Customers That Stick

SEPTEMBER 18, 2014

She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Here’s a look at how to target Millennials effectively through loyalty programs. Stay on top of your competitor’s programs. Know what they really value.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

Oracle

MARCH 18, 2021

Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

TechSee

JANUARY 7, 2020

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Churn in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

ShepHyken

MARCH 25, 2024

How to Leverage AI for a Better Customer Experience by Hasan Saleem (FastCompany) The intersection of AI and customer experience has paved the way for innovative, efficient, and personalized interactions between businesses and consumers. My Comment: Here is an excellent and robust article on loyalty programs.

Loyalty Programs 77

Loyalty Programs Hotels Customer Service Hospitality 77

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

QuestionPro Audience

JANUARY 3, 2017

qSample conducted a study with its general consumer panel to understand travelers’ spending habits. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. Brand loyalty programs have been implemented to engage with new and existing consumers and create long-term relationships.

Airlines 150

Airlines Loyalty Brands Industry 150

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. Research shows that 65% of consumers would become long-term customers of a brand if they have positive experiences throughout their journey. Implement a Loyalty Program Loyalty programs are all the rage right now.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

Lumoa

MAY 19, 2022

Online shopping has become the norm across a wide range of industries and this practice is still on the rise. What’s Inside Our State of the Shopping Apps Report The digital revolution has brought a myriad of changes to the retail industry, including the birth of online shopping. Download the full shopping apps report to find out why.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

SurveySparrow

SEPTEMBER 22, 2022

Well, put simply, it’s the best in the industry. As of 2022, Apple’s NPS score is 72 — almost 20 points higher than the industry average of 54. This commitment to innovation and design has helped them stand out from the competition and build a loyal following among consumers. Strong brand loyalty.

NPS 59

NPS Net Promoter Score Industry Effort Score 59

Currency Alliance

MAY 21, 2017

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

Currency Alliance

NOVEMBER 21, 2016

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. This is rooted in the advanced capabilities of AI-powered tools with many acknowledging its potential to foster lasting loyalty via improved interactions.

Retail 78

Retail Engagement Strategy Customer Experience 78

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program.

Customer Service 61

Customer Service Net Promoter Score Loyalty Programs Gamification 61

ShepHyken

SEPTEMBER 10, 2023

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. Here’s how. must practice.

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

BirdEye

APRIL 28, 2023

When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. You can also collect and manage reviews from Google My Business or industry-specific business listing sites. Loyalty program Client churn is an ongoing issue for the insurance industry.

Insurance 98

Insurance Strategy Marketing Social Media 98

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

CSM Magazine

MARCH 19, 2021

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

Retail 52

Retail Consumers Loyalty B2B 52

ShepHyken

DECEMBER 28, 2020

In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. Mastercard: Consumer Experience Is Loyalty’s New Currency by PYMNTS. PYMNTS) “I’m a consumer. My Comment: Here is a fascinating article about loyalty and the customer experience.

Customer Service 140

Customer Service Loyalty Programs B2B Competitive Advantage 140

ShepHyken

FEBRUARY 25, 2024

Our customer service research sponsored by RingCentral (brand new 2024 report is now out) includes a humorous stat/finding: 79% of US consumers have called customer support and been caught in the automated menu system and repeatedly screamed, “Agent” or “Representative,” and eventually hung up out of frustration. Louis Magazine (St.

Customer Service 61

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 61

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

ShepHyken

DECEMBER 26, 2022

There is something here for every type of business and industry. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. Let me count the ways!

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

Think Customers

MARCH 18, 2015

The retail landscape is crowded with loyalty programs giving consumers a plethora of points, discounts, and rewards-based memberships to choose from.

Loyalty Programs 40

Loyalty Programs Loyalty Travel Brands 40

ShepHyken

MARCH 28, 2022

Total Retail) The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly.

Loyalty Programs 64

Loyalty Programs Customer Service Hotels Entertainment 64

SmartMessage Blog

JULY 20, 2023

What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Optimove

DECEMBER 28, 2023

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more 5 New Year’s Resolutions for Exceptional CRM Marketing 1. Our research reveals that 63% of consumers say they can identify when marketing AI is at play.

CRM 69

CRM Marketing Social Media Analysis 69

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

DECEMBER 7, 2020

Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty. My Comment: Want to build repeat business and customer loyalty? That’s paramount for any business in any industry.

Customer Service 146

Customer Service Self Service eBook Loyalty Programs 146

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

JANUARY 10, 2022

The New York Times) The meanness of the public has forced many public-facing industries to rethink what used to be an article of faith: that the customer is always right. How to Start a Customer Loyalty Program for Your Small Business by Brandi Marcene. Keep in mind that a loyalty program is as much about marketing.

Customer Service 75

Customer Service Loyalty Programs Loyalty Sales 75

Kayako

AUGUST 21, 2018

56% of consumers say they’re more loyal to business who “get them.”. Consumers want to do business with brands that understand them. Consumers, especially modern ones, are fickle. That’s why boosting customer retention is all about differentiating your products and your brand from other businesses in the industry.

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

BirdEye

AUGUST 7, 2023

Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. Share expert posts from authority figures within the auto repair industry.

Strategy 52

Strategy Sales Marketing Social Media 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151