Feedbackly

MAY 5, 2023

Brand loyalty is how a business shines in the market while spending less on marketing. CX is one of the best strategies businesses have to increase and strengthen brand loyalty. But how does CX impact loyalty, and how can brands utilize it to leverage their brand? It increases brand loyalty. Let’s talk about it.

Loyalty 52

Loyalty Brands Customer Experience Social Media 52

ShepHyken

FEBRUARY 22, 2019

While there may be an expense to implementing a campaign as extraordinary and creative as the Stacy’s Chips campaign, memorable experiences lead to increased customer loyalty and word of mouth benefits that often outweigh those costs. The post Guest Blog: How One Experience Started My CX Passion appeared first on Shep Hyken.

Hotels 108

Hotels B2C Loyalty B2B 108

Maz Iqbal

OCTOBER 28, 2017

Today’s conversation is around that which has been unconcealed for me: about myself and the purpose/contribution of this blog. … Continue reading "On Self, The Customer & Leadership Blog, and Cultivating Loyalty With Employees, Partners, and Customers".

Leadership 59

Leadership Loyalty Customers Customer Focused 59

Experience Investigators by 360Connext

MARCH 11, 2015

Blogs are at the center of many content strategies. It’s challenging to write frequently around similar topics, but when I’m stuck for blog ideas I’ve found some invaluable resources. I hope these blogging tips will help you, too. One particularly pertinent commenter requested a “part 2″ to a blog.

Tips 110

Tips Social Media Leadership Exercises 110

Experience Investigators by 360Connext

FEBRUARY 2, 2015

.” If it works to ignore loyalty, people will continue to do that. How many incentives are tied to real customer satisfaction and loyalty? Here are three ways to encourage the people in your organization to care about loyalty from customers. Understanding how to create and maintain loyalty is a key factor in improving it.

Customer Satisfaction 110

Customer Satisfaction Loyalty Net Promoter Score Social Media 110

Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. The following is a Best of 360Connext post. Consider yourself as a loyal customer.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

Experience Investigators by 360Connext

DECEMBER 17, 2014

Bookmark this blog and subscribe to the Crack The Customer Code podcast ! Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Customer Journeys 306

Customer Journeys Customer Experience eBook Employee Engagement 306

Service Untitled

SEPTEMBER 8, 2010

Service Untitled The blog about customer service and the customer service experience. With those thoughts in mind, shouldn’t senior management work on motivating factors to help employees maintain their business loyalty and commitment? Leaders can not just assume what factors motivate employees. Well thought.

Employee Engagement 46

Employee Engagement Engagement Customer Satisfaction Loyalty 46

Brad Cleveland Blog

JANUARY 9, 2020

Employee engagement should be a key metric in all service environments. Research shows that employee engagement influences – even drives – customer satisfaction and loyalty. Retention, productivity, and quality are all strongly and positively correlated with employee engagement.

Employee Engagement 26

Employee Engagement Metrics Engagement Customer Satisfaction 26

Brad Cleveland Blog

JANUARY 9, 2020

Employee engagement should be a key metric in all service environments. Research shows that employee engagement influences – even drives – customer satisfaction and loyalty. Retention, productivity, and quality are all strongly and positively correlated with employee engagement.

Employee Engagement 26

Employee Engagement Metrics Engagement Course 26

Beyond Philosophy

JULY 12, 2016

Earl Sasser, and Leonard Schlesinger in 1994 in Harvard Business Review, and in a 1997 book by the last three authors, can essentially be explained as follows: It is a theory of business management which links employee satisfaction to customer loyalty and profitability. Customer Loyalty on the other hand has two definitions.

Employee Engagement 60

Employee Engagement Connections Engagement Loyalty 60

Beyond Philosophy

DECEMBER 5, 2017

These employees have some potential to impact the customer experience; and there is documented, often incidental, evidence of correlation between the two. However, there is little proven direct causation, the specific, defined linkage of employee thinking and behavior to customer loyalty and advocacy.

