Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. NLP has made feedback analytics way more accessible. Let’s explore how you can use analytics to revolutionize your customer experience.

Analytics 208

Analytics Customer Experience Management Net Promoter Score 208

InMoment XI

FEBRUARY 23, 2024

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

Lumoa

NOVEMBER 29, 2021

Is it possible to determine the ROI of customer experience, if so, how do you do that? In addition, we share tools that will help you calculate the ROI of your own customer experience projects. Insightful analytics is possible with modern technologies such as Lumoa that have machine-learning-based text analytics.

ROI 259

ROI Customer Experience NPS Financial 259

CSM Magazine

JUNE 20, 2023

Are you ready to take your digital marketing campaigns to the next level? But when it comes to maximizing ROI, it should be at the top of your list. Keep reading for helpful tips and advice on how to use exceptional customer service as part of an effective digital marketing strategy! Personalization is also crucial.

ROI 52

ROI Customer Service Marketing Social Media 52

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

ECXO

JUNE 13, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who your customers are (and what they want) can help you create better real-time customer experiences. Implement a real-time decisioning solution.

Marketing 132

Marketing Analytics Government Survey 132

InMoment XI

DECEMBER 1, 2022

approaches aren’t enough for today’s businesses; they cause program stagnation and make meaningful return on investment (ROI) impossible. We have been named Leaders in the Forrester Text Analytics Wave, Forrester Customer Feedback Wave, the Gartner Magic Quadrant for Voice of the Customer, and more! Forrester Text Analytics Wave.

Self Service 493

Self Service Analytics ROI Automotive 493

Lumoa

JULY 10, 2018

Insightful analytics is possible with the modern technologies such as machine-learning-based text analytics. Most organizations, who receive large amounts of customer feedback data, can buy text analytics solutions which help in making sense of the data and transform the chaotic customer voice data into structured info.

ROI 303

ROI Customer Experience NPS Financial 303

BirdEye

NOVEMBER 21, 2022

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

Social Media 98

Social Media Analytics Multi-Channel Metrics 98

NobelBiz

NOVEMBER 13, 2023

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111

ROI Net Promoter Score Measurement Customer Experience 111

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Before partnering with InMoment, this brand was relying heavily on a cloud-based analytics platform to track store performance. Let’s dive in to see how they did it!

Customer Experience 529

Customer Experience Guest Experience Return on Investment ROI 529

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

Gainsight

MARCH 4, 2024

As a training or operations professional, you’ve probably faced plenty of questions regarding ROI (return on investment) from colleagues when evaluating an online learning initiative. Use your training platform’s analytics, assessment and survey tools, and workplace observations, to collect this information from your learners.

ROI 52

ROI Training How To Course 52

Lumoa

JANUARY 8, 2024

So, you’re eyeing growth and a healthy ROI for your business, right? To remind you a bit of what it is and what it does, text analytics uses transforms unstructured text into structured data that’s actually useful for business decisions. The market reacts, and reviews pour in.

Analysis 394

Analysis Software Comparison Social Media 394

InMoment XI

JULY 19, 2023

These professionals often have backgrounds in fields like market research, customer service, UX design, and psychology. By leveraging advanced analytics and machine learning techniques, they can make data-driven recommendations that improve business outcomes.

Customer Experience 260

Customer Experience Customer Journeys ROI Customer Centricity 260

West Monroe

OCTOBER 19, 2023

When the markets rebound and attention shifts from cost to growth, manufacturers that have paused or cut critical projects will be behind. Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Data is key.

ROI 52

ROI Technology Strategy Return on Investment 52

NetBase

MARCH 26, 2019

Influencer marketing is big business these days, with brands allocating a significant spend toward enticing top influencers to generate awareness in today’s highly competitive online environment. And finally, you need data transparency that just makes sense when it comes time to explain your exceptional ROI to stakeholders.

ROI 66

ROI Measurement Metrics Marketing 66

Optimove

SEPTEMBER 29, 2023

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” According to Gartner, Optimove “enables data-centric, high-frequency marketing programs, with data management and AI to deliver top-tier personalization.”

Marketing 78

Marketing Analytics Report ROI 78

Kitewheel

AUGUST 3, 2020

Journey Analytics Drives Better Experiences. Customer experience is the key competitive battleground for businesses and marketers in particular. With continuing investments in CX, even during the era of COVID-19 and global economic crisis, it is clear that marketing leaders cannot afford to lose focus on delivering great experiences.

