QuestionPro Audience

FEBRUARY 15, 2018

2 – 2018 Edelman Trust Barometer. More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials. Okay, so we all know that Amazon is the mecca of eCommerce, but how did they transition from an online bookseller to the massive brand they are now? By: Edelman.

Infographics 170

Infographics Ecommerce Government Social Media 170

NetBase

NOVEMBER 25, 2019

It’s full of consumer insight that will drive sales this holiday season – and well into 2020. Billion of sales in 2018 being made online, showing an increase of 35.4% That last part is important as it reveals intel about consumers’ unmet needs, which is insight any challenger brand can exploit. CPG Gold Rush.

Social Media 52

Social Media Report Consumers Industry 52

ReviewTrackers

APRIL 19, 2018

Customers tell stories on social media. Customers tell stories about their experiences with businesses – whether it’s about a restaurant or a bank, customers are going to write how they feel interacting with your brand. Here are four key components of a social media marketing plan. Social Media Advertising.

Social Media 56

Social Media Marketing Advertising How To 56

QuestionPro Audience

DECEMBER 15, 2017

With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. Celebrity endorsements have been around as early as the 1920s, and have gained new traction in the age of social media. It makes sense that brands are moving away from the expensive celebrity endorsement.

Consumers 207

Consumers Social Media Advertising Study 207

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

ReviewTrackers

JULY 23, 2018

You have already planted your business flags on popular social media properties. Now, it’s time to grow your social media presence, drive engagement, and get real results that can impact your bottom line. 7 Social Media Marketing Strategies to Drive Results . 1: Come Up with Your Social Media Game Plan.

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

NetBase

NOVEMBER 25, 2019

It’s full of consumer insight that will drive sales this holiday season – and well into 2020. Billion of sales in 2018 being made online, showing an increase of 35.4% That last part is important as it reveals intel about consumers’ unmet needs, which is insight any challenger brand can exploit. CPG Gold Rush.

Social Media 52

Social Media Report Consumers Industry 52

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Video Marketing for Lead Generation According to CISCO, between 2018 and 2023, 82% of internet traffic came from video viewing or downloading.

Video 95

Video Strategy Marketing Social Media 95

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

GetFeedback

NOVEMBER 7, 2019

It’s been stated that customer experience is the new brand, but what about the visual customer experience? Constant online interaction and social media engagement has piqued our need for visual stimulation and trained us to assimilate more imagery than ever before. So, how can brands provide the impossible?

Ecommerce 249

Ecommerce Social Media Competitive Advantage Study 249

Experience Investigators by 360Connext

NOVEMBER 17, 2020

Don’t turn it into a sales pitch. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization. Christopher Moloney (@Moloknee) September 2, 2018. Ways a brand has thanked you as a customer.

How To 372

How To Airlines Social Media Tips 372

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

Second to None

FEBRUARY 14, 2018

As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. Chat support also presents a great opportunity to close sales.

Trends 63

Trends Social Media e-support Chatbots 63

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #2: Increase brand awareness. “Are your viewers on a page for under a minute or for 10 minutes?”

Brands 104

Brands Marketing Metrics B2C 104

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

Experience Investigators by 360Connext

NOVEMBER 22, 2022

Don’t turn it into a sales pitch. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization. Christopher Moloney (@Moloknee) September 2, 2018. Ways a brand has thanked you as a customer.

How To 143

How To Airlines Social Media Tips 143

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

Strategy 57

Strategy Social Media Airlines Software 57

GetFeedback

DECEMBER 21, 2018

In fact, according to Econsultancy’s Digital Trends 2018 report, 45% of companies cite content and experience management as their number one priority. 32% of all customers would stop doing business with a brand they loved after one bad experience. ( New Voice Media ). New Voice Media ). New Voice Media ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Comm100

SEPTEMBER 13, 2021

This means that customers now often research products and services on their own, avoiding traditional sales and marketing funnels in the process. To acquire new customers and retain existing ones, companies need to adopt digital channels that customers now expect, particularly live chat and social media.

Customer Service 229

Customer Service Omni-Channel Social Media Connections 229

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018.

Exceptional Customer Service 101

Exceptional Customer Service Customer Service Chatbots Hotels 101

Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Social Support Champion.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Social Support Champion.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Social Support Champion.

B2C 40

B2C Social Media B2B Brands 40

Comm100

NOVEMBER 29, 2021

Once brands are finding success with live chat , they will also begin to look to omnichannel customer engagement in 2022. Omnichannel platforms connect all the key digital supports channels into one unified console, pulling together data from live chat, social media, ticketing, email, and SMS. Maybe even brand evangelist.

Trends 221

Trends Customer Service Chatbots Omni-Channel 221

GetFeedback

JULY 23, 2018

Retail is changing in 2018. Creating an amazing customer experience through omni-channel customer journeys that engage your prospects where they are and help shuttle them through your sales funnel. A customer journey map is a tool that tells the story of a customer’s experience of interacting with your brand.

Omni-Channel 218

Omni-Channel Customer Journeys Retail e-support 218

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Recognizes a brand that has executed excellent social customer support at scale. ROI, sales revenue).

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Recognizes a brand that has executed excellent social customer support at scale. ROI, sales revenue).

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Recognizes a brand that has executed excellent social customer support at scale. ROI, sales revenue).

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Recognizes a brand that has executed excellent social customer support at scale. ROI, sales revenue).

Social Media 40

Social Media B2C B2B Metrics 40

Ann Michaels and Associates

DECEMBER 27, 2018

So make sure those reviews reflect you and your brand in the best possible light.??The The impact of online reviews on sales. • Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy). Reviews produce an 18% uplift in sales (Revoo, as shared by Econsultancy).

B2B 73

B2B Hotels Consumers Brands 73

C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. It’s a craze.

Brands 52

Brands Sports Advertising Transportation 52

Maru Group

NOVEMBER 21, 2018

Last year, the Office for National Statistics (ONS) reported an 11% rise in online Black Friday sales compared to 2016. Yet, Maru/edr insight last year revealed that, despite positive sales results, online Black Friday events are having a lasting impact on retailer’s most loyal customers. Predictions for Black Friday 2018.

Net Promoter Score 40

Net Promoter Score Retail Analysis Trends 40

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Overall, AI will allow more brands to focus on context and anticipatory engagement at the individual level to hone in on the customer segment of one.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

ProProfs Chat

FEBRUARY 13, 2020

What’s more, these customer loyalty stats give an insight into factors that prompt customers to be loyal to a brand. Social Media & Customer Loyalty. Customer Loyalty Program Improving Sales. Customer Loyalty Brands. Members are your brand marketers. Source: Bond Brand Loyalty Report ) Tweet this.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

C Space

JUNE 23, 2020

The Brand Move Roundup – June 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Seventeen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Retail 52

NetBase

JUNE 4, 2020

In this channel exploration, we’ll share consumer and market intelligence around: Pinterest’s latest ecommerce offering and why other social sites -and ecommerce contenders, need to worry. Social media truly becoming a one stop shop for consumers. 55% of online shoppers made a purchase via social media.

Social Media 70

Social Media Ecommerce Retail Consumers 70