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Privacy vs. Personalization: Striking the Right Balance to Drive Success

Beyond Philosophy

But big companies? With technology, the data sometimes gets too personal, and without a personal relationship supporting it, you’re left feeling like the company is stalking you, not helping you. The trick is to balance personalization and privacy without making it weird. Small businesses nail personalization.

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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

Balancing personalization and privacy has a lot to do with value and purpose. However, larger companies using technology can do that, too. In England, we get groceries delivered from a company called Sainsbury’s, a store that is a lot like Target in the States. It’s not personalization; it’s lazy. So, they have my business.

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Data Privacy: How Consumers Feel

QuestionPro Audience

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Consumers are very concerned about the extent of personal information companies may have access to, and what they do with that information. Of those users, only 9% are “very confident” that social media companies would protect their data.

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PIPEDA – How and Why Comm100 Complies to Canada’s Privacy Law

Comm100

92% of Canadians are concerned about their personal privacy, and 45% think businesses don’t respect their privacy rights. We live in an increasingly privacy-conscious world, and it’s no wonder. PIPEDA is a Canadian law that protects individuals’ privacy. Privacy is important to Canadians, and they’re concerned about it.

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Straight Talk about Security, Compliance and Reliability in Cloud Communications

Data breaches make headlines and privacy violations put companies at legal risk, not to mention the very real revenue costs of downtime. The risk is real - every organization recognizes the consequences of inadequate security, compliance and reliability in communications systems.

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Could California Become an EU Data Privacy Darling?

Alida

The California Consumer Privacy Act (CCPA) has been in force since January 1. I’ve written previously addressing questions about compliance and how many companies differ on how they classify themselves in regards to being sellers of data. Even major tech companies interpret the law differently.

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Could California Become an EU Data Privacy Darling?

Alida

The California Consumer Privacy Act (CCPA) has been in force since January 1. I’ve written previously addressing questions about compliance and how many companies differ on how they classify themselves in regards to being sellers of data. Even major tech companies interpret the law differently.

Data 130