Forrester's Customer Insights

NOVEMBER 3, 2021

Each year, my colleague Andrew Hogan and I review mobile websites of top Canadian banks to understand how effectively banks are meeting customers’ expectations, specifically when it comes to finding, researching, and applying for a chequing account. In this year’s report, we […].

Banking 20

Banking Customer Expectations Report Meeting 20

Lumoa

NOVEMBER 29, 2021

However, when it comes to actual customer experience management , things get difficult. It is not too difficult to listen to the customer. Companies receive real-time feedback in massive volumes if they only start listening to their customers. Failing to meet customer expectations can have significant negative consequences.

ROI 259

ROI Customer Experience NPS Financial 259

COPC

APRIL 1, 2024

The challenge of keeping pace with changing customer expectations looms large. Technological advancements, notably artificial intelligence (AI), fuel customer experience transformation. Companies worldwide are grappling with leveraging technology to enhance the overall customer experience (CX).

Customer Experience 89

Customer Experience Contact Center Gamification Chatbots 89

Thematic

DECEMBER 12, 2023

This data is valuable for identifying pain points in the customer journey. Businesses can use this data to introduce new features & enhance existing systems, improving the customer experience. It allows them to meet & exceed customer expectations. Online reviews contained opinions and sentiments about Atom Bank.

Analysis 62

Analysis Examples Feedback Social Media 62

Think Customers

OCTOBER 28, 2020

For financial institutions, what was a slow shift toward mobile banking, contactless transactions, and digital insurance sped up when COVID-19 reinforced the need for fast, secure, and remote access to funds and financial information.

Financial 52

Financial Insurance Banking Customer Journeys 52

Lumoa

JULY 10, 2018

However, when it comes to the actual customer experience management, things get difficult. It is not too difficult to listen to the customer. Companies receive real time feedback in massive volumes, if they only start listening to their customers. However, delighting customers more than expected doesn’t necessarily pay off.

ROI 303

ROI Customer Experience NPS Financial 303

C Space

OCTOBER 8, 2021

A host of prestigious judges, from brands including LEGO, Google, SAP, Truist, General Mills and Insights in Color, selected the winners based on their ability to generate insights that change the world of business, transforming customer insight into strategic advantage.

Financial 69

Financial Banking Customer Centricity Consumers 69

Comm100

MAY 5, 2022

Digital technology has transformed customer expectations in recent years, and the banking industry is now playing catch-up. Live chat is being introduced across the banking industry to offer customers a more flexible way to connect, but there’s still room for improvement. Top 5 benefits of banking AI chatbots.

Chatbots 130

Chatbots Banking ROI Omni-Channel 130

Bold360

APRIL 20, 2021

Duenias offers the example of a Bold360 customer in the financial services/banking industry that experienced big problems with online payments – something they only learned through data coming from their self-service tools. A bank or retail customer, for example, might be looking for a bank branch or store nearby.

Self Service 52

Self Service Omni-Channel Customer Engagement Tools 52

ReviewTrackers

JULY 27, 2017

Welcome to Customer Insights , a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Banks must adopt a customer journey mindset, healthcare leaders discuss the importance of data, and more. Get Into the Right Mindset.

Customer Journeys 50

Customer Journeys Insurance Healthcare Hotels 50

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to keep their payment cards top-of-wallet and expand the stickiness of their relationships with customers over the next decade. which many banks also provide.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

CSM Magazine

SEPTEMBER 24, 2019

However, the insurance sector could answer just 46% of all queries asked via the web, email and social media, trailing the other industries (food retailers, fashion retailers, banking and travel) evaluated in the overall study. The Eptica Insurance Digital CX Study builds on research first conducted in 2012.

Insurance 45

Insurance Customer Service Multi-Channel Fashion 45

CSM Magazine

OCTOBER 18, 2019

Or maybe you’d love to gain more insights into your customers’ behavior? Brian Hodgdon, Head of CX Insight and Innovation, Dropbox. Nicola Millard, Head of Customer Insight and Futurology, BT. Harriet Rees, Head of Data Science, Starling Bank. Yuval Dvir, Head of Online International Partnerships, Google.

