Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

BirdEye

JUNE 30, 2022

As a business owner, you already know marketing is essential to your success – but do you have a plan to reach local customers? In this article, we’re going to take a closer look at local marketing. You’ll learn what local marketing is, why it works, and easy ways to overcome problems you might face.

Marketing 97

Marketing Social Media Advertising Effort Score 97

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it?

Customer Experience 261

Customer Experience Net Promoter Score Effort Score Culture 261

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. It’s on you to make the case that customer experience is one of the things that need to be prioritized. How do you establish that customer experience brings a great return on investment?

Customer Experience 259

Customer Experience How To Metrics Feedback 259

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

CX Journey

DECEMBER 30, 2014

How ingrained is the customer and his perspective in your company''s DNA? 18 Reasons to Map Customer Journeys Have you started journey mapping yet? Or are you still wondering why it''s an important tool to have in your customer experience management toolbox? What is the secret to keeping those customers?

Customer Journeys 166

Customer Journeys Customer Experience Touchpoint Return on Investment 166

Lumoa

MAY 19, 2020

A study by Acquia found that while 82% of marketers feel that they deliver a positive customer experience, only 10% of customers agree with that sentiment. Many people in your position feel like they face an uphill battle when trying to justify a customer experience program to a CEO. Explore options.

How To 243

How To Multi-Channel Return on Investment Study 243

Horizon CX

MARCH 1, 2021

As the Senior Manager of Customer Experience, I found myself amidst an executive leadership conflict that had been playing out for a few years and way above my pay grade. The issue at hand was the conflict that debated the company priority: Customer Satisfaction or quarterly numbers. Marketing – HorizonCX, LLC.

ROI 130

ROI Return on Investment Financial Customer Satisfaction 130

SurveySensum

OCTOBER 2, 2024

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

Customer Relationship Management 52

Customer Relationship Management Customer Experience Management Customer relationships Customer Journeys 52

Lumoa

APRIL 28, 2024

If you are still not convinced and are looking for arguments for your new software purchase, here are three statistics to prove why CX platforms can significantly affect your business: Increased Customer Lifetime Value : Customers are 2.4 Returning to Lumoa, its use of Generative AI further distinguishes it from the competition.

Self Service 195

Self Service Customer Journeys Feedback Multi-Channel 195

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 45

Customer Experience Management Customer Experience Management Multi-Channel 45

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

CX Journey

JULY 5, 2016

Focusing on the customer experience has clear benefits. For every dollar invested in the customer experience, expect three times that in return on investment ($3 for every $1 invested). Some industries, like financial services, saw even higher ($5) returns! You and I know it's not.

Customer Experience 117

Customer Experience ROI Return on Investment Customer Experience Professionals 117

Confirmit

SEPTEMBER 24, 2018

Customer experience management combines all the processes an organization has in place to monitor and improve customer interactions, regardless of the channel or medium customers use to get in touch. What Are the Benefits of Customer Experience Management? How Can Confirmit Help You?

Customer Experience Management 40

Customer Experience Management Customer Experience Management Multi-Channel 40

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. The real challenge comes in when rationalising outlay to improve the brand’s customer experience based solely on predictions of increased future revenue.

Customer Experience 151

Customer Experience ROI NPS Return on Investment 151

Lumoa

SEPTEMBER 11, 2023

A company can have the best, trained customer service team providing the highest level of service, but they have no influence over how a customer perceives their brand. All the company can do is try to ensure that its products, services, and marketing are conveying the right message and delivering value to customers.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Lumoa

SEPTEMBER 11, 2023

A company can have the best, trained customer service team providing the highest level of service, but they have no influence over how a customer perceives their brand. All the company can do is try to ensure that its products, services, and marketing are conveying the right message and delivering value to customers.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Comm100

DECEMBER 14, 2017

While this is not always the case with hardware and software deployments where the deliverables are very clearly defined, experience projects are sometimes a little bit harder to fully scope out. Customer experience involves many facets including customers, employees, organizational culture and so forth.

Customer Experience 291

Customer Experience Strategy How To Effort Score 291

BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. When in the market for a local business or service, consumers are highly likely to research online first.

Consumers 116

Consumers Report Multi-Channel Data 116

BirdEye

JUNE 10, 2021

To track and measure the performance of customer referrals, businesses are embracing formal referral marketing software. How does having sophisticated referral marketing software ease this journey? During reopening, we needed to explore different options to both bring in new patients and get existing patients to return.

