How & Why You Should Customize the NPS Follow-up Question
InMoment XI
OCTOBER 3, 2022
Start with one, test, and make your next move based on your results. The NPS rating breaks down the respondents into three categories: Promoters. Depending on what you want to know, you might test a different question than “why?” , the right question can elicit the information that’s most useful to you and your company.
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