article thumbnail

The Role of a Chief Customer Officer

Totango

The role of a Chief Customer Officer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the past several years as companies are better understanding the importance of creating a customer-centric culture within their organizations. What Does a Chief Customer Officer Do?

article thumbnail

Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two roles of a Chief Customer Officer

Zeisler Consulting

The concept of a Chief Customer Officer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. Simply put, if tracking and reporting of your VoC metrics is the end of your work, you’re doing it wrong. What a waste of resources and a lost opportunity!

article thumbnail

Don’t abandon your Chief Customer Officer

Zeisler Consulting

I was recently speaking with a friend who’s a Chief Customer Officer. No matter how poorly sales go, it’s never sales they come looking to get rid of. She has the support of her boss, the CEO, who often speaks of the importance of CX and why having a Chief Customer Officer is so valuable.

article thumbnail

Launching a Voice of Franchisee (VoF) Program? Your Top Questions Answered by JAX Tyres & Auto and Craveable Brands

InMoment XI

Steve Grossrieder, CEO of JAX Tyres & Auto, and Jess Gill, Chief Customer Officer for Craveable Brands, know exactly what it takes to keep franchisees inspired, and make sure experience programs stick across the organization. . Q: Which channels does Craveable Brands use to capture customer feedback?

article thumbnail

How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

Feel free to reach out if you would ever like to chat about your customer success strategy. Together we can make every day better for our customers and I am happy to help. How Do You Take Steps To Achieve A Chief Customer Officer Role? sales) and stakeholders (i.e. What’s Your Power Core?

article thumbnail

Why (Nearly) Every SaaS Company Should Have A Chief Customer Officer

Gainsight

But the reality is that not every CEO is actually doing Customer Success well : One of the biggest questions on the minds of CEOs is “how should I structure Customer Success?” This is quickly followed by questions like “where should it report?” And here’s why: Customer Success Is a Company-Wide Strategy, Not Just a Function.