System 98

System Return on Investment Tips Software 98

BirdEye

DECEMBER 29, 2022

Social media is one of the most important marketing tools companies have to connect with people and promote their products. There are a variety of different social media metrics to choose from, and the ones best for your business will depend on your marketing goals. Channel reporting Return on Investment (ROI) metrics 12.

Social Media 98

Social Media Metrics Net Promoter Score Effort Score 98

BirdEye

MAY 11, 2023

Buying mortgage leads is expensive and comes without any guarantee that it consists of high-intent customers from your target market. Instead, you can explore other organic channels to find potential customers. Content marketing focuses on creating unique content your potential clients find valuable.

Social Media 98

Social Media How To Return on Investment ROI 98

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 59

Marketing Advertising Social Media Tips 59

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

BirdEye

APRIL 26, 2023

With this link, businesses can track where their new customers come from and gather insights. Sharing these links is part of a bigger referral marketing strategy where a business gets its customers to talk to friends and family about their products or services. This is also known as word-of-mouth marketing.

Social Media 98

Social Media ROI Advertising Return on Investment 98

BirdEye

NOVEMBER 21, 2022

In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts. Without analytics supporting your marketing decisions, you are basically operating in the dark. Birdeye: An all-in-one marketing tool.

Social Media 98

Social Media Analytics Multi-Channel Metrics 98

BirdEye

MARCH 10, 2023

Social media is a crucial component of any company’s marketing strategy. Well, it’s because an audit of social media is an essential tool for any business looking to improve its social media presence and maximize its return on investment from social media marketing efforts. What is a social media marketing audit?

Social Media 98

Social Media Metrics Return on Investment Ecommerce 98

BirdEye

APRIL 11, 2023

It usually takes into account factors such as marketing objectives, financial constraints, competitive analysis, and customer needs. It’s great for general business strategies, but it’s also ideal for creating a small business marketing strategy template, as well. Consider market conditions.

Examples 98

Examples Strategy Analysis ROI 98

BirdEye

MAY 16, 2023

When to use a referral email program While an email can help leverage your customer base and expand your market, it may not suit all scenarios. Here are some situations that you can use a referral email program for your marketing : When your customer base is active and your customers are willing to refer other people.

Return on Investment 98

Return on Investment Loyalty Fashion Sales 98

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do?

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

BirdEye

NOVEMBER 7, 2023

Prompt and efficient communication We often get frustrated when businesses respond slowly to our queries in customer messaging. Utilizing texting acronyms in such cases can expedite replies, leading to improved customer satisfaction. For instance, customers would likely skim through a lengthy text about a sale.

How To 116

How To Social Media Communication ROI 116

Beyond Philosophy

MARCH 7, 2024

Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in between a given moment in your customer process and the customer behavior that results from it. Do you mean market share? Repeat business?

ROI 78

ROI Return on Investment Exercises Measurement 78

BirdEye

APRIL 10, 2023

One of the crucial aspects of achieving success in this industry is through effective automotive marketing strategies. There are several strategies and automotive marketing campaigns that can help vehicle professionals stay ahead of the competition. But first, let’s start with understanding what automotive marketing is.

Automotive 10

Automotive Strategy Marketing Social Media 10

BirdEye

JULY 13, 2023

In this article, we’ll explore how social media optimization can help you reach more potential customers, attract more leads, and boost your digital marketing efforts. Cost-effective marketing Social media marketing is a bargain compared to traditional advertising methods like print, radio, or TV.

Social Media 98

Social Media Advertising Return on Investment Infographics 98

BirdEye

DECEMBER 19, 2024

Today, marketing teams face a critical challenge: delivering personalized customer experiences while managing increasingly complex digital marketing plans. While many businesses invest in artificial intelligence technologies, most struggle to implement them effectively. Let’s dive in.

Strategy 52

Strategy Marketing Social Media Hospitality 52

BirdEye

APRIL 20, 2023

Local lead generation advantages Targeted tactics To generate leads for local business, it’s crucial to focus on the target audience rather than a broader market. Consider a small-town bakery that sells croissants and other pastries daily and how they would reach potential customers.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

PeopleMetrics

AUGUST 7, 2019

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Start with the facts. Sean holds a Ph.D.

Leadership 70

Leadership ROI CEM How To 70