How to Prove the ROI of Your Voice of the Customer (VoC) Program
GetFeedback
JULY 19, 2019
There is greater ROI when the holistic customer journey is the focus. Subsequent NPS/CSAT scores and retention rates. Consider JetBlue, one of the leading airline carriers in the U.S., The airline tracked this back to a lack of amenities for early morning travelers. Improving customer experience is what leads to ROI.
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