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Your Guide to Mastering Brand Reputation Management

InMoment XI

In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management. These tools are essential for understanding how your customers are talking about your brand.

Brands 378
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The Power of Perception: Leveraging Reputation Management for Brand Success 

InMoment XI

We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes. The Connection Between Customer Experience and Reputation Customer experience is intrinsically linked to reputation management.

Brands 260
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Guest Blog – 8 Things Customer Service Teams Should Avoid During Sensitive Times

Comm100

It all begs one question, “How do customer service agents speak to customers during these sensitive times?”. And there are plenty of mistakes a customer service team can make on social media. Here are the mistakes to watch out for so that you don’t inadvertently lose revenue because of a lapse in judgment.

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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. I knew these customers would leave my client when the competition had a good enough offer. After all, don’t loyal customers bring you repeat business?

Loyalty 88
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10 Common Customer Service Survey Mistakes and How to Fix Them

SurveySensum

Did you know that 96% of dissatisfied customers never return to a business they’ve had a negative customer service experience with? – Forbes That’s a staggering figure that underscores the immense significance of providing exceptional customer service.

Survey 52
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How to Succeed in Leadership, Marketing, Innovation and Insight

C3Centricity

Another recent post of mine concentrated on why companies fail in their adoption of a customer-first strategy. You can read it here: 7 reasons most companies fail to adopt a customer first strategy. This was a follow up to another popular post on what a customer-first strategy is, and what it isn’t. Click To Tweet. #2

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6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. High scores delighted them, so in the excitement they missed the silent grumbles of unhappy customers. Amidst the rush for scores, they started losing the customers, without any clue! What does this lead to?