3-actions-to-take-to-honor-customers-as-assets 
Customer Bliss
MAY 15, 2019
In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Do you believe customers are assets or cost centers? Thinking about customers as assets is my first customer experience competency. Customers Expect to Be Known.
Customer Bliss
JUNE 9, 2021
Through leadership guidance and company actions, they are establishing more balanced relationships, where both sides win. Both customer and company are better off because they are in each other’s lives. Leaders diligently take actions to point out exactly what the high road is; creating a path for the company to follow.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Bliss
FEBRUARY 16, 2018
Customer Experience implementation within an organization is a major undertaking. The guests on my podcast, The Chief Customer Officer Human Duct Tape Show can certainly vouch for that sentiment. Do you know what happens in CX implementation when you try to take on more than you can handle? I call it “boiling the ocean.”
Customer Bliss
JANUARY 30, 2020
They work to remove boundaries and pressures that prohibit customer-driven decision making. They honor the human at the end of their decisions, establish a balanced relationship with customers and partners, and put employees in a position to act at work, like they’d act at home. Like they were raised. Teams unite.
Customer Bliss
APRIL 9, 2018
When it comes to initiating change within an organization, you must first ask, “Are we united in how we make decisions that impact customers?” ” One of the first activities I often take to unite leaders during my coaching sessions is to use a customer journey framework to build an operational “code of conduct.”
Customer Bliss
FEBRUARY 25, 2016
Honoring “Customers as Assets” connects volume and value to customer experience ROI and growth. Your goal as CCO is to unite the leadership team in delivering one-company customer experiences and connecting the delivery to business growth. Here are four elements to grow customer experience ROI: 1.
Customer Bliss
JANUARY 28, 2016
Customer asset measurement is about knowing what customers actually did to impact business growth versus what they say they might do via survey results. The role of the Chief Customer Officer is not to build and ‘pitch’ to the leadership team what these metrics are. Competency 1: Honor and Manage Your Customer Assets.
Expert insights. Personalized for you.
164 
Let's personalize your content