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Customer Journey Infographic: Visualizing Your Customer’s Experience

Totango

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey.

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How to Eliminate Friction in Your Customer Journey

InMoment XI

This also further allows brands to learn about, and act upon, problems as they emerge in real-time instead of too far down the road for the customer’s liking. Want to learn more about how employees can help you decrease friction in the customer journey and grow customer loyalty and value? Check out this infographic ! #3:

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8 of the More Effective Customer Retention Strategies

Ecrion

Stellar Customer Service | 6. Establish a Loyalty Program | 7. Many brands place a heavy emphasis on customer acquisition in order to increase their sales numbers. But, customer retention is something just as important. Provide Stellar Customer Service. Establish a Loyalty Program. Offer Discounts.

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4 Reads That Will Help You Prove CX ROI

InMoment XI

Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition. A well-built voice of customer (VoC) program enables organizations to anticipate what new customers are seeking in a brand and thus be ahead of the curve. 2: Customer Retention.

ROI 260
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Using Social Media To Increase Customer Retention

CSM Magazine

Social media marketing can increase customer retention by 37%, according to one digital marketing agency. But social media plays a much bigger role in retaining customers than this. Here’s how to provide the best customer service possible on social media to boost your retention rates.

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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Talking about customer retention, you possibly already know the merits of investing time and money in keeping your existing customers satisfied and hooked.

Strategy 208
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Key Customer Retention Strategies for Alternative Lenders

CSM Magazine

It is not enough to attract new customers to your services. You have to encourage their loyalty. Customer retention is even more important than customer acquisition. More than that, customer retention is the best form of marketing. Customer education programs are not new.