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Vice President of Southwest Airlines Inflight Operations, with Sonya LaCore – CB45

Customer Bliss

Southwest Airlines has an industry-standard approach to promoting people from within. Sonya Lacore has proudly served Southwest Airlines for 15 years, Sonya began her career as a flight attendant. Sonya has a wealth of knowledge, experience and understanding of the needs in the airline industry. Staying connected.

Airlines 204
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Top 5 Customer Service & CX Articles for Week of March 11, 2024

ShepHyken

If they want to continue to succeed, it’s key that they make their customers feel valued and that they truly care about them and their experience with the brand. But brands in touch with consumer realities are also waking up to the power of “customer empowerment” as a lever for their CX strategy. It’s any and every type of interaction.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. But what about customer requests that, if implemented, would undermine the brand promise?

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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Some are calling CX the new marketing, others are calling it the new brand. Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints.

ROI 309
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The ideal airport lounge experience

Maru Group

Airlines can differentiate their offer through their airport lounges. Airlines can differentiate their offer through their airport lounges. It is a crucial touchpoint on the journey providing an opportunity to drive loyalty through the brand experience. The role of staff is a vital brand touchpoint.

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CX is a Team Sport: 2 Surprising Views

ClearAction

Controlling Touchpoints Model. Controlling Touchpoints Model for CX is a Team Sport CX is a Team Sport surfaced as the theme from the 2024 Customer Experience West Conference in British Columbia, Canada. “ Fragmented functional leadership, customer data, engagement channels, systems, operations, and revenue teams.”

Sports 62
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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. Connect with your existing customer base through surveys and feedback forms.

Strategy 208