article thumbnail

Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

article thumbnail

Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

If you are still not convinced and are looking for arguments for your new software purchase, here are three statistics to prove why CX platforms can significantly affect your business: Increased Customer Lifetime Value : Customers are 2.4 You can also analyze support tickets and the emotion behind what your customer is saying.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Acquisition Marketing in a Recession? Here’s How

Optimove

Acquisition marketing is a critical component of any successful growth strategy. But during a recession, acquiring new customers can be an even trickier endeavor. On the one hand, brands facing a challenging economic downturn work with limited resources in a competitive market. Where We’re At Consumers are spending less.

article thumbnail

How to Sell Customer Experience to Your Organisation

Lumoa

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX. How to sell customer experience across your organisation.

article thumbnail

How AI Can Enhance Consumer Understanding in Market Research

SurveySparrow

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up.

article thumbnail

Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

However, when it comes to actual customer experience management , things get difficult. It is not too difficult to listen to the customer. Companies receive real-time feedback in massive volumes if they only start listening to their customers. Our customer satisfaction increases – so what?

ROI 259
article thumbnail

Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience.

ROI 252