Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 119

Trends Marketing Video Consumers 119

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. Overall, the report is optimistic.

Customer Service 59

Customer Service B2C B2B Travel 59

Second to None

OCTOBER 9, 2018

Establishing an excellent brand experience in the modern age is impossible without providing enhanced value to consumers that visit your online channels. This is especially true for retail brands because eCommerce availability has become omnipresent in the industry. 1,2,3,4 [link].

Abandon Rate 67

Abandon Rate Online Experience Ecommerce Customer Centricity 67

Lumoa

JULY 17, 2023

There are many studies that highlight consumers’ rising expectations regarding service quality. For instance, according to Salesforce, 57% of users prefer online communication channels , while 83% expect immediate assistance when contacting a company. They expect brands to anticipate their needs and provide a tailored experience.

Customer Experience 208

Customer Experience Strategy Self Service Chatbots 208

Kustomer

AUGUST 12, 2022

Quick responses, personalization and empathy are must-haves for the NOW Customer , the consumer who sets their expectations for on-demand experiences on best-in-class companies like Amazon. However, what remains the same is that consumers want orders filled quickly and want them right the first time.

Customer Experience 98

Customer Experience Effort Score Loyalty Customer Journeys 98

LoyaltyPlus

NOVEMBER 19, 2020

Loyalty programmes are crucial as businesses cater to the needs of a new kind of shopper, one who is quite prepared to explore new channels, more specifically, digital. As it is, if retailers are a brick-and-mortar outlet, providing an omni-channel experience like ordering online or picking items up in-store is increasingly important.

Omni-Channel 52

Omni-Channel Retail Loyalty Social Media 52

Lumoa

APRIL 3, 2018

How do you make important or day-to-day consumer decisions in your life? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. The question is, how can you measure it? The Net Promoter: what is it?

Net Promoter Score 337

Net Promoter Score NPS Touchpoint Feedback 337

Second to None

JULY 6, 2021

Now that curbside pickup has become one of the top expectations for today’s grocery consumers , grocery retailers must stay on the pulse of their curbside experience to deliver the best curbside pickup service and set their brand apart. . Here’s how you can keep grocery consumers coming back to your curb, every time.

Self Service 62

Self Service Rewards Programs Retail Brands 62

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. They expect their favorite brands to connect with them on a human level.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

ShepHyken

AUGUST 2, 2021

(CustomerThink) In a world where smartphones are ubiquitous and 76% of adults living in advanced economies have a world of information at their fingertips, it should be no surprise that the future of marketing lies in tapping into the customer’s online experience. What Does Customer Loyalty Mean For Your Business?

Customer Service 91

Customer Service Hospitality Ecommerce Loyalty 91

ijgolding

MARCH 22, 2017

All business have taken necessary measures, so that customers become loyal, provide repeat business, and advocate their products & brand – thereby increasing the customer base. or Consumer companies like Unilever and P&G can be quoted as perfect examples. and Pepsi Co. It’s not all doom and gloom, however.

Omni-Channel 204

Omni-Channel Customer Experience Multi-Channel e-support 204

Hallmark Business Connections

MARCH 16, 2021

And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic. And even though the pandemic caused many consumers to tighten their belts, Boomers were the least likely to report financial insecurity.

Marketing 98

Marketing Social Media Retail Insurance 98

Maru Group

JUNE 2, 2022

Consumers over 35 want an e-commerce platform that is vested in them now and in the long term. As pandemic-shuttered consumers turned to online shopping in exploding numbers, and more companies turned to third-party fulfillment partners, the issues with e-commerce became exponentially apparent.

e-support 83

e-support Customer Experience Retail Touchpoint 83

ECXO

MARCH 24, 2024

With AI-powered technology, companies can create a seamless, personalized experience that fosters brand loyalty, enhances customer satisfaction, and drives business growth. It’s a form of validation that, in turn, fosters loyalty and trust. This practice plays on the principle of reciprocity.

Customer Experience 52

Customer Experience Social Media Analysis Loyalty 52

Beyond Philosophy

JANUARY 12, 2022

However, customers are changing how they have experiences these days, and organizations that don’t keep up will be left behind. Consumers are making radical changes in their behavior that impact brand loyalty and revenue. Research reveals that once loyal customers switch brands, retailers, and stores now.

Strategy 139

Strategy Retail Contact Center Customers 139

CSM Magazine

JULY 28, 2023

Because those with a deep understanding of human behavior are uniquely suited to develop strategies enhancing customer experiences. These professionals offer expert insights into what makes customers tick and how companies can tap into that knowledge for better engagement and loyalty building. How does this elevate your experience?

Customer Experience 52

Customer Experience Loyalty Sales Interaction 52

C3Centricity

OCTOBER 22, 2020

According to MarketingCharts.com, shoppers now believe that their data benefits companies and brands more than it does themselves. In the Janrain report “Brand Trust Survey” 48% of US internet users try to buy exclusively from companies they trust to protect their personal data. Retail Store Experiences.

Retail 218

Retail Advertising Course Survey 218

Happy or Not

JULY 18, 2023

Maybe you remember that one brand whose online shopping experience was so impeccable that it made you a loyal customer for life. Through effective online shopping experiences, businesses can attract new customers, retain loyal ones, and boost sales and brand loyalty. Why is ecommerce customer experience so important?

