ijgolding

JULY 14, 2017

So how do we avoid falling into the trap of designing purely functional journeys which miss the point for customers? Map the journey. From the customer’s point of view. Journey mapping is a brilliant method of stepping back from the minutiae and seeing the whole picture: Get close to customers, in the moment.

Customer Experience Design 274

Customer Experience Design Customer Journeys Customer Experience Banking 274

CX Accelerator

MARCH 14, 2019

When it comes to Customer Experience (CX) work, it takes a very special type of person to be successful. Consider all the skills required to thrive in the role.data crunching, storytelling, journey mapping, process improvement, change management, strategic thinking, influencing behaviors, project management.the list goes on.

Customer Experience 369

Customer Experience Customer Journeys ROI Guidelines 369

CloudCherry

MARCH 19, 2018

When you’re investing in CX, it’s because you want to improve customer loyalty, retention, and ultimately be successful as a brand in the long run. To get started in that journey, mapping your initiatives with outcomes is a pre-requisite. But often they fail to quantify the financial impacts of these initiatives.

Customer Experience 247

Customer Experience Customer Journeys Lifetime Customer Financial 247

ClearAction

SEPTEMBER 25, 2022

CCXP exam (Customer Experience Professional Certification) competencies are a guide to highly profitable customer experience management. It’s equally applicable to Employee Experience and Partner Experience management. Pulling together all of this, you create your customer experience strategy.

Customer Journeys 62

Customer Journeys Study Customer Experience Professionals Financial 62

ijgolding

MARCH 20, 2018

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. We’re a small company specialised in customer insights, CX consulting and training/change management. I recently did a customer journey mapping project with a Dutch retailer.

Customer Journeys 152

Customer Journeys Culture Customer Centricity Contact Center 152

ijgolding

FEBRUARY 13, 2018

Two of the eight – just two – are ‘proper’ cross-functional, strategic Head of CX roles, with a remit to develop and drive a customer experience strategy, drive a customer-centric culture and differentiate the brand. Digital marketing is a specialism, so is customer service and so is process improvement.

Resources 145

Resources Customer Journeys Customer Experience Customer Centricity 145

InMoment XI

JANUARY 25, 2024

For customer experience professionals, InMoment recommends reading the Gartner Magic Quadrant within specific industry trends and considerations. Do We Think the Gartner Magic Quadrant is Reliable? We believe the Magic Quadrant’s insights will aid you in how to choose a CX vendor.

Strategy 260

Strategy Roadmap Innovation Technology 260

SuiteCX

MAY 26, 2017

Senior management talks about customer experience and how important it is but they don’t really believe it because they don’t provide support for the CX staff and they don’t have any strategic plan for how to scale Customer Experience. Journey Mapping is a strategic effort that crosses organizational boundaries.

Customer Journeys 100

Customer Journeys Effort Score Automotive Exercises 100

SuiteCX

MAY 26, 2017

Senior management talks about customer experience and how important it is but they don’t really believe it because they don’t provide support for the CX staff and they don’t have any strategic plan for how to scale Customer Experience. Journey Mapping is a strategic effort that crosses organizational boundaries.

Customer Journeys 100

Customer Journeys Effort Score Automotive Exercises 100

CloudCherry

MARCH 19, 2018

When you’re investing in CX, it’s because you want to improve customer loyalty, retention, and ultimately be successful as a brand in the long run. To get started in that journey, mapping your initiatives with outcomes is a pre-requisite. But often they fail to quantify the financial impacts of these initiatives.

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

Horizon CX

DECEMBER 31, 2018

Year-end has always been a time for personal reflection for me and as 2018 ends in just a few hours, I am inspired to share the following thoughts around Customer Experience both in reflection of the year just about to end and the one just about to begin. Customer Journey Mapping is another case in point.

