GetFeedback

MAY 5, 2019

So, if you make them choose between a good product and a good after-sales service, you’re not on the right path. . Good products keep customers interested, but after-sales service keeps them loyal. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand.

Sales 277

Sales Loyalty Programs Social Media Policies 277

ReviewTrackers

APRIL 19, 2018

Customers tell stories on social media. Building a social media marketing plan is essential to the success of your business because customers go to social media platforms to interact with other consumers – and your brand. Here are four key components of a social media marketing plan.

Social Media 56

Social Media Marketing Advertising How To 56

ReviewTrackers

JULY 23, 2018

You have already planted your business flags on popular social media properties. Now, it’s time to grow your social media presence, drive engagement, and get real results that can impact your bottom line. 7 Social Media Marketing Strategies to Drive Results . This is great! Identify your goals.

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down.

Social Media 50

Social Media Advertising Entertainment Metrics 50

QuestionPro Audience

FEBRUARY 15, 2018

As an industry leader in market research, people look to us for thought-provoking content. 2 – 2018 Edelman Trust Barometer. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. By: Marketing Profs, Laura Forer. 1 – The Cultural Borders of Songs.

Infographics 170

Infographics Ecommerce Government Social Media 170

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

QuestionPro Audience

DECEMBER 15, 2017

There’s been a major disruption in consumer marketing in recent years. Celebrity endorsements have been around as early as the 1920s, and have gained new traction in the age of social media. With social media, celebrities are able to interact with, and influence, their fan base directly.

Consumers 207

Consumers Social Media Advertising Study 207

NetBase

NOVEMBER 25, 2019

It’s full of consumer insight that will drive sales this holiday season – and well into 2020. Billion of sales in 2018 being made online, showing an increase of 35.4% And this brand’s mega-love relates back to a product that was initially launched in November of 2018! CPG Gold Rush. It’s super informative.

Social Media 52

Social Media Report Consumers Industry 52

Kayako

JANUARY 17, 2018

Metrics like leads, revenue, and sales put a large emphasis on customer acquisition. Customer-centric sales strategy. Sales is often the first one-on-one touchpoint customers experience with your business. They’re likely to come in contact with sales long before they need your support team. NPS measures customer loyalty.

Customer Experience 448

Customer Experience Net Promoter Score NPS Touchpoint 448

NetBase

NOVEMBER 25, 2019

It’s full of consumer insight that will drive sales this holiday season – and well into 2020. Billion of sales in 2018 being made online, showing an increase of 35.4% And this brand’s mega-love relates back to a product that was initially launched in November of 2018! CPG Gold Rush. It’s super informative.

Social Media 52

Social Media Report Consumers Industry 52

Ecrion

JANUARY 16, 2020

In 2018, 281 billion emails were sent and received each day around the world. EDM marketing is one of the best ways to reach potential customers. Although many of your potential clients will be on social media, they won’t all be. What is EDM Marketing? EDM Marketing vs Email Marketing.

Marketing 81

Marketing Social Media Advertising Case Study 81

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120

Marketing Social Media Loyalty Brands 120

GetFeedback

NOVEMBER 7, 2019

Constant online interaction and social media engagement has piqued our need for visual stimulation and trained us to assimilate more imagery than ever before. A 2018 study by Marketing Dive showed that 75% of Gen Z shoppers (those between the ages of 18 and 25) turn to eCommerce to make most purchases.

Ecommerce 249

Ecommerce Social Media Competitive Advantage Study 249

GetFeedback

JANUARY 3, 2019

After all, what a customer says directly to you may be different than what they say on a social media platform. You might also decide to update your service team once per week, but update your product, sales, and marketing teams at a different cadence. We send emails once per month to sales, marketing, and support teams.

Voice of Customer 239

Voice of Customer Data Customer Service Net Promoter Score 239

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 111

Trends Marketing Social Media Advertising 111

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets. with “Amazon reported total net sales of $514.0

Financial 102

Financial Multi-Channel Marketing Analysis 102

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #1: Site structure and performance. Goal #5: Team performance.

Brands 104

Brands Marketing Metrics B2C 104

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018.

Exceptional Customer Service 101

Exceptional Customer Service Customer Service Chatbots Hotels 101

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

Comm100

SEPTEMBER 13, 2021

This means that customers now often research products and services on their own, avoiding traditional sales and marketing funnels in the process. To acquire new customers and retain existing ones, companies need to adopt digital channels that customers now expect, particularly live chat and social media.

Customer Service 229

Customer Service Omni-Channel Social Media Connections 229

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. Being unclear, rude, or failing to listen to your customers leads to silent phones and poor sales. Inappropriate or damaging social media use Social media marketing is an art. Nike sales fell.

Strategy 57

Strategy Social Media Airlines Software 57

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Recognizes a brand that is just awesome on social media.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Recognizes a brand that is just awesome on social media.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. Recognizes a brand that is just awesome on social media.

B2C 40

B2C Social Media B2B Brands 40

Hallmark Business Connections

JANUARY 5, 2021

For marketers, it’s all of that — plus dollar signs. billion increase from 2018 to 2019 — marketers have embraced Valentine’s Day marketing with open arms and open hearts. In the rush to put out yet another offer or promote a holiday sale, we forget to honor what Valentine’s Day is really about.

Marketing 52

Marketing Social Media Consumers Connections 52

Ann Michaels and Associates

DECEMBER 27, 2018

The impact of online reviews on sales. • 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 Crowd and Heinz Marketing, 2017). Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy). Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy).

B2B 73

B2B Hotels Consumers Brands 73

Beyond Philosophy

FEBRUARY 1, 2021

We’ve got global marches… The Accenture study found that two-thirds of consumers think their protest actions, including boycotting brands or calling them out on social media, can make a difference in company behavior. Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment.

Marketing 147

Marketing Hospitality Hotels Consumers 147

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 64

Trends Marketing Social Media Analytics 64

Grade.us

MAY 29, 2018

It's not really all that common to see reviews used proactively, which is why social media sharing is so important. Drive traffic, leads and sales. Which social media sites allow you to share your customer reviews? Embed reviews on landing, sales and promo pages. Avoid any hard sell or sleazy sales tactics.

Social Media 38

Social Media How To Groups Video 38

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. Recognizes a brand that is just awesome on social media. Recognizes a brand with the most impactful topline business results across social and digital platforms.

Social Media 40

Social Media B2C B2B Metrics 40

GetFeedback

JULY 23, 2018

This is a guest post by Tom O’Brien, Director of Digital Marketing at TimeTrade. Retail is changing in 2018. Creating an amazing customer experience through omni-channel customer journeys that engage your prospects where they are and help shuttle them through your sales funnel. What’s key? Step 4: Get ready to plot.

Omni-Channel 218

Omni-Channel Customer Journeys Retail e-support 218

NetBase

JUNE 4, 2020

In this channel exploration, we’ll share consumer and market intelligence around: Pinterest’s latest ecommerce offering and why other social sites -and ecommerce contenders, need to worry. Social media truly becoming a one stop shop for consumers. 55% of online shoppers made a purchase via social media.

Social Media 70

Social Media Ecommerce Retail Consumers 70

Grade.us

NOVEMBER 29, 2018

You own a business, plan on bootstrapping your own small business marketing efforts, and don't want to get deep in the weeds? It’s easier than ever for small business owners to take their marketing into their own hands. This list of 2018's top resources is here for you. The Best Small Business Marketing Blogs. No problem.

Resources 32

Resources Tools Marketing Social Media 32