Beyond Philosophy

MARCH 19, 2020

One of the critical pieces of insight that came out of the study was the thing that people want most of all in 2020 is growth, whether that means in revenue, market share or return on investment (ROI). ROI is one of the areas the organizations are struggling with regarding their investment in Customer Experience.

Trends 191

Trends Net Promoter Score Effort Score ROI 191

Experience Investigators by 360Connext

JANUARY 28, 2020

Anxiety is ramping up for senior leaders focused on customer experience, and it’s not difficult to understand why. According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Customer experience is really, at its core, a uniquely positive idea.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

CloudCherry

MARCH 19, 2018

80% of companies say they deliver “superior” customer service while only 8% of people think these same companies deliver “superior” customer service. Getting started with a Customer Experience strategy is generally never a problem for brands. Bridge customer comments with their actions.

Customer Experience 247

Customer Experience Customer Journeys Lifetime Customer Financial 247

CX Journey

AUGUST 16, 2017

Image courtesy of Got Credit ROI is still our favorite "three-letter word." It's been a year or more since I've written about the ROI of customer experience. Always good to revisit this topic because it is such a hot one for customer experience professionals. Nothing wrong with that!

Customer Experience 142

Customer Experience ROI Comparison Airlines 142

CX University

NOVEMBER 21, 2023

As with all online content immersed in a growing and advancing field, the Customer Experience discipline continues to provide valuable insights, data, and knowledge. CXU sets high expectations for its online course content to fully support online learning and mastery of Customer Experience.

Course 52

Course Roadmap Conference ROI 52

TechSee

FEBRUARY 5, 2019

If 2018 was a year when customer experience professionals came under intense pressure to map out tangible results from heavy investment, 2019 is shaping up to be the year when next generation customer experience will deliver on the promise of a wide range of new technologies. Episode Management.

Trends 173

Trends Customer Experience Self Service ROI 173

Maru/HUB

OCTOBER 2, 2018

And when it comes to processing, aggregating, and understanding research results, data visualisation is key. Data visualisations give you a truer picture of what’s happening in the market, help identify your blind spots (that could otherwise harm your profitability), and ensure you stay one step ahead of the competition.

Data 40

Data Marketing ROI Customer Experience Professionals 40

Maru/HUB

JANUARY 17, 2018

Companies now opt for continuous, real-time insight rather than lengthy surveys, have opened up many more new communication channels for their customers to interact, but also must now manage and integrate ever-growing volumes of data. 72% of major organisations are already reporting their customer satisfaction at board-level.

Customer Experience 106

Customer Experience CEM Omni-Channel ROI 106

Lumoa

APRIL 21, 2022

You are also very well aware of where you want to go; RevOps, with 69% of you saying your primary reason for gathering customer insights is to increase revenue and reduce churn. And what’s even more positive is that Customer Support teams have a valuable asset in their hands. You have data. To me, that’s hugely positive.

How To 208

How To Self Service Banking Customer Satisfaction 208

Beyond Philosophy

JANUARY 25, 2019

Or perhaps it might be more accurate to say, it is suffering from a lack of proof about the results Customer Experience strategy is getting. It is time for all Customer Experience professionals to champion the ROI of their Customer Experience. An opportunity exists and in a significant way.

Customer Experience 95

Customer Experience ROI Consulting Customer Experience Professionals 95

Beyond Philosophy

JANUARY 25, 2019

Or perhaps it might be more accurate to say, it is suffering from a lack of proof about the results Customer Experience strategy is getting. It is time for all Customer Experience professionals to champion the ROI of their Customer Experience. An opportunity exists and in a significant way.

Customer Experience 92

Customer Experience ROI Consulting Customer Experience Professionals 92

CloudCherry

MARCH 19, 2018

80% of companies say they deliver “superior” customer service while only 8% of people think these same companies deliver “superior” customer service. Getting started with a Customer Experience strategy is generally never a problem for brands. Bridge customer comments with their actions.

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

CX Journey

MARCH 21, 2018

Image courtesy of Pixabay What's in your customer experience strategy budget? Traditionally, customer experience professionals have no budget. Despite that, customer experience professionals still need to develop a budget for the work that they do and for the resources they need for that work.

Customer Journeys 272

Customer Journeys Travel Consulting Customer Experience Professionals 272

Alida

AUGUST 30, 2017

Working with stakeholders outside of research is crucial to getting more ROI from Sparq and increasing your profile in the organization. One must-see keynote comes from Rick Parrish, a principal Forrester analyst serving customer experience professionals. De-mystify ROI measurement.

ROI 100

ROI Innovation Effort Score Customer relationships 100

Thematic

NOVEMBER 28, 2019

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

Report 100

Report Survey ROI Net Promoter Score 100

Forrester

OCTOBER 15, 2014

It''s results data - especially financial results data. And that''s especially true for analysts who cover customer experience because all too often CX professionals don''t track - or won''t share - their results. Customer Experience ROI. You know what the Holy Grail is for an analyst?

Customer Experience 88

Customer Experience ROI Customer Experience Professionals Financial 88

Pointillist

MAY 19, 2020

As customer demands and goals are evolving rapidly, customer-centric leaders are prioritizing investments in customer analytics and insights to meet their expectations and succeed in a highly competitive environment. times more likely than high performers to lack access to cross-channel journey data.

Customer Journeys 94

Customer Journeys Measurement Report Management 94

Thematic

MAY 22, 2019

CXPA or the Customer Experience Professionals Association is an organisation dedicated to cultivating the CX profession. Such as: proving customer experience ROI scaling CX across international borders, and best practices for prioritizing CX for the C-suite. Proving Customer Experience ROI.

