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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way.

Fashion 88
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Trends in Customer Communication in 2020

Ecrion

The future of customer communication could mean the future of your business. The way you communicate your customers has a direct impact on their experience and behavior. If you want to remain competitive, you need to keep up with the latest trends in communication and build lasting connections with your clientele.

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Brand Move Roundup – May 11, 2020

C Space

The Brand Move Roundup – May 11, 2020. Drest , the gaming app launched last fall by former Porter editor Lucy Yeomans, has launched a beauty partnership with makeup artist Mary Greenwell; users can now choose custom digital makeup looks for the 12 available avatars, which could already be dressed in fashion pieces.

Brands 52
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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. Between March and April 2020, the personal savings rate surged from 12.7% to 33% in response to pandemic upheaval.

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Brand Move Roundup – April 22, 2020

C Space

The Brand Move Roundup – April 22, 2020. MLS senior vice president of brand and integrated marketing David Bruce said, “The Captain’s Challenge captures the spirit of MLS Unites—it brings the soccer community together, all while staying apart, to support those affected during this trying time. Read More.

Brands 52
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Brand Move Roundup – May 27, 2020

C Space

The Brand Move Roundup – May 27, 2020. While turning off all advertising may be tempting to brands, our findings show us that this isn’t the best solution,” Adobe Advertising Cloud’s product marketing head Ryan Fleisch said. Currently the market is very kind to companies like us,” said Schoenberg.

Brands 52
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Brand Move Roundup – May 26, 2020

C Space

The Brand Move Roundup – May 26, 2020. Fashion label Gucci ’s creative director, Alessandro Michele, has announced that the brand is slashing the number of fashion shows it holds each year from five to two. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully.

Brands 52