Tips 40

Tips Culture Innovation Banking 40

Wired and Dangerous

MARCH 21, 2016

Listening to learn from your customers can no longer be limited to the annual or semi-annual customer satisfaction survey. Customers’ expectations in our continuously connected world change much too quickly for that. Again, we were directing a series of customer focus group sessions for a bank client.

Social Media 70

Social Media Sports Banking Groups 70

Forrester's Customer Insights

NOVEMBER 21, 2019

Customer expectations are shaped by the immediacy, convenience, and simplicity that come when we bank, shop, and even file our taxes digitally. TurboTax may have made process of filing taxes easier, but the same can’t be said for buying life insurance. The underwriting process just takes too long and is too hard to complete.

Insurance 29

Insurance Banking Customer Expectations Customers 29

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

ClearAction

NOVEMBER 16, 2017

Competitors are important to your ecosystem because of the expectations they engender with customers and the forces on customers’ decision-making; however, customer expectations are influenced far beyond your industry players. Are roles and responsibilities written from the customer’s “so what?” viewpoint?

Customer Experience 76

Customer Experience Chief Customer Officer Customers Customer Experience Management 76

West Monroe

JANUARY 29, 2018

Multiple speakers echoed the theme that changes in technology, customer expectations, legislation, new business models, and dynamic market forces often lead to more questions than answers. retail, banking, marketing—but it has yet to release its transformative power across the utility industry. This is about to change.

Self Service 40

Self Service Roadmap Exercises Technology 40

NobelBiz

JULY 4, 2023

By distilling critical information from conversations, they empower agents to make informed decisions, drive operational efficiency, and exceed customer expectations. This newfound knowledge enables them to engage in more personalized and productive conversations, resulting in improved customer satisfaction and operational efficiency.

Interaction 52

Interaction Call Center Engagement Contact Center 52

SurveySensum

MARCH 3, 2022

By listening to the CUSTOMER. – With Voice of the Customer tools. . VOC tools help you listen and comprehend the customer expectations, opinions, and feedback. And not just that, you can analyze the data and extract actionable insights to improve customer experience. . Listen to customer feedback.

Tools 52

Tools Multi-Channel Analysis Analytics 52

Forrester's Customer Insights

AUGUST 15, 2019

While it’s still early days, the shift toward autonomous services is already happening in financial services thanks to evolving customer expectations, advances in AI and other […].

Financial 42

Financial Customer Expectations Consumers Insurance 42

Win the Customer

NOVEMBER 14, 2016

The accessibility offered by social media has blurred ‘business-hours-only’ boundaries and now your customers expect you to be available 24/7. In one Social Habit survey , 32% of respondents said they expect a reply within 30 minutes of contacting a brand on social media. A stream of new ideas.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

Pointillist

APRIL 26, 2018

As per the ‘State of Customer Experience in 2018’ survey , one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. Without a single customer view and real-time insights, organizations struggle to deliver the quality experiences that customers are looking for today.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

Think Customers

NOVEMBER 4, 2019

auto sales are expected to be about 16.9 Investment bank Morgan Stanley forecasts a 0.3 These types of insights have helped Volkswagen and its dealers ensure that they’re meeting customer expectations, but it was also important for the company to measure and optimize the employee experience. Turbulent times U.S.

Industry 40

Industry Automotive Chief Customer Officer Transportation 40

SmartKarrot

AUGUST 22, 2022

VOC helps businesses understand consumers’ real needs and desires to make decisions about product development, marketing campaigns, and other business initiatives based on real customer insights rather than guesswork. Voice of the Customer (VOC) is a critical component of any marketing strategy. Why is VOC Important?

