customer Insights 53

Customer Insights Data Marketing Conference 53

Lumoa

JUNE 23, 2021

Collecting qualitative data is necessary when improving customer experience, and customer service, or when you want to maximize sales, and business growth. While numbers and ratings from research are easy to analyze, businesses require insightful qualitative data to have a complete picture of their customers.

Data 208

Data Survey Feedback NPS 208

Optimove

OCTOBER 13, 2018

What is Customer Insight Marketing? Customer insight refers to having a deep understanding of your customers, their behaviors, their preferences and even their needs. Customer Insight Marketing Analysis, Strategy and Tools. Customer Insight Marketing Examples.

Customer Insights 40

Customer Insights Marketing Retail Fashion 40

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Strategy Competitive Advantage 52

Forrester's Customer Insights

APRIL 24, 2024

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Data 58

Data Sales Marketing System 58

GetFeedback

JANUARY 3, 2019

A Voice of Customer (VOC) program aims to gather and analyze customer insights, allowing you to identify trends and strategies to improve customer experience and deliver positive business outcomes. In simpler terms, VOC offers a way to give your customers a voice within your organization. Choose a cadence.

Voice of Customer 239

Voice of Customer Data Customer Service Net Promoter Score 239

Oracle

OCTOBER 15, 2018

Getting under the skin of customers and finding out what drives them, what they want, what makes them happy and what makes them sad underpins any marketing strategy. And the best marketers will stay on top of changes to these facets through research, carefully analyzing the nuanced differences and trends.

Data 190

Data Analytics Touchpoint Consumers 190

Integrate.ai

OCTOBER 1, 2020

I’m excited about the shift from data to Signals because it represents an opportunity for businesses to improve customer experience through modern data practices, while meeting their own privacy needs and those of their customers. Used well, consumer data can inform those better choices in a number of ways.

Customer Insights 52

Customer Insights Data Consumers Connections 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

Very Best Service

JANUARY 26, 2024

Making Marketing and Customer Service Work Together Image by DALL·E 3 Imagine this: your marketing team crafts a beautiful campaign, promising the world to potential customers. But when those excited prospects turn into actual customers, they hit a brick wall at customer service. The result? Here's how: 1.

Customer Service 52

Customer Service Marketing Touchpoint Loyalty 52

Optimove

NOVEMBER 7, 2023

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

Marketing 83

Marketing Multi-Channel Groups Customer Journeys 83

Helpt

FEBRUARY 14, 2024

Significance of Data-Driven Decision Making Do you trust your gut? We at Helpt feel your frustration and we have a solution for you: data-driven decision making (DDDM). Thos methodology illustrates a move away from intuition-based decisions towards those that rely on hard, analytic data. Today, we have big data.

Data 52

Data Analytics Social Media Analysis 52

Totango

JUNE 1, 2021

Being able to use your customer success data will enable you to better connect with your customers. It all starts with knowing how to gather customer insights and properly leverage that data. Understanding Customer Success Data. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 69

Customer Insights Software How To Touchpoint 69

Centercode

JANUARY 8, 2021

Customer testing, by design, is a gateway to uncovering and acting on exactly that. It relies on target-market users to identify both the best and worst parts of your product before release. It’s different from market research: the feedback is about refining a mostly developed product, not starting from scratch.

Customer Insights 98

Customer Insights ROI Data Consumers 98

Forrester's Customer Insights

MARCH 8, 2024

First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.

Data 54

Data Government Marketing B2C 54

Blueshift

MARCH 29, 2023

It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Now, AI is increasingly becoming an indispensable tool for marketers, and the use of AI in marketing will only continue to expand in the years to come.

Marketing 92

Marketing ROI Customer Insights Tools 92

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

Beyond Philosophy

MAY 7, 2022

Customer Science is a vital part of any organization’s future success with their customer experience. The combination of AI, behavioral sciences, and data is a powerful way to gain insight into your customers behavior so you can provide a proactive and perfect experience for them.

Customer Insights 78

Customer Insights Voice of Customer Insurance Contact Center 78

Think Customers

FEBRUARY 1, 2024

In today’s hypercompetitive market, actionable customer insight is extremely valuable currency. That’s one of the takeaways from Google Chief Strategist Neil Hoyne’s mainstage presentation at last week’s Customer Contact Week (CCW) Austin event.

Data 52

Data Leadership Innovation Industry 52

Forrester's Customer Insights

JANUARY 30, 2024

Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options.

Analytics 56

Analytics Data Marketing Government 56

Forrester's Customer Insights

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial 58

Financial Marketing B2C Technology 58

Bob Hayes

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Data 84

Data Marketing Healthcare Effort Score 84

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

Tools 52

Tools Software Marketing Analytics 52

Forrester's Customer Insights

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

B2C 54

B2C Survey Marketing Advertising 54

Forrester's Customer Insights

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 61

Technology Marketing Touchpoint Consumers 61

Bob Hayes

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Data 81

Data Marketing Healthcare Effort Score 81

Integrate.ai

OCTOBER 1, 2020

I’m excited about the shift from data to Signals because it represents an opportunity for businesses to improve customer experience through modern data practices, while meeting their own privacy needs and those of their customers. Used well, consumer data can inform those better choices in a number of ways.

Customer Insights 52

Customer Insights Data Consumers Connections 52

Optimove

JANUARY 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. Following these recommendations now will uplevel your personalization efforts, increase customer lifetime value (CLV), and earn your customers’ loyalty for life.

Marketing 59

Marketing Customer Centricity Analytics Touchpoint 59

Playvox

JANUARY 12, 2022

The macrotrends of staffing pressures , flagging loyalty, and omnichannel service are driving the demand for new solutions that help alleviate blind spots and uncover customer insights to the benefit of service teams as well as product, IT, marketing, and sales. We call it Customer AI. Responsible.

Customer Insights 52

Customer Insights Self Service Contact Center Analysis 52

CSM Magazine

JULY 21, 2023

In a rapidly evolving, increasingly customer-centric business landscape, enterprises are recognising the need for a deeper understanding of their customers. They are finding invaluable insights not in traditional market research, but in their contact centres, the bustling hubs of customer and colleague conversations.

Customer Insights 52

Customer Insights Social Media Groups Chatbots 52

CX Journey

SEPTEMBER 24, 2015

Different businesses continue to use the term “Customer Insight” to mean different things. In our poll of over 100 customer insight leaders, only half considered data management or database marketing to be part of Customer Insight. Does that ring true with your role?

Customer Insights 80

Customer Insights Analytics Analysis Data 80