Pointillist

MARCH 20, 2019

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? For the purposes of this illustration, I have assumed no new sales in Year 1 or Year 2.

ROI 59

ROI Customer Experience Self Service How To 59

CloudCherry

JANUARY 21, 2020

VoC requires fundamental shifts in how organizations relate with customers and can touch many corners of the business–from marketing to product development. To embark on a VoC initiative, CX professionals need executives to sponsor and champion VoC initiatives, and also need to secure resources and financial support.

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

ClearAction

MAY 14, 2024

Less pressure to show financial gains? Higher internal engagement in using customer insights for seamless journeys? In this Part 2 of 3 article series, we’re building on the 8 points explained in Better Measurement : 8 Voice of Customer Keys to CX ROI. Do you want more executive support?

Customer Centricity 48

Customer Centricity Survey Voice of Customer Customer Insights 48

Customer Bliss

OCTOBER 24, 2019

You will need to determine if your CCO is a North Star-based leader or an ROI-based leader. An ROI-based leader will focus on the financial outcome and payout for every action taken. As Aurelia Pollet, VP of Customer Experience at Exemplis shared with me on the podcast , these values need to guide day-to-day decisions.

Resources 185

Resources Chief Customer Officer Customer Experience Tips 185

CloudCherry

MARCH 19, 2018

Customer experience professionals are then assigned the task of launching initiatives designed to delight customers and make their experiences more effortless. But often they fail to quantify the financial impacts of these initiatives. Find out the financial impact of your initiatives. How are these factors related?

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

ClearAction

SEPTEMBER 25, 2022

The CCXP exam has 100 multiple choice questions that are easier to answer when you have spent a few years in your career managing 5 areas: CX Strategy, Improvement & Design, Culture & Accountability, VoC & Intelligence, and Metrics & Analytics. Pulling together all of this, you create your customer experience strategy.

Customer Journeys 62

Customer Journeys Study Customer Experience Professionals Financial 62

GetFeedback

MAY 9, 2019

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. That’s why most companies struggle to meet the expectations of their customers.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Impact and truth culture. Customer profiles.

Marketing 175

Marketing Handbook ROI Social Media 175

ClearAction

OCTOBER 25, 2022

You can fast-track your customer experience (CX) maturity with gigantic financial gains, as I learned when we faced a customer crisis early in my career. Interestingly, every digitalization study reveals that primary success factors are cultural. Your assessment scores can range from 0 to 200. Download File.

Customer Journeys 71

Customer Journeys Sports Study Leadership 71

ECXO

JUNE 11, 2023

You will need to analyse real-world customers to get to the actionable insight you need. Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. A persona is an archetype of your ideal customer. How do customers experience your brand – across touchpoints?

B2B 130

B2B B2C Touchpoint Customer Journeys 130

ijgolding

JUNE 9, 2015

You must absolutely believe that enabling an organisation to be more customer centric is the ‘right thing to do’ – right for the customer; right for the employee; and right for the shareholder. Not only that, the Customer Experience is not the responsibility of a CXP – it is the responsibility of the WHOLE ORGANISATION.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

ClearAction

DECEMBER 30, 2017

Smooth customer experiences require silo-solving across the customer journey. If your company wants to become a customer experience super-power, standing out in your industry and reaping those financial advantages, silo-solving must be predominant in your customer experience strategy. Who Needs to Solve Silos.

Omni-Channel 118

Omni-Channel Customer Experience How To Customer Centricity 118

CX Journey

JUNE 5, 2019

Acquiring customers is so much easier than retaining; retention is hard work , and it's a huge part of what the customer experience transformation work is all about. Focusing on acquisition yields a much faster ROI, especially when companies are driven by growth metrics. Pick one: Customers are leaving. Costs are rising.