Employee Engagement 68

Employee Engagement Engagement Consulting Culture 68

ShepHyken

APRIL 11, 2022

Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Seth’s Blog) It’s not a word, but perhaps it should be. It’s the experience that drives engagement. Or, do they? Anytimed by Seth Godin.

Customer Service 64

Customer Service Employee Engagement Customer Service Training Loyalty Programs 64

Experience Investigators by 360Connext

SEPTEMBER 29, 2014

They want to know how to increase loyalty and revenue and all that good stuff. 92% of customers feel a poor service experience decreases their loyalty. 92% of customers feel a poor service experience decreases their loyalty. Justify customer loyalty through excellence – innovate audience interactions. We have been there.

Customer Experience 282

Customer Experience Social Media Poor Customer Service Loyalty 282

Experience Investigators by 360Connext

OCTOBER 6, 2014

This post is part of the Customer Experience Professionals Association’s 2014 Blog Carnival. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. Blog Culture Customer Experience Featured employee engagement leadership linkedin'

Customer Focused 275

Customer Focused Employee Engagement Call Center Social Media 275

Brad Cleveland Blog

SEPTEMBER 5, 2019

The impact of employee engagement is incredible. In fact, engaged employees are four times more likely than non-engaged employees to go beyond what’s expected of them according to the Temkin Group, a US firm focused on customer experience. Learn more about the power of employee …

Employee Engagement 22

Employee Engagement Engagement Study Loyalty 22

Think Customers

DECEMBER 14, 2015

conference calls, strongly encouraged 60-hour work weeks, and a culture that appears to throw people under the bus to advance in the organizational hierarchy are just a few of the strange experiences employees at Amazon reported and which also fly in the face of employee engagement practices. Personal accounts of 1 a.m.

Employee Engagement 40

Employee Engagement Culture Engagement Conference 40

ShepHyken

NOVEMBER 30, 2018

Goal: Improve Customer Loyalty. Brian leads all customer experience, contact center, technology and employee engagement research initiatives. The post Guest Blog: 4 Easy Ways to Achieve Difficult Customer Contact Goals appeared first on Shep Hyken. Task: Remove one “no” from your vocabulary. It Had Better Be!

Omni-Channel 95

Omni-Channel Self Service Policies Abandon Rate 95

SurveySensum

FEBRUARY 27, 2024

In fact, happy and satisfied employees are 13% more productive than unhappy and dissatisfied employees. Not only that, employee satisfaction has a great impact on your customer loyalty because companies with an employee engagement program reported enjoying 233% greater customer loyalty.

Metrics 52

Metrics Strategy Employee Engagement Culture 52

Lumoa

JANUARY 19, 2023

Customer Loyalty/Retention/Churn This considers how many customers come back and stay regular customers and how many stop using your company’s products or services over a certain period. Some measurements to use are purchase frequency, average order size, repeat orders, and the number of loyalty program members.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

Beyond Philosophy

MARCH 19, 2015

A recent article by a major employee research and engagement consulting organization led with the above headline. They were reporting on results of their national workforce tracking poll, the highlight of which was that employee engagement had risen 1.2% Those question are: 1) Really?

Employee Engagement 60

Employee Engagement Engagement Customer Experience Effort Score 60

Experience Investigators by 360Connext

NOVEMBER 26, 2014

I recently sent a letter to the CXI® Club listing some things I’m thankful for this year, but I wanted to be sure this part was not exclusive to people on our mailing list: I’m very thankful for you, reading this [letter] and our blogs each week. You can read the rest of the letter here.). However, there are conditions.

Banking 286

Banking Loyalty Culture Social Media 286

Think Customers

DECEMBER 8, 2015

For organizational leaders who are pondering the steps that can be taken to retain their best talent and keep them excited about their work, they should think a lot more carefully about actions that can be taken to generate a great employee experience. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Employee Engagement 40

Employee Engagement Engagement Comparison Employee Experience 40

Brad Cleveland Blog

JANUARY 9, 2020

Employee engagement should be a key metric in all service environments. Research shows that employee engagement influences – even drives – customer satisfaction and loyalty. Retention, productivity, and quality are all strongly and positively correlated with employee engagement.

