Response Bias in CX: How to Get Better Feedback
InMoment XI
APRIL 5, 2024
To be successful, you’ve got to watch out for inaccurate data such as sampling bias, framing bias, and most importantly, response bias. Response bias is our human tendency to self-report inaccurate (or even false) answers to survey questions. What is Response Bias? Can A High Response Rate Decrease Response Bias?
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