Exercises 97

Exercises ROI Conference Video 97

Customer Bliss

MAY 4, 2017

Prior to joining Concur, Tabitha built and led the Customer Insights practice for Citrix as the Managing Director of Customer Insights and developed the CX programs for the Healthcare division of Philips as thecGlobal Director of Customer Experience. All the discussions, customer calls, data sets, etc.

Leadership 160

Leadership Customer Experience Customer Journeys Net Promoter Score 160

Thematic

NOVEMBER 28, 2019

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

Report 62

Report Survey ROI Net Promoter Score 62

Oracle

MARCH 1, 2021

Kerri Konik’s pioneering work through her firm—developing brand strategy, campaigns, and innovative takes on the customer relationship—helps players in consumer packaged goods and other categories redefine their customer relationships. Jeannie has spent nearly 20 years evaluating and improving customer experiences.

Technology 81

Technology Advertising Customer Experience Professionals Innovation 81

GetFeedback

JULY 19, 2019

Storytelling: Your VoC program should tell the story of your customer. Use real quotes, call center recordings, and other powerful emotional data to share what’s really going on with your customers. That means all the data in the world can’t tell a story like the actual voice of your customer. And guess what?

Customer Journeys 230

Customer Journeys Effort Score Net Promoter Score How To 230

SurveySensum

JULY 9, 2021

Why is it important for CX Professionals to be empathetic? Customer experience professionals must learn empathy because they are the ones in charge of making the end-customer satisfied. And, how will they know how to make an incredible customer experience if they don’t empathize with their customers?

Social Media 98

Social Media ROI NPS Loyalty 98

SurveySensum

SEPTEMBER 30, 2019

Happy Customer Experience Day! 1 st October is a CX Day, founded by Customer Experience Professionals Organization (CXPA). It’s the best time to check how your organization is taking initiatives to celebrate the spirit of the customer experience program. Yes, we are talking about ROI here!

Net Promoter Score 69

Net Promoter Score Tips Customer Experience Customer Journeys 69

Dapresy

FEBRUARY 2, 2018

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. The effective dissemination of Insights within an enterprise is a critical piece in the ROI puzzle. We are proud to have Dapresy as our premier sponsor of the Handbook.

Handbook 40

Handbook ROI Competitive Advantage eBook 40

Kitewheel

MARCH 25, 2019

Get all of your CX data connected. Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking.

ROI 76

ROI Hotels Customer Journeys Retail 76

Pointillist

JUNE 5, 2019

High Performers Succeed With a Data-Driven, Journey-based Approach to CX “An understanding of customer feedback doesn’t tell you all you need to know about your customers’ experiences. To get the full picture, you also need to understand actual customer behavior.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

ReviewTrackers

MAY 8, 2017

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. Session topics include marketing technology strategy, customer experience design, and data and analytics.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Comm100

APRIL 26, 2020

With this in mind, we sat down with Nate Brown , CEO of Officium Labs and the Co-founder of CX Accelerator , a community and resource hub for Customer Experience professionals. Hello and thank you for joining us today to chat with us about your experience in the CX space Nate. Check out the interview below.

Omni-Channel 130

Omni-Channel Culture Customer Centricity Self Service 130

ECXO

DECEMBER 26, 2023

02 2 Best Customer Experience Books 2023 in Digital Data, Design and Centricity – The famous 3 Ds: Digital, Data, Design. Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. The books are not in order of preference; all are very good.

Case Study 52

Case Study Customer Centricity Social Media Competitive Advantage 52

SurveySensum

MARCH 4, 2021

In this episode Tanuj, NK, and Debbie are talking about the impact of CX on business metrics, VOC and CX metrics and their measurables, VOB, VOC, and VOE and their differences, bringing alignment across multiple teams, tips to manage the emotions of the customer, where does CX starts and ends in an organization, and a lot more!

Metrics 52

Metrics ROI Measurement Voice of Customer 52

Customer Guru

AUGUST 21, 2018

Kate is the VP and Principal Analyst at Forrester and serves Application Development & Delivery Professionals. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. She is also a board member of the Customer Experience Professionals Association.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Kitewheel

SEPTEMBER 16, 2019

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. Data is the First Step . Businesses have bucket-fulls of data, more-so than ever before. Journey Steps are Molecular Data.

Measurement 40

Measurement Customer Journeys Omni-Channel ROI 40

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Customer Bliss

DECEMBER 22, 2016

Although many executives and business leaders are likely to agree with this notion, very few have successfully harnessed this belief and elevated the strategic importance of the customer’s needs to great effect. Corinium: How do you believe Big Data and Analytics impact customer experience? Why are we losing customers?

Chief Customer Officer 0

Chief Customer Officer Omni-Channel Social Media Leadership 0

Wootric

DECEMBER 21, 2018

You’ve got tons of qualitative data and you’re wondering how to extract the most value out of it. Here are 5 signs that text and sentiment analytics will be worth the investment, bringing your customer feedback program to the next level. We’ll be back in 2019 with more content to empower you to win customers for life.

Net Promoter Score 56

Net Promoter Score Effort Score NPS e-support 56

ClearAction

OCTOBER 1, 2018

. “Only 13% of marketers feel they are fully implementing customer revenue-producing strategies and engaging differently, including driving deeper relationships, collaborating across stakeholders and leveraging data to uncover new opportunities and options for engagement.” Aim: customers as brand evangelists.

Customer Experience 63

Customer Experience Effort Score ROI Study 63