Think Customers

MAY 20, 2024

This week’s Fast Track CX ROI webinar is the second episode in ECXO’s three-part series of short, practical sessions hosted by Ricardo Saltz Gulko, ECXO co-founder and managing director of Eglobalis , a global adviser in CX, design, and innovation. Journey mapping is a valuable ongoing exercise but it’s not enough.

Chief Customer Officer 52

Chief Customer Officer Exercises ROI First Call Resolution 52

CloudCherry

DECEMBER 1, 2018

CloudCherry uses very specific journey mapping, reporting, and analysis from a beginning-to-end member experience to show how data can drive change, improve employee action and delight the member, whether it be a normal visit to withdraw or deposit funds or a new customer obtaining a new checking account or opening a business loan.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

CloudCherry

OCTOBER 19, 2018

CloudCherry uses very specific journey mapping, reporting, and analysis from a beginning-to-end member experience to show how data can drive change, improve employee action and delight the member, whether it be a normal visit to withdraw or deposit funds or a new customer obtaining a new checking account or opening a business loan.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

Totango

JANUARY 4, 2019

To help get the change started at your enterprise, we’ve put together five customer-centric marketing strategies for SaaS companies that deliver real ROI. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies. Think of the strategies below as practical ways to implement your new customer-centric philosophy.

Customer Centricity 79

Customer Centricity ROI Strategy Company 79

DCX

JULY 30, 2024

Every interaction is an opportunity: See each interaction as a chance to turn a customer into a raving fan. You own the customer's journey: Follow up, ensure issues are resolved, and go the extra mile to exceed expectations. CX Leaders: Elevate your Customer Service team from problem-solvers to proactive experience creators.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

CX Centric

JANUARY 20, 2021

The Approach : In bringing the much-needed success to the organisation, the CX Design Group exercised extreme care and put great effort to research, analysis, design, prototyping and Journey Mapping. Journey Maps were leveraged to introduce co-creation promoting ownership prior to operationalisation.

Case Study 52

Case Study Study Customer Journeys Customer Experience 52

InMoment XI

AUGUST 9, 2024

What is Customer Experience (CX)? Customer Experience (CX) refers to the overall impression and perception a customer has about a company or brand based on their interactions throughout the entire customer journey. This can be done by creating a customer journey map.

Customer Experience 295

Customer Experience Customer Journeys Effort Score Net Promoter Score 295

Kitewheel

AUGUST 3, 2020

We’ve discussed the importance of journey orchestration, recently covered in The Forrester Wave report. Kitewheel was named a leader in journey orchestration, but customer journey analytics is an area we view as being just as important. Here are six reasons why Marketers should care about journey analytics.

Analytics 52

Analytics Customer Journeys Marketing Omni-Channel 52

DCX

AUGUST 13, 2024

Get 30 day free trial Welcome to the DCX Newsletter Here's a sneak peek of what's in store: The "Customer First" Fairy Tale Departmental Hunger Games The Tech Time Machine The New Customer Gold Rush The Channel Chaos Theory The ROI Riddle Quarterly Tunnel Vision Ready? You had a vision when you started this CX journey, right?

ROI 52

ROI e-support Touchpoint Course 52

ClearAction

OCTOBER 25, 2022

Account: how managers are accountable for application of CX insights reveals your CXM ROI. Short segments allow immediate application exercises, to practice on-the-job for new habits. These 4 A’s are what’s missing in typical journey mapping. Your assessment scores can range from 0 to 200. Learn More.

Customer Journeys 71

Customer Journeys Sports Study Leadership 71

ChurnZero

MARCH 11, 2020

There are only a small handful of reasons that customers churn. Didn’t realize ROI. A note on “Didn’t realize ROI”. And today I see many of my customers doing the same thing. If a customer tells you they have a cost issue it’s because they didn’t recognize appropriate ROI. Customer Success Around the Web.

Customer Journeys 52

Customer Journeys ROI Return on Investment Customer Success 52

Quadient

JULY 25, 2022

What is Customer Journey Mapping? Customer-centricity has become an essential focus for companies today. One of the challenges to achieving customer-centricity is that departments in most organizations operate in silos. What is a Customer Journey Map? Why is journey mapping important?

