article thumbnail

Hire People with the Ability to Care: A #MakeMomProud Case Study

Customer Bliss

In my new Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. As we move past many of the traditional ways of interacting with companies, what we expect from the people across the chat-box, the sales counter, or the service desk has changed dramatically.

article thumbnail

10 Best Customer Experience Books

Lumoa

In This Article: Customer Experience 3 The Cult Of The Customer Chief Customer Officer 2.0 Everyone – even those who have zero contact with a customer – has a role to play in the customer’s experience.” – Shep Hyken Chief Customer Officer 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Must Read: 5 Books with Tips and Techniques to Improve Your Customer Experience and Service

Customer Bliss

The authors of the following books have also been guests on my podcast, The Chief Customer Officer Human Duct Tape Show. Jay Baer , Founder of marketing consultancy, Convince & Convert, and author of 6 best-selling books, has co-authored this book with Daniel Lemin, shedding light on why and how customers talk about brands.

article thumbnail

Chief Customer Officer: Roles and Responsibilities of the Modern CCO

SmartKarrot

But this blog is specifically about Chief Customer Officer (CCO). Chief Customer Officer (CCO) is the highest position in the customer success department in any organization. These initiatives can be in any of the forms, from creating a customer loyalty program to driving training for employees.

article thumbnail

How to measure value realization

ChurnZero

Understanding each of these will help you build an overall strategy that will ultimately help solidify your customer base. It’s important that you create a definition of value and communicate that to your customer. . Value definition should happen at the point of sale, so the salesperson can set the right expectations.

article thumbnail

Reducing Churn at Scale Using the ChurnZero Integration with HubSpot

ChurnZero

From a Customer Success and Marketing perspective, optimizing the customer experience might look like exploring support tickets, talking to customers, and running reports on recently churned customers to find out why. What does the data show about common reasons customers churn? Guided walkthrough product tours.

article thumbnail

How to Build in Experiences That Will Earn Customers’ Raves: Introducing the “Talk Trigger” with Jay Baer

Customer Bliss

In this interview, Jay also shares examples from 3 companies (B2C and B2B) who’ve successfully operationalized talk triggers that keep their businesses booming and customers talking. The employment of these triggers means these companies don’t have to rely on paid advertising to grow and reach new customers.