C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 226

ROI Marketing Social Media How To 226

C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

InMoment XI

APRIL 25, 2024

Download Report Financial Services Reputation Management Strategies Financial services reputation management is not as tricky as it may seem. This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers. days — a 54% difference.

Financial 260

Financial Management Banking Insurance 260

Oracle

FEBRUARY 5, 2020

In partnership with Convince and Convert , Oracle CX Marketing has been producing “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go.

Tips 81

Tips Marketing Strategy B2B 81

InMoment XI

MARCH 25, 2024

Predictive analytics helps identify the most valuable customers and understand their behavior, allowing you to implement strategies that maximize the value these customers bring over their lifetime. Reduce customer churn. Enhance cross-selling and up-selling opportunities. A classic example comes from Amazon.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226

B2C B2B Strategy Marketing 226

DemandJump

DECEMBER 6, 2020

Content Marketing isn’t a new buzzword, but the amount of attention it gets only grows. With modern marketers increasing their focus on digital marketing efforts, it’s easy to understand why. Digital content marketing works.

Marketing 98

Marketing Strategy Management 98

Influitive

JANUARY 4, 2017

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators.

Strategy 72

Strategy Marketing eBook B2B 72

Experience Investigators by 360Connext

MARCH 26, 2024

Unlock the future of customer experience as I, Jeannie Walters, team up with Greg Kihlström from the Agile brand to dissect the fascinating blend of strategy and technology that’s shaping how we interact with businesses today. Venture further into the realm of engagement with us as we spotlight the trend of shoppable video content.

Banking 178

Banking Advertising ROI B2B 178

LiveChat

JULY 20, 2018

When we think of content marketing, what do we think of? pieces of content before making a purchase. And some 84 percent of people expect content from brands. Content marketing is so powerful because it’s a moment when people willingly engage with your brand. The average person consumes around 11.4

Loyalty 37

Loyalty Strategy Marketing Sports 37

DemandJump

NOVEMBER 25, 2020

Define your brand’s key message.

Strategy 99

Strategy Marketing Management 99

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Google also prioritizes video content.

Video 95

Video Strategy Marketing Social Media 95

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Tips 111

transcosmos Information Systems

DECEMBER 7, 2015

Let’s cut to the chase, customer service and content marketing go hand and hand and must therefore have a harmonious relationship in order for both to be effective. Your marketing strategy is what draws customers in. Great customer service, when done right, can be your best marketing strategy.

Customer Service 48

Customer Service Strategy Marketing Social Media 48

DemandJump

DECEMBER 8, 2020

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Strategy 97

Strategy Marketing Management 97

CSM Magazine

APRIL 15, 2024

Are you on the journey of building a startup and in dire need of SEO strategies that promise growth? With a rich history of over two decades, we’ve been pioneers in helping startups amplify their SEO efforts and conquer market spaces. Are you eager to kickstart your venture with an SEO marketing blueprint engineered for triumph?

Return on Investment 52

Return on Investment Competitive Advantage Strategy User Experience 52

BirdEye

DECEMBER 8, 2023

If you’re looking for ways to set up or streamline your business’s online reputation management strategy, look no further. Table of contents What is corporate reputation? How to build a strong corporate reputation management strategy? But it won’t be daunting if you have a robust strategy to monitor and manage your brand image.

Strategy 116

Strategy Management Social Media Brands 116

BirdEye

SEPTEMBER 12, 2023

You can no longer afford not to have a social media strategy for your business. Table of contents Why is social media marketing important? 20 social media best practices to implement FAQs about social media best practices Scale your social media across all locations with Birdeye Why is social media marketing important?

Social Media 105

Social Media Guidelines Video Analytics 105

Beyond Philosophy

MAY 6, 2023

Vijay, one of our listeners, drew my attention to a deficit in my content regarding customer strategy. To remedy this giant hole in our content, we recorded this podcast. Now, part of not having any content on the subject means I didn’t have a definition ready for the term. Check it out here.

Customer Engagement 147

Customer Engagement Engagement How To Fashion 147

Magellan Solutions

AUGUST 10, 2023

When it comes to building a strong social media presence, it’s essential to have a solid digital marketing strategy. Consistency in scheduling and posting high-quality content that will hook your target audience is essential.

Social Media 98

Social Media Tools Chatbots Advertising 98

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Here are some of the biggest challenges businesses encounter and strategies to overcome them. Here are some of the biggest challenges businesses encounter and strategies to overcome them.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

BirdEye

MARCH 29, 2024

In a recent survey of our expansive network of over 150,000 customers, it was discovered that 81% of businesses manage their social media strategies at the corporate level. You’ll learn how to craft a real estate social media strategy that’s not just good but great—bringing in new business.

Social Media 59

Social Media Tips Sales Advertising 59

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

AWS Machine Learning

MARCH 22, 2024

This post is co-written with Matt Middleton from Contentful. Today, jointly with Contentful, we are announcing the launch of the AI Content Generator powered by Amazon Bedrock. This app helps content producers reduce their lead time to publishing content while enhancing the quality and consistency of the content produced.

Ecommerce 90

Ecommerce Guidelines Software Consulting 90

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 110

Travel Marketing Social Media Hotels 110

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. You’ll learn: What automated review sharing is The benefits of sharing reviews on social media Tips for optimizing your automated review sharing strategy Table of contents The importance of online reviews What is automated review sharing?

Social Media 110

Social Media Brands How To Multi-Channel 110

ECXO

APRIL 18, 2024

The session will be hosted by the charming Sylvia Lohr Principal Product Marketing Manager at Microsoft and a key ambassador for the ECXO. Founder of CustomerServiceCulture.com, a content hub with over 300 blogs and podcasts, and author of the book ‘The Power of Digital Conversations’ Paolo is also an international speaker.

Insurance 111

Insurance Consulting Travel B2B 111

CSM Magazine

APRIL 4, 2024

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

Marketing 52

Marketing e-support Case Study Resources 52

CSM Magazine

SEPTEMBER 19, 2023

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100

B2B Marketing Brands Chatbots 100

Magellan Solutions

MARCH 19, 2024

Should platforms remove hate speech, misinformation, and explicit content? With so much content shared online, filtering out inappropriate, harmful, or illegal material is essential, making content moderation in social media marketing challenging. This is where content moderation steps in.

Social Media 52

Social Media Marketing Guidelines Advertising 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 59

Marketing Social Media How To Healthcare 59

ECXO

MAY 15, 2023

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 133

Tips Net Promoter Score Advertising Customer Journeys 133

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. These strategies aren’t just about getting more clients, it’s also about retaining existing ones and making sure they keep coming back for more. You can also expand your referral program through affiliate marketing.

Insurance 98

Insurance Strategy Marketing Social Media 98