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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers. Based on data and market research, we’ve pulled together some reputation management strategies that are most likely to land with your customers and improve your brand reputation.

Financial 260
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3 Communications Strategies to Use During a Crisis

Totango

Communication during a crisis is about protecting your core asset, your customers. The digital transformation of business has shifted enterprise focus toward customer retention and the pursuit of long-term value. Challenges such as the ongoing COVID-19 pandemic only reinforce the importance of keeping the customers you have.

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The Ultimate List of Customer Success Resources For 2021

Gainsight

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Launching Customer Success. Customer Success Team Management.

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Why Now is the Time to Invest in Customer Success

Totango

We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business. Customer retention is the lifeblood of recurring revenue enterprises, no matter what the external economic circumstances may be. Focus Your Resources on What Matters.

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How to Reduce Early Life Customer Churn for Enhanced Retention

CSM Magazine

A positive support experience can turn a potentially dissatisfied customer into a brand advocate. Sparking Curiosity and Building Knowledge Always be chatting with your customer base about what’s next—new feature drops or key updates—and steer those conversations toward why it matters for them specifically.

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The Customer Success Playbook: How to Survive and Thrive During an Economic Downturn

Totango

As a customer success leader, it’s important to ensure resources are focused on delivering value and creating exceptional customer experiences, while also keenly identifying any potential opportunities for revenue and expansion. Identify At-Risk Customers . Lack of awareness/usage of learning materials and resources.

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6 Email Segmentation Strategies for Higher Conversions 

Optimove

Marketers who segment their customer base into smaller subsets based on demographic, psychographic, behavioral, and other criteria are empowered to convey meaningful messages. This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value.