Customer Journeys 52

Customer Journeys Omni-Channel Touchpoint Customer Centricity 52

ShepHyken

DECEMBER 4, 2020

When we refer to investing in the wrong technology, we are talking about technology solutions that are too expensive, have low adoption, and fail to deliver ROI. These experiences feel like a patch on the customer journey, rather than elements of a unified whole. Creating a customer experience roadmap is not an easy exercise.

Roadmap 141

Roadmap Customer Experience Airlines How To 141

Education Services Group

JULY 10, 2019

Failing to address this shift in expectations is a sure-fire way to leave customers unsatisfied and eventually drive them out the door. Adopting Customer Success strategies across your channel ecosystem will result in better alignment, higher ROI, and a boosted bottom line for all parties involved.

Customer Success 40

Customer Success Customer Journeys Customer Centricity Strategy 40

ECXO

JULY 29, 2024

Customer Surveys : Fundamental for gathering direct feedback. Businesses like Typeform, Alchemer, and Google Forms provide platforms to conduct surveys tailored to specific customer journey touchpoints. Conduct comprehensive research to understand the full scope of the customer journey.

Strategy 368

Strategy Customer Experience Net Promoter Score Effort Score 368

SurveySparrow

APRIL 27, 2021

In ABM, the marketing and sales team works together where they find out accounts that are most likely to become customers and give them ample attention. The correct implementation of ABM helps with increasing marketing ROI, generating more conversations, aligning sales with marketing, increasing qualified leads, and so on. . #3

Customer Journeys 52

Customer Journeys How To Exercises Groups 52

eglobalis

JUNE 27, 2024

Customer surveys remain fundamental for gathering direct feedback. Businesses like SurveyMonkey, Qualtrics, and SurveyGizmo provide platforms to conduct surveys tailored to specific customer journey touchpoints. Conduct comprehensive research to understand the full scope of the customer journey.

Strategy 371

Strategy Customer Experience Net Promoter Score Customer Centricity 371

Thematic

FEBRUARY 19, 2019

CX is the “eat healthy and exercise” of the business world. Create a customer lifecycle map that includes everyone. Customer journey mapping is a great way to identify broken-down processes and barriers in the buying cycle. Because what we know/say and what we actually do are often two different things.

Customer Journeys 54

Customer Journeys Strategy Customer Experience Net Promoter Score 54

Comm100

JUNE 25, 2019

No doubt there has been a lot of talk about how AI can be used to help improve customer-facing interactions – but there’s more to AI than meets the eye. Truth be told, internal uses of AI have just as much disruptive power as chatbots if not more – and are also far simpler to deploy and far quicker to generate positive ROI.

Contact Center 126

Contact Center Chatbots Knowledge Base Resources 126

Bob Hayes

JUNE 6, 2016

Customer relationship questions include four types of questions: Customer loyalty – survey questions reflect three general types of customer loyalty : advocacy, purchasing and retention. Customer satisfaction with the customer experience – survey questions reflect broad touch points across the customer journey (e.g.,

Survey 40

Survey Customer Experience Customer Journeys Effort Score 40

CX Journey

DECEMBER 13, 2018

Likely, in that first year you have to assemble your CX Team, you have limited funding until you prove the value of investing more in customer experience efforts. The pressure to demonstrate business impact and ROI quickly makes your first hire even more important. As usual, there is no answer that fits all scenarios perfectly.

Tips 83

Tips Customer Insights Leadership Exercises 83

SurveySparrow

MARCH 29, 2023

With the increasing number of eCommerce stores, business owners should find ways to streamline the experience of their customers. This is where mapping the ecommerce customer journey becomes important. The typical ecommerce customer journey can take days, and it can involve multiple channels.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

ChurnZero

NOVEMBER 5, 2021

For busy Customer Success teams, it can be difficult to pause and reflect on the systems you use to manage your days. However, if you want to ensure your Customer Success software keeps working for you, and not against you, it’s a worthwhile exercise to evaluate its performance.