Leadership 137

Leadership Culture Resources ROI 137

Quadient

OCTOBER 28, 2021

The common theme in customer experience trends is acceleration. It reflects not only new demands for digital agility and analytics but also a focus on the implementation of customer journey mapping and other customer-centric tools. Successful customer experience strategies stem from empathetic, customer-centric cultures.

Trends 52

Trends Customer Journeys Customer Experience Employee Experience 52

delighted

SEPTEMBER 8, 2021

There’s a lot of talk about the ROI of customer experience. ROI is, of course, important to FIGS, but for us, we know that some things are just right for the customer. I don’t need an in-depth financial analysis to tell me that. Title: SVP, Customer Experience. Stories actually drive points home.

Customer Experience 93

Customer Experience Net Promoter Score Healthcare Apparel 93

CX Journey

APRIL 28, 2015

Not all returns from your customer experience investments are financial. One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” How can I show ROI for my executives?

Customer Experience 80

Customer Experience ROI Financial Customers 80

CSM Practice

FEBRUARY 24, 2020

As a business leader , you can use these customer success team performance metrics to measure the ROI of the customer success team. Note, every customer success metric you can measure falls into one of these four categories: Customer Success Team Performance Metrics. Customer Financial Metrics.

Metrics 59

Metrics Net Promoter Score Effort Score NPS 59

ClearAction

OCTOBER 12, 2022

Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. For example, the Secure Customer Index combines likely to recommend + likely to rebuy + overall satisfaction. Indexes are useful in quantifying XM ROI when you use them for correlation analysis. XM annuities generate massive ROI.

Metrics 62

Metrics Management Effort Score ROI 62

Michel Falcon Experience

APRIL 23, 2019

If you know of a great customer experience story please share in the comments section of this post. I’m going to share something with you that has helped me be the best customer-centric leader that I can be for my company, team and customers. When you hear this story you might think, “that’s nice!” Okay, okay, okay.

Company 95

Company Customer Experience Customer Service Net Promoter Score 95

Maru/HUB

MARCH 16, 2018

A recent research report revealed that only a handful of businesses can establish financial results through their CX programs. The study also showed many businesses could provide anecdotal evidence or use key metrics to measure CX program success, but very few were able to link the CX program with financial results.

Customer Experience 40

Customer Experience ROI Financial Employee Engagement 40

ClearAction

JULY 29, 2018

As a customer yourself, things you buy are clearly affected by decisions of the supplier’s Safety, Facilities and Finance departments, right? “Culture is a reflection of decision-making in a business. It’s how the business is run: What are we doing to maximize the value of what customers are getting from us?”

Customer Engagement 48

Customer Engagement Engagement Customer Centricity Culture 48

CX Journey

MAY 3, 2016

There are six domains that comprise the certification exam and, quite frankly, encompass what we as customer experience professionals do, talk about, and fight for day in and day out in our roles as customer experience transformists. Metrics, Measurement, and ROI You can't manage what you don't measure. And rightly so.

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

ClearAction

DECEMBER 30, 2017

Smooth customer experiences require silo-solving across the customer journey. If your company wants to become a customer experience super-power, standing out in your industry and reaping those financial advantages, silo-solving must be predominant in your customer experience strategy. Who Needs to Solve Silos.

Omni-Channel 75

Omni-Channel Customer Experience How To Customer Centricity 75

CX Journey

JUNE 5, 2019

Acquiring customers is so much easier than retaining; retention is hard work , and it's a huge part of what the customer experience transformation work is all about. Focusing on acquisition yields a much faster ROI, especially when companies are driven by growth metrics. Pick one: Customers are leaving. Costs are rising.

Leadership 80

Leadership Culture Resources ROI 80

North Highland

MAY 28, 2019

Key topics from the conference included: ROI Pressures – Perhaps the most talked about topic was CX measurement and accountability. Without rigorous financials, CX efforts are getting lost among other organizational priorities and funding becomes scarce. With so many jobs to be done, people can’t seem to do enough.