Customer Journeys 100

Customer Journeys Chief Customer Officer NPS Consulting 100

Experience Investigators by 360Connext

OCTOBER 17, 2023

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

SuiteCX

JANUARY 2, 2017

As 2016 rapidly draws to a close, Customer Experience continues to be a “hot topic” on everyone’s agenda, but companies are having trouble making progress. The primary disconnects are how Customer Experience professionals present and communicate Customer Experience to the C Suite.

Customer Journeys 100

Customer Journeys Self Service Customer Insights Survey 100

SuiteCX

JANUARY 2, 2017

As 2016 rapidly draws to a close, Customer Experience continues to be a “hot topic” on everyone’s agenda, but companies are having trouble making progress. The primary disconnects are how Customer Experience professionals present and communicate Customer Experience to the C Suite.

Customer Journeys 100

Customer Journeys Self Service Customer Insights Survey 100

Customer Guru

AUGUST 8, 2018

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. It is widely said that customer experience is the next battleground for organizations. Bruce is widely regarded as a customer experience visionary.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

CX Journey

JUNE 30, 2015

Sun Tzu Customer experience strategy is one of the six competencies of the Customer Experience Professionals Association's ( CXPA ) CCXP exam and something every customer experience professional should be well versed in/about. Outline your personas : do different customers have different needs?

Strategy 80

Strategy Customer Journeys Customer Experience Professionals Exercises 80

CX Journey

DECEMBER 13, 2017

In this webinar, I share the five steps you must take in order to drive action with the vast quantities of data available today - for the developers and the analysts who build dashboards and reports that customer experience professionals use to understand the customer and her experience in order to design and deliver a better experience.

Data 112

Data Customer Experience Professionals ROI Analytics 112

InMoment XI

MAY 18, 2022

What Is Friction in the Customer Journey? But if you’re a customer experience professional, “friction” is probably a term you’ve heard whenever your teammates talk about reducing customer churn. Friction may even cause some customers to quit a brand altogether. Check out this infographic ! #3:

Customer Journeys 529

Customer Journeys How To Touchpoint Infographics 529

CX Journey

MAY 5, 2015

I'm blogging today from the Customer Experience Professional Association's (CXPA) Insight Exchange in San Diego. journey maps, surveys) Engine: measurement progress Like the tractor needs these to move and do what it's meant to do, the optimal CX program has all of these in place.

Strategy 80

Strategy Customer Journeys Customer Experience Government 80

ijgolding

JANUARY 14, 2019

In 2018, the Customer Experience Professionals Association (CXPA) celebrated its 7th birthday. In 2011, the creation of the CXPA saw the competencies and capabilities practiced by those working in the field of customer experience as a profession for the first time. In 2018, I flew 127 times.

Customer Experience 246

Customer Experience Airlines Customer Journeys Customer Centricity 246

ijgolding

FEBRUARY 20, 2017

Wanting proof of the real financial benefit of a CX focused strategy is a very common requirement of those who run businesses – and so it should be. Only recently I wrote about an experience a friend of mine was (and still is) having with BT – it was the perfect example of the RANDOM or UNINTENTIONAL Customer Experience.

Customer Experience 208

Customer Experience Poor Customer Service Financial Return on Investment 208

ShepHyken

JULY 15, 2016

For instance, say your organization relies on customer surveys and other conventional forms of customer feedback but has considered exploring other sources of customer feedback such as recorded calls in the contact center that can be analyzed to identify trends or sources of customer frustration that can be acted on.

Customer Journeys 48

Customer Journeys Customer Experience e-support Case Study 48

Customer Bliss

JULY 4, 2017

He leads the Client Experience Leadership Council, a cross functional team of senior leaders who design, build, and implement strategies to deliver remarkable client experiences for clients consistently. He wanted to do journey mapping with another senior leader, but he hadn’t defined it well enough for her.

Banking 143

Banking Leadership Net Promoter Score Customer Journeys 143

CX Journey

MAY 3, 2016

The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes. Transforming the customer experience takes baby steps.