Software 52

Software Customer Success Net Promoter Score Exercises 52

ClearAction

JANUARY 11, 2015

That probably brings to mind something like touch-point mapping or customer journey mapping, but those aren't the process flows to zero-in on when designing customer experience management metrics. You might even suggest a tracking device or website or coach that can monitor activity, exercise, food, and sleep.

Customer Experience Management 48

Customer Experience Management Metrics Customer Experience Management 48

ChurnZero

NOVEMBER 5, 2021

With busy Customer Success teams, it can be difficult to pause and reflect on the systems that we use to manage our bustling days, when most of the time, we’re just trying to get through them. Auditing your Customer Success software helps you identify inefficiencies and quality improvements in your requirements, data, and processes.

Software 52

Software Customer Success Net Promoter Score Exercises 52

C3Centricity

OCTOBER 29, 2017

That’s an immediate improvement in the ROI of your information gathering. customer #insight Click To Tweet. The third tool we use to better understand our customers deeply, is their journey map. The more clearly identifiable they are the better the ad will resonate with its customers. C = Category.

Customer Centricity 120

Customer Centricity Customers Customer Journeys Groups 120

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Only one-third!

ROI 98

ROI Effort Score e-support Metrics 98

Waypoint Group

SEPTEMBER 2, 2015

Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company. How/Where value is realized within the journey. The post Customer Journey Maps in B2B appeared first on Waypoint Group.

Customer Journeys 40

Customer Journeys B2B B2C ROI 40

CX Workout - Ideas Blog

OCTOBER 3, 2018

In their tag line I noticed it says “Go Beyond Journey Mapping.” ” I want to make sure that you guys don’t miss the notion that they have an amazing journey mapping tool. We’ll talk a bit about design thinking, ROI, and prototyping. Here’s what’s on the menu today.

Data 40

Data Customer Journeys Consulting Course 40

CX Workout - Ideas Blog

OCTOBER 3, 2018

In their tag line I noticed it says “Go Beyond Journey Mapping.” ” I want to make sure that you guys don’t miss the notion that they have an amazing journey mapping tool. We’ll talk a bit about design thinking, ROI, and prototyping. Here’s what’s on the menu today.

Data 40

Data Customer Journeys Consulting Course 40

Thematic

APRIL 3, 2024

It encompasses both direct feedback – what customers explicitly tell you through surveys, reviews, or conversations – and indirect feedback –  the behaviors, preferences, and sentiments expressed through actions like website interactions, purchase patterns, and social media engagement. " mentality.

Ecommerce 62

Ecommerce Analysis Social Media Effort Score 62

Bold360

FEBRUARY 1, 2017

For the customer, the more a company understands them, the better customer experience they will receive. For the company, that improved customer experience ties directly in to increased ROI. But what exactly is meant by customer insights?

Customer Insights 40

Customer Insights Customer Experience Strategy Marketing 40

Customer Alignment

JANUARY 21, 2018

Leveraging financial and customer data that is now readily available, companies can better correlate and predict ROI and customer (lifetime) value. One of the feeds into customer value can be Net Promoter Score (nps) which, In the absence of a better indicator, has become the proxy for customer experience success.

Net Promoter Score 40

Net Promoter Score NPS Customer Journeys Exercises 40

CustomerSuccessBox

OCTOBER 5, 2021

These actionable points are powerful enough to turn around your CS business’s ROI! The metric can be further measured at various stages in the customer journey like-. Expansion stage- At this stage, we measure the percentage of expansion done with the existing customers. Know your North Star KPI.

Customer Success 59

Customer Success Metrics Measurement Tools 59

ChurnZero

JUNE 27, 2023

In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1. Subjective external: NPS, customer satisfaction scores (CSAT), customer advocacy and perceived return on investment (ROI).

Customer Journeys 52

Customer Journeys Customer Success Strategy Net Promoter Score 52

Pointillist

JULY 25, 2018

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics.

Customer Journeys 93

Customer Journeys Analytics How To Metrics 93

ClearAction

FEBRUARY 26, 2015

Customer Experience Journeys: Map for Actionability. How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them.

Customer Journeys 48

Customer Journeys Customer Experience ROI Exercises 48