InMoment XI

DECEMBER 22, 2022

What used to be limited to sending out surveys through direct feedback, the industry has evolved to include indirect and inferred customer data sources as well. Step #3: Understand Your Customer Data. For any data to be useful, of course you need to take the time to dig in and understand what your customers are actually saying.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 100

Loyalty Measurement Tools Data 100

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 100

Loyalty Measurement Tools Data 100

SurveySensum

MARCH 6, 2024

We’re going to be touching upon mostly quantitative data because numbers play an important role in digesting factors such as traffic, purchases, and general activity. Return on Investment (ROI) As in any business venture, you’re bound to make investments. Some may work in your favor while some may not.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Optimove

APRIL 4, 2023

Optimove data shows that as traders make more deposits, the time between each transaction shortens – meaning they deposit and trade more frequently. Combining real-time and scheduled campaigns helps marketers create more effective, relevant, and efficient messaging that delivers better results and drives greater ROI.

Loyalty Programs 52

Loyalty Programs ROI Loyalty Communication 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. Most likely, yes.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

TechSee

JANUARY 7, 2020

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

SmartMessage Blog

JULY 20, 2023

By focusing on retention, companies can decrease lead generation costs and improve their ROI. Loyalty-program loyal A loyalty-program loyal customer is a customer who is enrolled in a loyalty program and who makes repeat purchases from the business that offers the loyalty.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SmartMessage Blog

JULY 13, 2023

By focusing on retention, companies can decrease lead generation costs and improve their ROI. Loyalty-program loyal A loyalty-program loyal customer is a customer who is enrolled in a loyalty program and who makes repeat purchases from the business that offers the loyalty.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

BirdEye

NOVEMBER 20, 2023

Valuable analytics: The software should provide data on how your referral program is performing. Best practices for implementing referral programs Rolling out a referral program is a big step. Its strengths lie in its A/B testing capabilities, allowing customers to make data-driven decisions.

Software 62

Software Marketing Multi-Channel e-support 62

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 1, 2020

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. They don’t use the data that customers provide. Ways to build perceived value.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Alida

JANUARY 19, 2017

No matter how innovative offline retail tactics may seem, ROI is hardly guaranteed. To see significant ROI from experiential retailing, retailers must first develop a deep understanding of the consumers they want to reach. It comes not just from looking at transactional data. Final thoughts on experiential retailing.

Retail 100

Retail Apparel ROI Loyalty Programs 100

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Such priorities might include getting all your data in one place, adding data security measures, or deploying modern campaign management capabilities.

Loyalty 59

Loyalty Trends Data Marketing 59

BirdEye

APRIL 20, 2023

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. You can offer free product samples, exclusive deals, or even points if you’re running a customer loyalty program to get them to refer more people.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

Optimove

JULY 6, 2023

Enterprise retailers who personalize messaging in the online shopping cart see an impressive ROI in a matter of weeks in fewer abandoned carts, increased customer conversions, and higher purchase values. The benefits are compelling. This typically results in a 3-5% increase in incremental revenue.  

Retail 52

Retail Abandon Rate Loyalty Programs Brands 52

SurveySparrow

JANUARY 5, 2021

We are quite familiar with the term, ROI or returns on investment. When it comes to measuring the benefits of a particular cost-related investment, there’s no effective metric available then return on investment (ROI). You can use both ROX and ROI to form a more controlled and better experience for your company’s success.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

ReviewTrackers

MAY 8, 2017

Session topics include how to make the most of customer feedback , the different elements of ROI, employee engagement, the continued role of NPS in measuring customer satisfaction, agile operations, and in-depth measurement and insight, among others. Where: London, UK. Gartner Digital Marketing Conference. When: May 10 to 12, 2017.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Firstly, the level of investment.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Qualtrics

DECEMBER 8, 2020

Try out these two broad approaches on the data types to measure: Economical (O data). This is operational data like sales data, finance data and HR data. This sort of data can be measured more easily than emotions and feelings. Emotional (X data). Sales data. Are you tracking your brand?

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

ENGAGE.cx

MARCH 19, 2017

Part 3 – Operationalizing Stickiness…Loyalty’s Holy Grail. Click to download The New Loyalty 3 part series. We’ve learned in the earlier posts that if you’re continuing to invest in traditional loyalty programs, you’re spending money on outdated techniques and, worse yet, you may be losing more customers than you gain.

Loyalty 40

Loyalty Measurement Brands ROI 40

Currency Alliance

JUNE 11, 2019

Rather, banks must do a better job of leveraging their existing strengths – their goldmine of customer data and, most profitably of all, their wide-ranging merchant networks – to create their own, new and compelling reasons for customers to remain loyal. Indeed, banks are mostly not pursuing this strategy. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

NOVEMBER 16, 2023

There is a risk of losing data, not knowing if customers are receiving the messages well, and low ROI in such cases. But you can connect with your clients and own their data and conversations by using direct marketing strategies that use SMS marketing, email marketing, or other messenger marketing methods.

Marketing 62

Marketing Social Media Advertising Chatbots 62

ClearAction

DECEMBER 31, 2015

“Customer experience governance is essential to ongoing success, especially in terms of enduring CX ROI (return on investment). . ” Exploring the Elusive ROI of Customer Experience Management. ” 3 Types of Customer Experience Action Essential to ROI. ” Customer Experience Governance: Do This, Not That.

Strategy 48

Strategy Customer Experience ROI Sports 48

ERDM

JANUARY 8, 2018

Traditional loyalty programs have gotten a bit stale. Personalization is the new loyalty. Ironically, it was probably also the first form of loyalty between shop owners and their customers even thousands of years ago. This is data collection. Acting on that data is the hard part. Why is this so important?

Loyalty 40

Loyalty Analytics Loyalty Programs Travel 40

BirdEye

MARCH 24, 2023

They need to be able to analyze data, identify trends and opportunities, and create plans to achieve their targets. Analytical skills : A manager should have a good understanding of data analysis and interpretation to identify opportunities, assess risks, and make informed decisions. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

ShepHyken

APRIL 29, 2019

Customer Loyalty! ROI, website visits, website return visits, shopping cart abandonment rates, and average customer spend are all important and well-used metrics to evaluate the success of a business. 76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number by Michael Guta. by Chad Storlie.

Loyalty Programs 18

Loyalty Programs Customer Service Abandon Rate Loyalty 18

BirdEye

MAY 8, 2023

Or by starting a loyalty program, where they receive rewards for each referral. In fact, direct mail has a higher ROI than paid search, online display, and text messaging. Track and measure your efforts Tracking your efforts provides valuable data. The secret to successful prospecting is data and consistency.

Sales 52

Sales Tips Strategy Social Media 52