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Digital Ethnography: Turning Research Inside-Out

QuestionPro Audience

This allows researchers to understand more accurately how various factors affect cultures using market research techniques such as non-restrictive grouping and qualitative interviews. . Digital ethnography is a research method that helps researchers gain more insight into participant behavior. What is digital ethnography?

Study 195
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Revolutionizing IT Operations Comes with Manageable  Risks

Forrester's Customer Insights

This is the last of a three-part IT operational insight blog series that aligns with the complementary research reports from Forrester. Click the links for part one and part two of the free blogs for a complete perspective on operational insights delivered by AIOps and observability.

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Five Rules of Customer Observation for Greater Success

C3Centricity

Customer observation is a powerful, but unfortunately too often an under-utilised tool of marketers. It is, therefore, understandable that so many companies run to conduct market research, usually a qualitative study, as a first step to improved customer understanding. Make customer observation everyone’s job.

Culture 149
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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies run to conduct market research, usually a qualitative study, as a first step to improved customer understanding. However, this intense but short observation is likely to do more harm than good.

Exercises 120
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Statistical Significance: Definition, Calculation, Importance

SurveySparrow

I have included the statistical jargon used in this blog. Above all, researchers test it to find natural patterns and differences in the data. The calculator gives researchers the p-value without needing advanced math. Researchers use it to quickly analyze their data, making the process efficient and accurate.

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Demonstrating socioeconomic impact – a historical perspective of ancient wisdom and modern challenges

Clarivate

Dive into the historical evolution and contemporary challenges of assessing the socioeconomic impact of publicly funded research with insights from the Institute for Scientific Information. In research and higher education circles, there is a widespread notion that the socioeconomic impact of research is a new concern for funding agencies.

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Highly Cited Researchers 2023: The evolution of our evaluation and selection policy to support a robust scholarly landscape

Clarivate

Every year, the unveiling of the Highly Cited Researchers list sparks anticipation within the global research community as both researchers and their affiliated institutions or organizations scrutinize the list. We also consider such evidence from trusted sources – where we can verify claims through direct observation.

Policies 130