Ecommerce 36

Ecommerce Customer Experience Social Media How To 36

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Overcome short attention spans by enabling consumers to quickly move from stage to stage in games.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Qualtrics

NOVEMBER 20, 2020

Brands will have to adapt to a very different Black Friday this year, with safety a key priority. In fact, for some brands, ‘Black Friday’ has already begun. In fact, for some brands, ‘Black Friday’ has already begun. In fact, quick pick up and less people might even improve their experience. This year is different.

Retail 26

Retail Omni-Channel Brands Video 26

Kitewheel

JULY 2, 2020

It is important to understand that consumer behaviors have changed significantly in the past months. To thrive, retailers must have a successful online store. The online experience for many brands has already had an impact on customer behavior, but COVID-19 has accelerated the need to build better digital retail experiences.

Retail 52

Retail Social Media Consumers Study 52

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. In-Store and Online Experience.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Maru Group

JANUARY 8, 2019

2018 was an important year for retailers and UK brands. Changing spending habits, growing business rates, unprecedented levels of discounting and even the weather all collided to make 2018 one of the most difficult trading years for consumer brands in recent history. Falling out of love with discounting.

Customer Experience 56

Customer Experience Retail Customers Brands 56

Eptica

JUNE 20, 2018

Date: Wednesday, June 20, 2018 Author: Pascal Gauvrit How AI-based self-service can transform the customer experience. Author: Pascal Gauvrit The internet is now the primary channel for most consumers when it comes to shopping, connecting with friends and families and communicating with brands. Published on: June 20, 2018.

Self Service 58

Self Service Customer Experience Knowledge Base Consumers 58

ERDM

FEBRUARY 12, 2018

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” In our ERDM VoC research , consumers told us time and time again that marketers still don’t get it!

Fashion 58

Fashion Omni-Channel Consumers Communication 58

Storyminers

AUGUST 21, 2018

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. In-Store and Online Experience.

Social Media 100

Social Media Customer Experience How To Infographics 100

Second to None

JUNE 7, 2018

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Creating an online experience that pushes customers further along their path-to-purchase can be a differentiator between growth and stagnation. 1,2,3,4 [link].

Social Media 59

Social Media Voice of Customer Brands Advertising 59

Magellan Solutions

OCTOBER 28, 2021

Though both focus on the use of multiple channels to reach consumers, its differences and resulting strategies lead companies down to different paths. Singapore Airlines took both offline and online experiences by fusing them together to better their customer experience. . Bank of America making online banking possible.

Omni-Channel 52

Omni-Channel Contact Center Airlines Marketing 52

SurveySensum

MAY 18, 2023

Enhance customer satisfaction and loyalty by showing them that their opinions matter and that you are actively working to improve their experience. Build a positive brand image and reputation by showcasing customer feedback and satisfaction through various marketing channels. Types of Retail Survey Questions 1.

Retail 52

Retail Survey Feedback Net Promoter Score 52

Chattermill

JUNE 27, 2017

Online banking platforms/apps were a source of mixed attitudes amongst customers, with some established banks leading the way in leveraging their platforms as a source of advantage and customer satisfaction. Net sentiment scores for established banks (online experience). Focus on experience not product.

Banking 76

Banking Customer Experience Net Promoter Score Competitive Advantage 76

West Monroe

MAY 24, 2022

Moreover, issues with their hardware products – from Bikes to Treads – still linger even as they invest further in hardware with the Peloton Guide and Rower, in addition to disappointing sales for Peloton-branded apparel. Loyalty is fleeting, and if you aren’t close to your customer, you give oxygen to competitors.

Company 98

Company Financial Leadership Apparel 98

Answer Dash

MAY 7, 2018

Now, more than ever, optimizing customer experience should be a #1 business priority. Today’s customer expectations are continuously on the rise, and a positive online experience could mean the difference between a conversion and a lost customer. Organisations with a poor omnichannel strategy retain just 33% of customers.

Trends 54

Trends Customer Experience B2C B2B 54

Eptica

MARCH 14, 2018

Loyalty is driven by meeting consumer needs. They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas. How are UK banks doing in terms of the customer experience? Put greater resources into live chat so it is more available to consumers.

Banking 49

Banking Self Service Customer Experience Effort Score 49

Pointillist

JUNE 15, 2018

Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention. What makes Dollar Shave Club so valuable?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Retently

AUGUST 22, 2018

Despite the uptick in metrics for customer service, aviation is still a sector, where customers have lots of issues when compared to other products or services that they consume on a regular basis,” said David VanAmburg, director of ACSI (American Customer Satisfaction Index). The 2014 US Consumer Airlines study.

Airlines 92

Airlines Customer Satisfaction NPS Net Promoter Score 92

Hero Digital

NOVEMBER 26, 2018

Bridging hard data with this seemingly nebulous technology in order to improve customer experience (CX) management. Increasingly, superior experience is becoming the key driver in consumer brand affinity. AI is one tool for creating brilliant, unique, and personalized experiences that delight users and build loyalty.

Strategy 46

Strategy Data Multi-Channel Roadmap 46

Beyond Philosophy

FEBRUARY 3, 2015

Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right. What about Call to Action in the Retail Experience? How Subconscious Clues Improve Calls to Action in Websites.

CEM 60

CEM Retail Consulting Conference 60