How to Triumph Over Budget Cuts and Prove Your Marketing ROI
C3Centricity
APRIL 23, 2024
Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5% Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails. of company revenue to 9.1%
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