Remove Analytics Remove Marketing Remove Multi-Channel Remove ROI
article thumbnail

Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

article thumbnail

Drip marketing: How to plan and execute effective campaigns

BirdEye

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Omnichannel Analytics? [Everything you need to know]

SurveySensum

This highlights a significant trend – customers aren’t sticking to a single device or channel to make a purchase. This fluid movement across different channels emphasizes the importance of an integrated and cohesive omnichannel strategy for brands, ensuring they meet customers wherever they are in their shopping journey.

article thumbnail

Speech Analytics: Changing the Game for Contact Center Technology

NICE inContact

Speech Analytics allows customer support organizations to analyze audio of customer interactions for mentions of keywords or phrases, call themes, as well as the sentiment and emotions of callers. Despite this, many contact centers are still struggling to find practical uses, and/or measure the ROI of the technology.

article thumbnail

Why Multi-Touch Matters more than Multi-Channel

Avaya

I know you’ve heard it all before; how single channel service evolved into multi-channel service evolved into omni-channel service. What if I told you that the customer experience is not necessarily about the channels you implement? From Servicing Channels to Channeling Your Customers.

article thumbnail

Multi-Touch Attribution

Optimove

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels.

article thumbnail

Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.