BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Influitive

OCTOBER 1, 2017

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). Below, we’re featuring.

B2B 82

B2B Marketing Brands Customer Centricity 82

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Define your goals and make a plan.

ROI 61

ROI B2B Roadmap Metrics 61

ProProfs Chat

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing.

Marketing 95

Marketing Social Media Groups B2B 95

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

B2B 91

B2B Marketing Examples Groups 91

Currency Alliance

NOVEMBER 4, 2022

The first section of this article explains why it’s irrational to view the funding of loyalty points as separate from the funding of other marketing channels – many of which are less profitable than loyalty marketing. Rationalizing loyalty ROI vs other marketing channels.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward. ” 3. .

ROI 48

ROI Effort Score Customer Journeys B2B 48

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. Reciprocity, Inc.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Report Social Media Marketing 66

CX University

MARCH 18, 2024

This cutting-edge strategy goes beyond traditional personalization techniques that you may be using now by leveraging advanced technologies to create highly individualized interactions that cater to the specific needs and preferences of each customer. This approach significantly improved customer engagement and loyalty.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

Influitive

APRIL 19, 2017

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

Marketing 70

Marketing Meeting B2B Customers 70

Comm100

FEBRUARY 6, 2018

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

Software 105

Software Customer Engagement Engagement Omni-Channel 105

Influitive

JULY 14, 2017

A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). It’s customer advocacy programs. Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research.

B2B 81

B2B Study Survey Report 81

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this? So, there you have it.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Forcivity Salesforce

APRIL 19, 2022

Platforms like Salesforce can help manufacturers integrate customer support and service into the sales and fulfillment processes. B2B Customers Want A B2C Experience The traditional B2B customer journey is now an antiquated concept. How to improve customer experience. Personalization.

Omni-Channel 52

Omni-Channel Customer Experience B2C B2B 52

Customer Bliss

AUGUST 29, 2017

A very intriguing dimension of a company we all know so well, and you’ll be intrigued to hear how customer experience is a key part of how they help companies grow. Rhonda Basler currently leads the Customer Engagement team at Hallmark Business Connections, Hallmark’s B2B subsidiary. About Rhonda.

Connections 178

Connections Customer Experience Net Promoter Score B2B 178

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. And it does not matter if you are B2C, B2B, or B2B2C.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Forrester's Customer Insights

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer Success 29

Customer Success ROI Customer Service Training Study 29

Influitive

JANUARY 24, 2019

B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard? The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive. You tell everyone, especially the people most likely to find it interesting.

Report 74

Report Sales Brands Marketing 74

BirdEye

NOVEMBER 7, 2023

Prompt and efficient communication We often get frustrated when businesses respond slowly to our queries in customer messaging. Utilizing texting acronyms in such cases can expedite replies, leading to improved customer satisfaction. For instance, customers would likely skim through a lengthy text about a sale.

How To 113

How To Social Media Communication ROI 113

Influitive

NOVEMBER 1, 2017

Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution. Often, we’re so spent from creating that we.

Customer Success 65

Customer Success ROI B2B Tips 65

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

ReviewTrackers

JULY 23, 2018

Now, it’s time to grow your social media presence, drive engagement, and get real results that can impact your bottom line. 7 Social Media Marketing Strategies to Drive Results . Do you want to increase brand awareness, drive higher customer engagement, generate leads, or reduce marketing costs?

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

SmartKarrot

MARCH 24, 2022

To provide you with the background, account-based marketing is a marketing strategy that focuses on creating personalized communications targeted at high-value accounts. For instance, you are a B2B cloud-service provider seeking to sell your services with an established firm that has not switched to the cloud yet.

B2B 10

B2B Company Marketing ROI 10

Comm100

NOVEMBER 13, 2022

(More on the benefits of omnichannel customer service in Chapter 2). Meet your customers’ CX expectations with Comm100 Omnichannel – the AI-powered, secure omnichannel customer engagement platform. When discussing what is omnichannel customer service , it’s vital to distinguish its differences to multichannel support.

Omni-Channel 221

Omni-Channel Customer Service Chatbots Social Media 221

Influitive

APRIL 28, 2017

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is.

B2B 40

B2B Metrics How To Customer Engagement 40

Lithium

DECEMBER 28, 2020

Although many topics were discussed at Engage, this article dives into some key takeaways that can benefit all digital customer engagement professionals in their effort to create customers for life. Brands win by leading in digital customer engagement. Proving the ROI of customer engagement is possible.

Engagement 52

Engagement Social Media ROI Multi-Channel 52

Influitive

JANUARY 18, 2019

Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top clients and maximizing ROI from customer programs seem to be a universal desire for companies.

ROI 61

ROI Customer Engagement Marketing Engagement 61

SmartKarrot

JULY 27, 2022

A healthy relationship with the customers – is the success mantra for B2B SaaS businesses. Along with a customer-centric approach, businesses should invest in customer engagement activities to build healthy customer relationships. This is where customer engagement managers enter the scene. .

Customer Engagement 10

Customer Engagement Engagement CEM Management 10

Forrester's Customer Insights

FEBRUARY 22, 2019

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. Before you toss aside some of that abundant advice about personal relationships, […].

Customer relationships 50

Customer relationships B2B Sales Engagement 50

Optimove

JANUARY 16, 2024

In addition, we are honored by our partners, employees, and investors who have been instrumental in helping Optimove create the first Customer-Led Marketing Platform to uphold our promise: to unleash brands’ full potential so they can gain their customer’s loyalty for life.

Net Promoter Score 52

Net Promoter Score CRM Analytics Telecommunications 52

Kustomer

FEBRUARY 25, 2022

Using this analysis, you can then deliver customized marketing content to them. If you can efficiently respond to customers on a consistent basis, they’ll award your business with their loyalty. Evaluates Customer Engagements. Some businesses use automated software as the foundation for their marketing efforts.

Multi-Channel 105

Multi-Channel Omni-Channel Touchpoint e-support 105

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. More on this below.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Comm100

NOVEMBER 13, 2022

Chat concurrency also allows agents to handle multiple chats at once, allowing agents to keep queues down and begin responding to customers as soon as possible. . The efficiencies of live chat also mean a high return on investment (ROI) for the technology. And ultimately, we would have risked losing customers to competitors.”

Tools 189

Tools Customer Service Tips Omni-Channel 189

Kustomer

DECEMBER 21, 2021

Using this analysis, you can then deliver customized marketing content to them. If you can respond to customers in an efficient manner on a consistent basis, they’ll award your business with their loyalty. Evaluates Customer Engagements. Rejigging your approach can have a transformative impact.

Customer Experience 98

Customer Experience Multi-Channel Omni-Channel Touchpoint 98

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147