Examples 10

Examples Tools Social Media Banking 10

Bizagi

FEBRUARY 10, 2020

It is widely acknowledged that customer experience has become the key to success in financial services. 85% of financial services professionals believe that responding to customer expectations faster is an urgent need for the business. . You have to focus on the customer to provide the best experience.

Financial 58

Financial Customer Experience Banking Net Promoter Score 58

Martin Hill-Wilson

SEPTEMBER 22, 2016

“Our results were very much a result of the effective combination of shops and online, demonstrated by the fact that more than three-quarters of our customers made a purchase from one of our shops,”. In other words, John Lewis customers recognise they want both convenience and the human touch.

Omni-Channel 40

Omni-Channel Self Service How To Multi-Channel 40

Kustomer

JULY 22, 2020

The question becomes, how do you handle the seasonal rush without breaking the bank or disappointing customers? Read on to learn what customers expect, and how to deliver with smart strategies and smarter technology. Customer Expectations During the Holiday Season. Prepare Early.

Self Service 64

Self Service Omni-Channel e-support Chatbots 64

Bizagi

SEPTEMBER 3, 2018

This statistic (taken from Bizagi’s research ) is concerning, especially when considering the competitive pressures in customer experience that financial services firms face. If banks want to retain and attract customers, they have to find a way to keep pace with increasing customer expectations.

Financial 53

Financial Customer Experience Banking Multi-Channel 53

Optimove

JUNE 27, 2023

With more choices now than ever before, financial services customers expect an ever-increasing level of personalization from the companies they choose to spend and save their hard-earned cash with. Get it wrong, and the competition is but a click away.

Tools 52

Tools Banking Financial Customer Insights 52

Currency Alliance

NOVEMBER 15, 2021

Points Bank – where you keep track of all the loyalty transactions and customer’s points balance. Rules Engine – where you define the logic for how many points a customer should get for any type of action or purchase. This allows us to focus on being best-in-class with just the points bank and rules engine.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

NobelBiz

JULY 25, 2023

Customer Interaction Analytics plays a vital role in deciphering this mosaic of data, offering a profound understanding of customer behavior and pain points. It’s a transformative approach that empowers businesses to navigate the dynamic landscape of customer engagement with precision and empathy.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Pointillist

FEBRUARY 19, 2018

3 Building Blocks for Successful Application of AI in Customer Experience. The successful application of AI in customer experience requires 3 fundamental capabilities: Data Unification. Real-time Insights Delivery. AI-enabled Customer Analytics Discovers High-Impact Customer Insights. Business Context.

Customer Experience 111

Customer Experience Touchpoint Analytics Customer Journeys 111

GetFeedback

JANUARY 6, 2020

In B2C, yes, in many cases there is exactly one customer as the buyer and user. Examples might include shoppers at a store, a personal banking account, or cell phone service. Businesses need to be better at treating customers as individuals , each with their own goals and preferences. Personas help unlock customer insight.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

ProProfs Chat

DECEMBER 17, 2021

There are various ways available when it comes to capturing in-app feedback: Customer Satisfaction Surveys . Collecting customer insights using Nudges. One of the effective ways is gauging the overall satisfaction via a Customer Satisfaction Survey. Extracting feedback from in-app support chat. UserTesting.

Tools 52

Tools Feedback Roadmap Survey 52

Currency Alliance

FEBRUARY 26, 2019

So, in summary, there is a lot to consider as you review each element of your loyalty program design, but finding the sweet spot between aligning with current business goals and meeting customer expectations will likely drive a very significant boost in ROI. Loyalty rules engine – defining under what conditions customers earn points.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Customer Alignment

DECEMBER 18, 2017

As reported in my recent piece , we saw actions to improve the customer experience stall – particularly in Europe. The gap between (rising) customer expectations and the quality of customer experiences being delivered, is getting greater. What did we actually see? This is set to change in 2018 – so watch out for that.

Omni-Channel 45

Omni-Channel Customer Journeys Chief Customer Officer NPS 45