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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

So this week I wanted to write about the impact of smart choices for business in general. We seem to be surrounded by smart things: smartwatches, smart clothing, smart cars, smart houses and smart appliances. But are they really that smart? . But are they really that smart?

Marketing 177
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Are Smart Things Really Smart?

C3Centricity

Last week I wrote a long post on “The 7 Essential Differences Between Simply Responding to Customers and Providing True Customer Service“ So this week I wanted to write a shorter thought piece on a topic getting a lot of airtime these days; that of smart things, the IoT or the Internet of Things.

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Use SMIRC Goals to Define Customer Experience Outcomes

Experience Investigators by 360Connext

You’ve heard of SMART goals… But what about SMIRC goals? A classic methodology to combat this in business and life has been SMART goals — an acronym for s pecific, measurable, achievable, relevant, and timebound. There’s nothing wrong with the SMART methodology, in fact it can be really helpful!

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3 Customer Experience Ideas for 2022

Experience Investigators by 360Connext

But some things won’t change. That’s where customer experience leaders can lean in and really lead in this new year. What do they need to know, hear and do to best communicate when things don’t go as planned? . Using techniques like root cause analysis and customer journey mapping can help leaders really understand and prepare.

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3 Commonly Neglected Micromoments in Your Customer’s Journey

Experience Investigators by 360Connext

After all, the customer journey is really the journey of a relationship. We haven’t yet gotten to the point when we can say “find those shoes I was admiring” to our smart speakers and they’ll know what the heck we mean. “Success is the sum of small efforts, repeated day in and day out.”. – Robert Collier. What are Micromoments?

B2C 346
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Critical Thinking: Where are you on this new customer time paradigm?

Beyond Philosophy

He sees organizations that provide services are doing things for customers so they can do something else. Buying goods at the lowest possible price and getting things done at the greatest possible convenience allows people to spend their hard-earned money and harder-earned time on the experiences they value. Right now, with the forms?”

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According to Steve #2 – I Never Understood

Steve DiGioia

Not every business does things online with a click of a button. Do they really think the elevator will move faster for them because THEY pushed the button? I never understood why people buy those “Smart Cars” They’re about half the size of a regular car and I don’t care how well they do with gas mileage.

Training 191