Employee Engagement 20

Employee Engagement Metrics Engagement Course 20

Integrity Solutions

APRIL 28, 2021

What actions can you take to both increase employee engagement and create a customer retention strategy that moves more of your customers from “satisfied” to “loyal”? Customer satisfaction alone does not guarantee customer loyalty. The Relationship Between Customer Loyalty and Employee Engagement.

Customer Retention 90

Customer Retention Strategy Net Promoter Score Employee Engagement 90

Brad Cleveland Blog

SEPTEMBER 5, 2019

The impact of employee engagement is incredible. In fact, engaged employees are four times more likely than non-engaged employees to go beyond what’s expected of them according to the Temkin Group, a US firm focused on customer experience. Learn more about the power of employee …

Employee Engagement 20

Employee Engagement Engagement Study Loyalty 20

ShepHyken

MARCH 2, 2018

Moreover, they are not the loyalty-challenged bunch many make them out to be. And for luxury brands, loyalty is the make-or-break factor, more so than in other retail segments. Read Shep’s latest Forbes Article: A $600 Billion Employee Engagement Problem Solved: Empathy.

Retail 79

Retail Culture Sales Study 79

Experience Investigators by 360Connext

NOVEMBER 5, 2014

Reading all sorts of books could open your employees up to new possibilities around how to deliver a great customer experience, how to empathize with people in difficult situations, and how to innovate for the next wave of what you deliver. Maybe instead of books you recommend articles or blogs to discuss.

Customer Experience 273

Customer Experience Net Promoter Score Employee Engagement Culture 273

Experience Investigators by 360Connext

OCTOBER 20, 2014

Trying to manage the outcome from humans is vexing, whether they are employees or customers. When we speak of employee engagement and happy workplaces, we often leave out the customer. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

Customer Focused 289

Customer Focused Employee Engagement Culture Social Media 289

Experience Investigators by 360Connext

NOVEMBER 13, 2014

Loyalty: “What’s in it for me?” ” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. Starbucks ranked well above others in terms of being a “great loyalty program.” This is another type of reassurance for customers.

Customer Confidence 279

Customer Confidence Report Loyalty Programs Retail 279

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. Loyalty is earned by brands that personalize and deliver a meaningful experience for customers.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

CloudCherry

JANUARY 16, 2020

Follow Stacy’s blog at DoingCXRight.com. Includes maximizing employee engagement to fuel customer loyalty and referrals beyond price factors. NOTE: All of the thoughts and opinions shared by Stacy on this episode are hers and hers alone.

B2C 195

B2C Ecommerce B2B NPS 195

Feedbackly

NOVEMBER 17, 2022

Sure enough, the simple question of how likely a customer is willing to recommend the business to others captures many aspects like satisfaction, loyalty, and retention rate. Data shows that EVI® has a 3x bigger impact on growth in loyalty and customer retention compared to NPS. We Can Help You.

NPS 98

NPS Net Promoter Score How To Touchpoint 98

Experience Investigators by 360Connext

DECEMBER 3, 2014

Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Innovation 232

Innovation Customer Service Social Media Consulting 232

Michelli Experience

MAY 15, 2018

I was asked recently to provide a couple (of what a reader called “See Spot Run”) blogs concerning must-have and must not do elements of a successful customer experience business. Satisfaction is a necessary but not a sufficient condition to achieve customer engagement, loyalty, and referrals. Dick, Jane, and Spot.

Customer Experience 138

Customer Experience Customer Journeys Touchpoint Employee Engagement 138

Experience Investigators by 360Connext

OCTOBER 2, 2014

We feel valued and provide loyalty in return. This post is part of the Customer Experience Professionals Association’s 2013 Blog Carnival “Celebrating Customer Experience.” The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

Experience Investigators by 360Connext

DECEMBER 5, 2014

Our premier episode features the one and only Jackie Huba , author of Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics, who shares amazing insights and gives us a sneak peek into her next area of focus. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

Social Media 244

Social Media Consulting Leadership Employee Engagement 244