Remove Customer Centricity Remove Customer Experience Professionals Remove Customer Journeys Remove Financial
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The Art of Selling CX

Horizon CX

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

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Next Generation Customer Journey Mapping – Actionable, Results-Driving Tools: Bruce Temkin to Join Strativity Webcast

Strativity

Strativity Group is pleased to announce our September 16, 2014 webcast, Next Generation Customer Journey Mapping, featuring Bruce Temkin, a world authority on customer experience, with Lior Arussy, president of Strativity Group. Customer journey mapping is a critical step in customer experience transformation.

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. We’re a small company specialised in customer insights, CX consulting and training/change management. I recently did a customer journey mapping project with a Dutch retailer.

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Delivering Customer Experiences that deliver Value

CloudCherry

When you’re investing in CX, it’s because you want to improve customer loyalty, retention, and ultimately be successful as a brand in the long run. To get started in that journey, mapping your initiatives with outcomes is a pre-requisite. But often they fail to quantify the financial impacts of these initiatives.

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Resourcing up the silos – Beth Richardson investigates the world of customer experience job vacancies!

ijgolding

The words customer-centric and silos do not sit happily in the same sentence. Silos harm culture and damage customer experiences. Digital marketing is a specialism, so is customer service and so is process improvement. And they hold businesses back. But the skill set matters very much. Say what you mean.

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