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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

Customer experience (CX) has become a critical factor in the success of businesses worldwide. Organizations are realizing that a customer-centric culture is key to driving growth and profitability. Many leaders claim being customer-centric is a priority. Let’s get some leadership attention for what we really need.

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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

If the leadership of Toys R Us had asked themselves five years ago, ‘what is our purpose?’; Is it poor leadership? Or is it simply the case that businesses that were created for a specific purpose at some point in the past, will always get to a point where they are just no longer needed anymore? Is it fear of change?

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The Art of Selling CX

Horizon CX

The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership.

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Report: Creating and Sustaining a Customer-Centric Culture

Experience Matters

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas.

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Invaluable Customer-Centricity Lessons From Tesco

Maz Iqbal

In the early 2000s Tesco was much lauded my many: the customer-centricity gurus, the 1:1 marketing gurus, the data mining and predictive analytics players, and customer loyalty program vendors. ” What Can We Learn About The Challenge Of Building A Customer-Centric Organisation? Why does this matter?

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Three Tips for Building an Award-Winning CX Program

InMoment XI

I started to understand customer experience. The case studies in the books made sense. And using customer experience to drive business outcomes felt common sense. However, it wasn’t until a couple of years ago that our leadership team asked me to lead the effort to rethink and revamp our CX program: Elevate.

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How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture 

ijgolding

My seven ‘tips’ that will enable any organisation to become genuinely customer centric, have allowed me to share my experiences, thoughts, case studies, successes and failures observed over the last twenty three years, helping organisations and practitioners to put the customer (and employees) at the centre of their respective universes!