NetBase

JULY 1, 2019

Twitter is still an important channel for most brands – but are you maximizing its potential? Here’s how to use Twitter Analytics to drive inspiration, brand health, and more! When you’re looking for a jumping off point, it’s easy to get started on Twitter by looking at Events in their built-in analytics.

Analytics 60

Analytics Trends Entertainment Sports 60

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Staying on top of today’s social commentary is vital to the heartbeat of any good business, company or brand.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. This is why influencer marketing has become such a crucial tool for brands to use.

Brands 74

Brands Entertainment Social Media Consumers 74

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. However, as fans seek more personalized connections with their favorite brands, technology plays a crucial role.

Sports 98

Sports Tourism Entertainment Technology 98

NetBase

APRIL 23, 2020

Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their consumers. Generating positive brand mentions with credible sharing is key. Brand Mentions Must Happen. With lots of misinformation out there, it can be very easy to spread “fake news.”

Brands 67

Brands Advertising Social Media Consumers 67

CSM Magazine

APRIL 25, 2024

Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours. Standing out in a Crowded Market With thousands of options just a click away, differentiating your brand in a saturated market is increasingly difficult.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

Optimove

NOVEMBER 15, 2022

Recent estimates tell us that there are around 68 million Gen Z’ers in the United States, 74% of which are willing to spend more with a brand that delivers a great customer experience. In short, brands have to be vocal about their values and principles all while backing them up with actions. Tip #6: Make it entertaining.

Tips 105

Tips Gamification Engagement Marketing 105

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

SurveySparrow

SEPTEMBER 5, 2023

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. Consider your favorite coffee shop.

Automotive 52

Automotive Trends Strategy Customer Experience 52

BirdEye

AUGUST 28, 2023

Your social media profile amplifies your brand and your brand’s purpose. You can’t rely on a personal social media profile alone if you are building a brand or business. Because your brand will have a set of personalities and characteristics unlike yours, it’s better to separate yourself from your business.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

BirdEye

MAY 13, 2024

Audience insights tools help businesses go beyond the basic demographics and explore aspects like customer buying behavior, interests, brand loyalty, content preferences, and values, to name a few. Segmenting the customer base by interests, buying habits, and customer journey can improve branding, ad targeting, and content strategy.

Tools 62

Tools Social Media Multi-Channel Advertising 62

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

Thematic

FEBRUARY 11, 2024

Last year, we wrote about how Atlassian built infinite customer feedback loop using AI which is based on similar ideas: personalized connection with users through granular feedback analytics. After a few short product demos, Kristin Bell entertained us in a light-hearted interview.

Conference 62

Conference NPS Hotels Self Service 62

C3Centricity

MAY 25, 2020

Although companies realize they desperately need to dig into data analytics to maintain their business position, 45% surveyed think their current internal IT development cycles are not sufficient for new analytics and don’t fulfill their business requirements. Customers Still Value Human Connections in a Tech-Driven World.

Technology 194

Technology Analysis Data Consumers 194

C Space

JUNE 16, 2020

The Brand Move Roundup – June 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Ecommerce Social Media Advertising 52

NetBase

APRIL 21, 2020

?Monitoring social analytics for trends may sound boring, but P&G is proving how exciting – and lucrative – it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching for an edge in a depressed market.

Trends 68

Trends Social Media Analytics Video 68

C3Centricity

MARCH 15, 2018

Although companies realize they desperately need to dig into data analytics to maintain their business position, 45% surveyed think their current internal IT development cycles are not sufficient for new analytics and don’t fulfill their business requirements. Customers Still Value Human Connections in a Tech-Driven World.

Data 206

Data Retail Analysis Analytics 206

Lithium

MAY 2, 2023

Suddenly every brand now had a mainline into their customer’s entertainment feeds. While it’s easy to produce a well-crafted video or text ad, the ability to market in real-time is brand new in the marketing world. Aurora Product Connect: Badges We’ve been researching and developing the next iteration of Badges for Aurora.

Entertainment 52

Entertainment Social Media Analytics Brands 52

Storyminers

JANUARY 12, 2017

Because CX gives us the opportunity to use customer experience as a company’s strategy , to differentiate its brand , and to bring greater value to customers and to shareholders at the same time. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention.

Trends 171

Trends Customer Experience Wireless Entertainment 171

Thematic

MARCH 13, 2023

However, it can be challenging to connect with them or make plans because so much is going on. Advertised vs. Delivered Experience at Qualtrics X4  - 4 out of 5 Qualtrics X4 was advertised as featuring celebrity speakers, professionals from leading brands, entertainment, and a deep-dive into product knowledge.

Entertainment 62

Entertainment Conference Advertising Airlines 62

BirdEye

MARCH 15, 2023

In this blog post, we’ll dive into the latest social media demographics, including the average age of social media users for each platform and what these insights mean for your brand’s social media presence. In 2005, only 7% of American adults were using social media , while in 2021, around 70% use social media to connect.