Self Service 40

Self Service Customer Centricity Conference ROI 40

ClearAction

FEBRUARY 7, 2016

Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.

Customer Experience 48

Customer Experience Customer Centricity Employee Engagement Social Media 48

Lumoa

JANUARY 31, 2023

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

Customer Experience 442

Customer Experience How To NPS Touchpoint 442

CSM Practice

SEPTEMBER 18, 2020

With the continuous growth of their customers and an increase in product complexity, Taylor challenged herself on how to best optimize her customer success team. Customer-centric. Financial acumen. Coaching your team towards the culture of open communication to realign with each other. Renewals at Scale.

How To 52

How To ROI Customer Success Sales 52

CustomerSuccessBox

APRIL 6, 2022

An aha moment can result in a client referral, account renewal, or even an unprompted endorsement from a customer’s CEO. Creating aha moments for customers is more than a customer success manager’s job description (CSM). It’s all part of a company’s customer-centric culture and dedication to quality.

Customer Success 52

Customer Success How To Conference Customers 52

Eptica

JUNE 13, 2018

For example Ed Thompson talks about the importance of monitoring high level business outcome metrics that measure the organizational maturity and sustainability of a customer centric culture. This could be because having loyal customers reduces the cost of sale, or that fewer complaints and queries brings down support costs.

Measurement 49

Measurement Net Promoter Score Customer Experience Average Handle Time 49

CSM Practice

FEBRUARY 24, 2020

As a business leader , you can use these customer success team performance metrics to measure the ROI of the customer success team. Note, every customer success metric you can measure falls into one of these four categories: Customer Success Team Performance Metrics. Customer Financial Metrics.

Metrics 52

Metrics Customer Success Net Promoter Score Effort Score 52

CSM Practice

FEBRUARY 24, 2020

As a business leader , you can use these customer success team performance metrics to measure the ROI of the customer success team. Note, every customer success metric you can measure falls into one of these four categories: Customer Success Team Performance Metrics. Customer Financial Metrics.

Metrics 52

Metrics Customer Success Net Promoter Score Effort Score 52

ClearAction

SEPTEMBER 10, 2018

2] Likewise, the first thing management should do is make sure the business is centered on customers. After all, when customers quit buying, all the rest becomes irrelevant. Your culture is pliable as long as patience, humility and perseverance prevail among the C-suite. That’s what customer-centricity is.

Customer Experience 48

Customer Experience Policies How To ROI 48

ClearAction

APRIL 17, 2019

“A company that relies on revenue doesn’t exist without customers,” said Carol Borghesi 3 , former SVP of Client First Culture at the Canadian telecom TELUS. Financials are ultimately dependent on customers’ perceptions matching or exceeding their expectations. Financials are the cart, customers are the horse.

Management 69

Management Customer Experience Management Financial ROI 69

Clarivate

JANUARY 29, 2019

CX Leaders Webinar: The Road to Customer Excellence. Case Study: DTN’s COO Mark Holland gave us some great insights about the benefits of focusing the company culture on journey mapping and how that has improved customer experience and has had a great ROI. How Employee Experience (EX) Impacts Customer Experience (CX).

Customer Journeys 65

Customer Journeys Video Case Study Study 65

Innovative CX

FEBRUARY 26, 2019

I’ll admit that as of late, the title customer experience professional has been bestowed on many different roles within an organization. The reverse is not true – we aren’t all called salespeople or marketers or financial planners regardless of our role, are we? What’s in a Name?

CEM 40

CEM Customer Experience Professionals Course ROI 40

ChurnZero

NOVEMBER 27, 2019

Furthermore, while attaching financial value to your product features isn’t always clear cut (or comfortable) , it’s an important part of the customer dialogue. By fully understanding the metrics that matter most to a customer , you’ll be best positioned to demonstrate the value and ROI of your solution. . .

e-support 75

e-support Chief Customer Officer Metrics Customer Success 75