Remove content-marketing-media
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Content Moderation for Social Media Marketing: A Business Essential

Magellan Solutions

Should platforms remove hate speech, misinformation, and explicit content? With so much content shared online, filtering out inappropriate, harmful, or illegal material is essential, making content moderation in social media marketing challenging. This is where content moderation steps in.

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Content Marketing on Social Media: Best Practices and Examples

DemandJump

One of the age old marketing questions is, “Is social media a type of content marketing ?” In addition to the content that’s made specifically for social media channels, there’s also an immense distribution network for all of the rest of the content you produce, from blog posts to videos.

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 226
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Social Media Based Content Marketing: Tips and Tricks to Increase ROI

DemandJump

Connecting with new audiences on social media platforms isn’t new—but its effectiveness hasn’t been blunted over time. Social media remains one of the best tools for connection between your business and audiences you never could access with traditional content marketing strategies. Anything but.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling. Enhance cross-selling and up-selling opportunities. Accelerate operational improvement. A classic example comes from Amazon.

Analytics 260
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How to Delete a Facebook Page and Protect Your Brand Reputation

InMoment XI

Facebook is one of the most widely used social media marketing tools today. Given the importance of social media marketing , this can hurt your business reputation and drive potential customers away. Keep in mind that if you delete the Page permanently, you will lose its content and data forever.

Brands 260