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

Oracle

MARCH 7, 2019

I often remind people the acronym “CX” was little-known until Bruce Temkin and Jeanne Bliss co-founded the Customer Experience Professionals Association in 2011. “Customer experience” across the organization wasn’t a clear business initiative or concern. CX: The Past.

e-support 103

e-support Customer Centricity Customer Journeys Technology 103

CX Journey

MARCH 16, 2017

As a follow-on to my post earlier this week about companies having no budget for customer experience improvements, I thought I'd compile a few ideas on how to move beyond the "no budget" excuse and make improvements that cost little to nothing. Not a good feeling when you're a customer experience professional.

Exercises 112

Exercises Culture Policies Employee Experience 112

ijgolding

JANUARY 24, 2017

Whilst the Gulf Region is by no means lagging in its adoption of Customer Experience tools, techniques and methodologies compared to many parts of the world, the overt demonstration of understanding the significance of the ‘end to end customer journey’, not just customer service, has been lacking.

Customer Experience 120

Customer Experience Transportation Banking Customer Journeys 120

Kustomer

NOVEMBER 9, 2023

From the rise of chatbots and virtual assistants to the personalization of proactive marketing campaigns and predictive analytics, technology has become an important part of the customer journey. Customers today expect more than ever before. This changing dynamic presents both a challenge and an opportunity for businesses.

Innovation 52

Innovation Customer Experience Professionals e-support Industry 52

Customer Guru

DECEMBER 20, 2017

Chauhan has been recognized for demonstrating exceptional passion in putting the customers first and aligning business strategies based on the customer needs. In this candid interview with Customer Guru, Mr. Chauhan shares his journey as a customer experience professional.

Customer Service 95

Customer Service Customer Centricity Touchpoint Customer Experience Professionals 95

Maru/HUB

FEBRUARY 19, 2018

Customers make financial decisions based on their perception of how easy it is to do business with their supplier. With customers becoming more empowered and information about competitors just a click away, B2B firms must invest to ensure there is minimal effort involved in key touchpoints of the customer journey.

Customer Experience 40

Customer Experience B2B Customer Experience Professionals Touchpoint 40

ijgolding

MAY 3, 2016

This last sentence is preempting an inevitable question from those who are either cynical about this kind of thing, or just do not believe that the selfless actions of employees can have any positive effect on the financial performance of an organisation.

Customer Experience 120

Customer Experience Return on Investment Customer Centricity Hospitality 120

Customer Bliss

AUGUST 16, 2018

For Lee, understanding how Yellowfin’s customers are trained is beneficial to the team because the knowledge gained from this first-hand experience can help them set customers up for success. After the training, he spent time trying to piece together the journey on the back-end. About Lee Roquet.

Strategy 111

Strategy Customer Experience Chief Customer Officer Call Center 111

ClearAction

OCTOBER 2, 2017

Customer Experience Professionals’ Essential Toolkit optimizecx. Customer experience tools are just as important to success as a carpenter’s tools are. Likewise, customer experience professionals need to master basic customer experience tools to get the job done.

Customer Experience Professionals 78

Customer Experience Professionals Customer Experience Customer Journeys Analysis 78

customer sure

JANUARY 16, 2024

Due to the multi-faceted nature of ‘experience’, there’s no convenient single metric for measuring experiences – though concepts such as NPS (Net Promoter Score) , or CES (Customer Effort Score) make a good go of it. At the very least, an experience consists of communication , quality , pricing , and branding.

Customer Experience 62

Customer Experience Customer Journeys Management Net Promoter Score 62

Pointillist

MAY 19, 2020

But what makes some organizations more effective than others at managing customer journeys, measuring outcomes and improving experiences? Pointillist surveyed over 1,050 CX, analytics, customer care and marketing professionals from a variety of industries across the world to discover what separates leaders from laggards.

Customer Journeys 94

Customer Journeys Measurement Report Management 94

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz is the founder and CEO of CX Journey Inc. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147