Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Alida

FEBRUARY 22, 2017

The customer relationship management (CRM) market, for instance, reached $26.3 Many systems, such as CRM, measures the number of transactions a customer has with a brand. Loyalty program software does something similar, tracking how much people spend with a company. billion in 2015 —up 12 percent from the previous year.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

Tricia Morris

MAY 31, 2016

Pombriant notes that McKinsey recommends automation, proactive personalization, contextual interaction and journey innovation as four key pillars to achieve customer loyalty.“ Buying customer loyalty doesn’t work anymore,” says Pombriant who notes that traditional loyalty programs may soon be a thing of the past.

CRM 40

CRM Customer Experience Self Service Conference 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Alida

MARCH 27, 2018

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Optimove

APRIL 22, 2021

With the declared goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate life’s special moments, both big and small. They are also committed to the same values of creativity and innovation in their customer marketing.

Ecommerce 52

Ecommerce CRM Retail Loyalty Programs 52

NobelBiz

OCTOBER 31, 2023

This predictive capability can be instrumental in strategizing marketing campaigns, loyalty programs, and more. We dive deep into frontline leadership, innovative coaching techniques, and training strategies that can take your team’s performance to new heights. Tune in now and supercharge your call center training!

Call Center 105

Call Center Contact Center Software Contact Center Social Media 105

Retently

MAY 9, 2024

Investing in customer-centric cultures, using data-driven insights for strategic decisions, creating impactful loyalty programs, and leveraging customer feedback for continuous improvement are essential strategies for successful long-term customer retention. Integrate your various customer data points into a single CRM platform.

Customer Retention 130

Customer Retention B2B Customer Journeys Loyalty Programs 130

PK

JUNE 5, 2018

Sharing how Vans’ deep understanding of its own culture and history provided a platform to launch their loyalty program, which has resulted in incredible market demand since launch. Partner at Lenati, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty.

Loyalty Programs 40

Loyalty Programs CRM Loyalty Conference 40

Kustomer

MAY 3, 2022

Instead, today’s consumer responds much more to authenticity, innovation and personalization. How can companies combine each of these strategies into one unique solution that garners the trust and loyalty of their audience? Great customer support is the fast track to gaining customer loyalty. The answer: hyper-personalization.

Feedback 98

Feedback CRM First Call Resolution Loyalty 98

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

TechSee

JULY 23, 2019

A single POS terminal can manage functions including sales transactions, returns, inventory management, data analysis, CRM and loyalty programs, driving increased adoption of these devices across a wide range of industries. In fact, the POS terminal market was valued at USD 64.38 billion in 2018 and is expected to reach USD 151.72

System 129

System Retail Software Sales 129

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. The good news is your loyalty program is one of the most effective ways to achieve significant differentiation.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MARCH 30, 2022

The ability to innovate with scant resources – and constantly leaning on others for help. The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. Innovating with scant resources. Some have succeeded, but most have failed.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

BirdEye

DECEMBER 8, 2023

FAQs about carpet cleaning marketing Pair Birdeye platforms with your carpet cleaning marketing CRM to maximize profit Why is carpet cleaning marketing important? By exploring innovative advertisement ideas, the section aims to inspire carpet cleaning businesses to think outside the conventional norms.

Tips 57

Tips Strategy Marketing Social Media 57

SurveySensum

JUNE 29, 2023

Anticipating Future Needs Analyzing your customer needs and market trends helps you stay ahead and develop innovative products and strategies. And by personalizing experiences based on individual preferences, demographics, and behavior, you can enhance customer satisfaction, loyalty, and overall engagement.

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

SmartMessage Blog

JULY 26, 2023

Brands understand customer preferences: Segmentation provides insights into what different customer groups want and need, aiding in product development and innovation. Database Management and CRM (Customer Relationship Management) Segmenting the data allows for better organization by grouping similar data.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Alida

JANUARY 19, 2017

Innovation in offline retailing is emerging as one of the top trends in business today. No matter how innovative offline retail tactics may seem, ROI is hardly guaranteed. Many retailers rely on data from their CRM systems, loyalty programs and social media analytics to make decisions about the shopping experience.

Retail 100

Retail Apparel ROI Loyalty Programs 100

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

PK

JULY 15, 2019

It’s the “ why ” that many companies still do not understand, and where most of the innovation in our research and analytics methods has occurred. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Talkdesk

JULY 31, 2017

We see innovation happening in service, and those officers have very senior titles and very broad responsibilities. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What successful and innovative strategies do you see in customer service, and what are the common mistakes?

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Talkdesk

JULY 31, 2017

We see innovation happening in service, and those officers have very senior titles and very broad responsibilities. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. What successful and innovative strategies do you see in customer service, and what are the common mistakes?

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

MAY 19, 2021

Any brand can embrace headless loyalty services quickly and easily – even if you already have millions invested in an aging loyalty program. Since Currency Alliance operates in the loyalty sector, I can speak with more confidence about loyalty. Brands should be striving to…. This also helps to keep costs down.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

MAY 9, 2019

This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile. The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

West Monroe

JUNE 26, 2018

Amidst inevitable workforce turnover (retirements), technological innovation, and operational improvements, water utilities must equip employees with skills designed to interact with and support changing customer preferences. In addition to CRM, new digital technologies inundate water utilities.

Customer Centricity 40

Customer Centricity CRM Employee Engagement Loyalty Programs 40

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

SurveySensum

JULY 10, 2023

Also, create a positive work environment where happy employees foster teamwork, innovation, and personal growth, going the extra mile to enhance customer satisfaction. Conducting personalized marketing and loyalty programs to elevate the customer experience. So, how can you build customer loyalty and retention?

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Starbucks with its mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform were some of the early leaders who have seen sustained success.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

JUNE 21, 2018

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Technological Innovation. The loyalty tech stack used to amount to a loyalty management platform and not much else. Is your loyalty program reaching its full potential?

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40