Social Media 52

Social Media Data Entertainment Groups 52

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. And brands should thank their lucky stars for it. Importance of Transparent Analytics.

Consumers 60

Consumers Fashion Analytics Entertainment 60

CSM Magazine

SEPTEMBER 22, 2022

When you use video ads, you are able to connect with your customers on a more personal level. This connection will make them more likely to remember you and your company. Video ads can be used to humanize your brand. Videos can also be entertaining. Video ads are also a great way to entertain your customers.

Video 52

Video Customer Service Entertainment Advertising 52

Gravy Analytics

JUNE 3, 2019

Recently visited commercial locations such as stores, restaurants, or entertainment venues. Location data is only gathered from mobile devices that have consented to sharing information and the companies using location data, such as Gravy Analytics, follow the highest privacy measures to ensure anonymity. Competitive Analytics.

Automotive 92

Automotive Advertising Retail ROI 92

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect. Here’s how.

Engagement 71

Engagement Entertainment Sports Social Media 71

NetBase

APRIL 27, 2020

And companies paying attention to this have a real opportunity to connect with their audience more than ever. Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. Meme Culture as Way to Connect with Consumers.

Culture 63

Culture Consumers Social Media Entertainment 63

CSM Magazine

SEPTEMBER 8, 2023

It requires real-time data analytics to pinpoint the most lucrative price points. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights. The messaging should resonate consistently, echoing the brand’s voice and values.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Lithium

MARCH 1, 2022

The trouble here is that TikTok marketing isn’t like marketing on other social media channels; businesses have to buy into existing trends and make their content not only relevant but casual and entertaining. Through many trials and many, many errors, we’ve learned what it takes to enter the TikTok space as a brand. Save your spot.

e-support 52

e-support Entertainment Analytics Social Media 52

Chadwick Martin Bailey

OCTOBER 26, 2020

* This technology will increase the ability of many people to significantly improve their internet connectivity and potential, either as a fixed internet access substitute alternative, or for some households who may want to use 5G cellular connectivity as their only internet access (both inside and outside the home): Oh, yeah: and puberty ?

Video 124

Video Entertainment Technology Connections 124

CSM Magazine

FEBRUARY 28, 2023

They are not only comfortable with technology, but also expect it in their interactions with brands. Social media has become a cornerstone of Gen Zalpha’s lives, providing them with an easy way to connect and communicate with their peers. What sets Gen Zalpha apart from other generations?

Customer Service 52

Customer Service Social Media Entertainment System 52

BirdEye

DECEMBER 20, 2022

Create Instagram story highlights that showcase important information about your brand, including product catalogs, shipping information, all location outlet information, and so on. Add a Linktree or similar extension to your Instagram profile bio so your followers can access all critical links regarding your brand. Post consistently.

Tips 98

Tips Social Media How To Guidelines 98

C Space

APRIL 28, 2021

Christina Stahlkopf, Associate Director, Research & Analytics. Lockdown obviously put a heavy emphasis on streaming entertainment with surging growth amidst people stuck in their homes. Lockdown obviously put a heavy emphasis on streaming entertainment with surging growth amidst people stuck in their homes.

Entertainment 52

Entertainment Consumers Brands Connections 52

BirdEye

FEBRUARY 13, 2024

Birdeye can help with this through its AI-enabled messaging and appointment scheduling features, making sure you stay connected with your patients and they remember to come back when they need to. They can send automatic review request messages, track responses, and even provide analytics on your reputation performance.

Marketing 57

Marketing Social Media How To Healthcare 57

BirdEye

APRIL 5, 2023

Nailing down the perfect name is crucial in building a rock-solid brand. Business name ideas that align with your brand’s purpose will create a strong connection with your audience. Tells a story A great name has the power to tell a story that connects with your target audience. ” like a location-based name.

Government 98

Government Tips Social Media Consulting 98

Oracle

NOVEMBER 5, 2019

Retail innovation is constantly evolving, from established brands testing new customer experiences to the changing face of service delivery. As customers expect more engaging experiences with brands, that’s turning physical retail locations into another opportunity to deliver those experiences. Can high tech be high touch?

Retail 76

Retail Innovation Self Service Conference 76

Kayako

MAY 11, 2017

In-flight entertainment has been in-demand since commercial flight became routine; Virgin just figured out a way to up the ante by including individual TVs in all headrests. Virgin knows many of its passengers are businessmen and women who need to stay connected to the grid at all times – even at 35,000 feet. Consideration.

How To 248

How To Case Study Industry Customers 248

Storyminers

JANUARY 12, 2017

Because CX gives us the opportunity to use customer experience as a company’s strategy , to differentiate its brand , and to bring greater value to customers and to shareholders at the same time. Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention.

Trends 100

Trends Customer Experience Wireless Entertainment 100