Analytics 52

Analytics Customer Journeys Marketing Omni-Channel 52

NICE inContact

JUNE 30, 2016

Speech Analytics allows customer support organizations to analyze audio of customer interactions for mentions of keywords or phrases, call themes, as well as the sentiment and emotions of callers. Despite this, many contact centers are still struggling to find practical uses, and/or measure the ROI of the technology.

Contact Center 122

Contact Center Analytics Technology Multi-Channel 122

Optimove

JUNE 16, 2022

In practical terms, it means that marketers are expected to follow the definition of sustainability, which is – according to the UN Commission on Environment and Development – ensuring that all developments meet “the needs of the present without compromising the ability of future generations to meet their own needs.”

ROI 52

ROI Strategy Marketing Fashion 52

SmartMessage Blog

FEBRUARY 18, 2024

What is WhatsApp Marketing? WhatsApp marketing is an innovative form of digital marketing that leverages the popular messaging app, WhatsApp, to reach and engage customers. The Benefits of WhatsApp Marketing Marketing via WhatsApp, a pivotal aspect of digital marketing, transcends the traditional bounds of messaging.

Marketing 52

Marketing Chatbots Advertising Customer Satisfaction 52

Gravy Analytics

AUGUST 27, 2019

In today’s fast-paced world it becomes increasingly harder to reach your potential customers in a sea of digital marketing tactics. However, there are still several techniques you can use to improve your campaign’s CTR and ROI beyond simply using location data intelligence. Is your message standing out? References.

ROI 40

ROI Analytics Data Tips 40

Fox Metrics

NOVEMBER 19, 2020

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. With the FoxMetrics social media analytics tool , you’ll get insights on what to expect, how to act, and the right decisions to make for social media. What Is Social Media Analytics?

Social Media 59

Social Media Analytics Metrics Tools 59

Eptica

JUNE 12, 2019

Date: Wednesday, June 12, 2019 Author: Guest author: Annette Franz 11 Tips to Ensure You Achieve ROI from Your VoC Program. How can brands make sure that their VoC programs deliver ROI? If you’re not seeing ROI from your program, perhaps you’re not asking the right questions – or asking them of the right people.

ROI 122

ROI Tips Customer Journeys Metrics 122

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Marketing 175

Marketing Handbook ROI Social Media 175

ECXO

AUGUST 30, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who your customers are (and what they want) can help you create better real-time customer experiences. Implement a real-time decisioning solution.

Marketing 52

Marketing Analytics Government Survey 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Think Customers

MAY 26, 2022

Think fast: What is the difference between business intelligence and predictive analytics and why does it matter? Business intelligence and predictive analytics are often used interchangeably to describe tools and methods for utilizing data to make informed decisions. What is predictive analytics? What is business intelligence?

Analytics 52

Analytics Contact Center Insurance Data 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. Data intelligence will form the foundation of your future business and marketing strategies. Data is a main focal point.

ROI 70

ROI Data Analysis Loyalty 70

ProProfs Chat

APRIL 25, 2019

The market is full of similar tools with comparable functionalities. As an eCommerce entrepreneur, it’s not always easy to select the right tools that are decisive and provide a promising ROI. To help you clear this confusion, I am enlisting my top picks of the most effective eCommerce tools in the market. Heap Analytics.

Ecommerce 75

Ecommerce ROI Tools Analytics 75

Fox Metrics

MAY 19, 2021

Companies are widely embracing analytics in their operations. 97% of companies in a Bloomberg Businessweek Services survey had already adopted analytics. But while most companies are putting money into Business Intelligence tools and marketing analytics, very little attention is given to customer analytics.

Analytics 52

Analytics Customer Journeys ROI Customer Centricity 52

Fox Metrics

MAY 19, 2021

Companies are widely embracing analytics in their operations. 97% of companies in a Bloomberg Businessweek Services survey had already adopted analytics. But while most companies are putting money into Business Intelligence tools and marketing analytics, very little attention is given to customer analytics.

Analytics 52

Analytics Customer Journeys ROI Customer Centricity 52

Fox Metrics

MAY 19, 2021

Companies are widely embracing analytics in their operations. 97% of companies in a Bloomberg Businessweek Services survey had already adopted analytics. But while most companies are putting money into Business Intelligence tools and marketing analytics, very little attention is given to customer analytics.

Analytics 52

Analytics Customer Journeys ROI Customer Centricity 52