Driving the Future: Integrated CX in Automotive Customer Journeys
InMoment XI
FEBRUARY 9, 2024
For example, let’s say a customer purchased a specific vehicle five years ago—and has returned to the dealership for 10 service appointments. What will happen in the future: Predictive customer analytics leverage data to make predictions about a customer’s future behavior. This is up from 31% the prior year.
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