Remove conversational-surveys
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5% The goal is to allocate resources more effectively, focusing on high-performing channels that promise better engagement and conversion rates. Foster Creativity and Innovation It’s not all bad news!

ROI 226
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future. This flexibility enables businesses to gain a comprehensive understanding of their customers and operations, driving innovation and competitive advantage.

Data 260
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How to Become an Expert Survey Builder with InMoment

InMoment XI

What do expert survey builders know that makes them so successful? Strong and insightful surveys help businesses understand what they are getting right and where they need improvement. However, if your survey isn’t set up to ask the right questions at the right time, the data becomes irrelevant. How will I act on this feedback?

Survey 493
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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. Studies have shown that companies that engage with customer feedback can see up to a 5-10% increase in customer retention rates.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

It’s driven, in part, by product innovation. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Auto brands can tap into these insights to deliver personalized experiences throughout the entirety of the purchase journey.

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5 Ways to Use Customer Feedback for Product Innovation

SurveySensum

Trustpilot says 9 out of 10 people read reviews before buying something, and 66% trust a brand more if they see good online reviews. But the real magic happens when we turn this product feedback into practical steps for innovation. Support conversations uncover pain points, while focus groups better evaluate new concepts.