SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Loyalty comes from a combination of the characteristics of your product and/or service.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveySparrow

MARCH 18, 2020

Sales managers might feel as if they are getting a lot done but they will be going nowhere if they don’t measure their efforts. That’s why having KPIs is important for salespeople so that sales managers can keep them accountable. Benefits of tracking KPIs for Sales Managers. Top 10 KPIs for Sales Managers. Take a look: 1.

Sales 52

Sales Management Net Promoter Score Effort Score 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SmartKarrot

SEPTEMBER 18, 2020

In B2B SaaS or any other business per se, the competitive advantage is an attribute that allows a company to outperform its competitors. However, customer success is proving out to be one of the main for the B2B SaaS business model. The more customers you acquire, the more applicable becomes the customer success function.

Competitive Advantage 14

Competitive Advantage B2B Customer Success Company 14

ShepHyken

MAY 18, 2018

There are many ways a business can improve their customer experience, and we’ll highlight a few of these ideas and offer specific examples which can be applied to your business. By applying a few of these concepts to your business, you can dramatically improve your customer experience.

Loyalty Programs 79

Loyalty Programs Advertising Loyalty Brands 79

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Engaging employees.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is.

B2B 110

B2B Loyalty Net Promoter Score B2C 110

ProProfs Chat

JUNE 21, 2019

Needless to say, it is one of the most important metrics for your business to consider when you plan your marketing, loyalty programs, and sales processes. Your customer retention strategy depends on the lifecycle of your business. All you want to focus on at this stage is growing your customer base.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

ClearAction

APRIL 18, 2020

Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others. Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. Train sales and customer service teams on effective communication.

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

ProProfs Chat

MAY 31, 2019

Loyalty goes a long way in defining and building relationships between people. Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Increasing customer retention by just 5% boosts your profits by 25-95%.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

ProProfs Chat

MAY 6, 2020

Importance of Customer Experience Statistics. Improving Customer Experience Statistics. Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. 3 benefits to improve customer retention with analytics. Reduces cost to acquire customers.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. Eventually, loyal customers spend 67% more than new ones. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SmartKarrot

NOVEMBER 3, 2021

A good product cannot lead you to instant sales assurance. Today, companies need to dig deeper and focus on accomplishing the objectives of the customers. Customer experience and customer success are set to be key differentiators for customers to choose from. Steps to build a five-star customer success strategy.

Examples 10

Examples Customer Success Strategy Brands 10

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

Loyalty 59

Loyalty Trends Data Marketing 59

BirdEye

AUGUST 24, 2023

Your sales team has to do the heavy lifting to persuade a prospect to sign on as a new customer. 2 – Current customers are more likely to buy from you And that brings us to our next point. Your customer base is likelier to purchase from you because they already know and trust your brand.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

SmartKarrot

APRIL 21, 2023

A car dealership may sell additional services or accessories to its customers, such as maintenance packages or upgrades, which can lead to revenue expansion. Another example of expansion revenue is in the retail industry, where businesses may offer loyalty programs or incentives to their existing customers.

CRM 10

CRM Metrics Customer Relationship Management Software 10

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. embedding loyalty mechanics across the business.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

SurveySensum

SEPTEMBER 7, 2023

The frequency can vary depending on your industry, customer base, and the nature of your relationships. B2B B2B SaaS Survey frequency: Semi-annually or annually. When to send: Send Relationship NPS surveys for your B2B SaaS products before subscription expiration or contract renewals.

NPS 52

NPS Survey Net Promoter Score Automotive 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

CustomerSuccessBox

NOVEMBER 23, 2021

There are many tips and tools to build customer loyalty ! The latter, on the contrary, is based on sales techniques that will trigger the act of purchase at the customer’s premises. How to Increase Customer Loyalty. Create loyalty programs. To stay in contact. Conclusion.

Loyalty 52

Loyalty Net Promoter Score Loyalty Programs Effort Score 52

ProProfs Chat

DECEMBER 12, 2019

Takeaway: One poor customer service experience drives customers away. So it is crucial to understand how important it is to deliver delightful customer service to increase customer retention. B2B Customer Retention Statistics. Importance of Customer Retention Statistics. Brand Loyalty ) Tweet This.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

SurveySensum

NOVEMBER 6, 2023

For example, you can ask questions about different aspects of your business such as customer support, your B2B product, your website or app, retail, etc. → ‘On a scale of 0-10, how likely are you to recommend us to friends and colleagues based on the quality of our product?’

NPS 52

NPS Feedback Effort Score Customer Journeys 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

BirdEye

DECEMBER 8, 2023

Businesses can use this carpet cleaning marketing approach to directly share promotions, discounts, or limited-time offers with their customer base. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. Click on the banner to get started.

Tips 57

Tips Strategy Marketing Social Media 57

SmartKarrot

NOVEMBER 2, 2020

As an e-commerce leader, he said, “The best tactic for customer retention is providing good, honest customer service.” This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. He says, “Provide an enjoyable and personable journey to sale.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

SurveySparrow

APRIL 26, 2020

If the price is an issue, then you can use testimonials where customers got 20x more revenue just because they worked with you. Having the right testimonials helps you easily overcome sales objections. Statistics Indicating the Importance of Customer Testimonials & Reviews. Find your Most Active Customers.

Case Study 52

Case Study NPS Study Survey 52

ClearAction

OCTOBER 1, 2018

“Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.” customers, channel partners, alliances). CXM Timeline to CX-Centricity.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Cross-Channel Campaign Management and Marketing Automation are Not Customer Focused. Ski Retailer Black Diamond Uses Real-time Personalization to Increase Sales.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

SmartKarrot

AUGUST 12, 2022

Additionally, ChowNow also helps restaurants grow their business and customer base in two –. Two: ChowNow has a commission-free marketplace where restaurants can interact with new customers without having to pay huge margins. To see how SmartKarrot helps B2B companies streamline and scale customer success, Request a Demo.

Comparison 10

Comparison Transportation Industry Loyalty Programs 10