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ICE 2024: The CRM Lightning Talks Are Back in Action

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Due to popular demand, Optimove’s much-anticipated Lightning Talks are making a return at ICE 2024 between February 6th and February 8 th ! ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach.

CRM 69
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CRM Hack: Testing and Evaluating CRM Strategy and Contribution

Optimove

A challenge many companies face is understanding the CRM contribution in their marketing efforts. In other words, figuring out just how much their CRM is really worth. As a CRM marketer, you want to make sure that you have effective communications with your customers that are both smart and thoughtful.

CRM 105
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Gain critical insights into the health of each customer’s account, making it easier to prevent churn or seize opportunities.

CRM 90
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Best Practices and Strategies to Master Call Center Management

InMoment XI

It requires a harmonious blend of leadership, technology, and a customer-centric mindset to succeed in this dynamic landscape. Call centers act as the central point for customer inquiries, issues, and support. In essence, call centers bridge the gap between a business and its customers. How do Call Centers Work?

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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? While there is no one right answer, some marketers think achieving 100% automation is a legitimate goal. But we know you certainly don’t want your entire marketing strategy to be automatic.

CRM 52
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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? While there is no one right answer, some marketers think achieving 100% automation is a legitimate goal. But we know you certainly don’t want your entire marketing strategy to be automatic.

CRM 52
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DIY CRM Tip: Uncover Customer-Value Segments

Optimove

Leveraging customer data to generate insights is not an easy task for any department in any type of business. Especially generating the kind of insights that lead to more effective customer marketing. A few weeks ago, we showed you how to use your customers’ first purchase category as a predictor of longevity.

CRM 98