Remove Consumers Remove Customer Base Remove Industry Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Customer retention in the telecom industry – new thinking

TechSee

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases.

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Top 5 Customer Service & CX Articles for Week of May 13, 2024

ShepHyken

My Comment: This article is about customer support. Our customer service and CX research found that 43% of US consumers would rather clean a toilet than contact customer support. Heavy adoption by customer base driven by employees actively promoting 4. Ease of use. Engaging offers and new products.

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Why Apple’s NPS is the best in the Industry?

SurveySparrow

It’s calculated by asking customers how likely they are to recommend a company’s products or services to a friend or family member on a scale of 0-10. Well, put simply, it’s the best in the industry. As of 2022, Apple’s NPS score is 72 — almost 20 points higher than the industry average of 54.

NPS 59
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What is Customer Loyalty? How is it Managed?

SmartMessage Blog

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 52
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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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13 Proven auto repair marketing strategies to boost sales

BirdEye

Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. Try sharing user-generated content (UGC) from your customers.