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Be Found: How Moosend helps our marketing strategy

Storyminers

In this category of Storyminers’ blog, we talk about the client-facing and back-end tools that have helped us create our clients’ experiences. For 20+ years, many have considered email to be the most efficient way to turn strangers into customers. is backed by excellent customer support. Here’s what that means.

Strategy 264
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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551
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How B2B Brands Drive Online Reviews

GetFeedback

B2B transactions are complex, expensive, and require long-term investments. Why Every B2B Brand Needs Online Reviews. Before B2B buyers invest in your products or services, they need to know that you’re someone to trust. Generating B2B Reviews: Unique Challenges. B2B products tend to be expensive and complicated.

B2B 170
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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

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Part 2: Achieving Customer Success by Reducing Churn

Team Support

In Part 1 of this blog series we introduced the new imperative for customer support and customer success—achieving success for your customers… and for your bottom line. The second way is to use B2B customer support tools to proactively strengthen your customer relationships and reduce churn.

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Part 2: What’s in a Name? A Lot! The Importance of Knowing Your B2B Customers

Team Support

How well do you really know your customers? It’s the question we asked in Part 1 of this blog series and answered with why it’s important in maintaining and growing your B2B (business-to-business) customer relationships. But what about prospective, or future, customers? Yes, it absolutely is.

B2B 98
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B2B Customer Support: Up in the Cloud or Down on the Ground? Part 1

Team Support

You want to stop focusing only on getting tickets closed and instead work on building strong relationships with your customers. That includes determining if the system you choose should be cloud-based (a server hosted in the Cloud) or on-premise (application is installed and maintained on the company's internal servers).

B2B 64