Comm100

FEBRUARY 5, 2018

Today, if you google ‘Customer Engagement Software’, you’ll find that the top results are lists of the best customer engagement tools on the market. Social Media Software. Marketing (Personalization) Software. Modern CRM software aims to integrate and automate 3 key functions: sales, marketing, and customer support.

Social Media 124

Social Media CRM Self Service Software 124

BlueOcean

FEBRUARY 14, 2018

Remember when social media was the young upstart of the customer care channels and voice was still king? And asking who really owned the channel anyway – was it marketing? Expectations for Social Customer Support Are Maturing. How will AI translate into the social channel? Or was it customer service?

Omni-Channel 149

Omni-Channel Social Media Contact Center Self Service 149

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. And you can’t operationalize social intelligence without a robust tool powering your efforts, as McCann knows.

Social Media 45

Social Media Video Analytics Sports 45

NetBase

FEBRUARY 15, 2019

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Before we get to the list – be sure to note: The social analytics tools that got the job done in 2010 would only give you a fraction of the data intelligence brands rely on now.

Social Media 60

Social Media Analytics Analysis Tools 60

Grade.us

NOVEMBER 2, 2018

Social media's not going away any time soon. 2018's Best Social Media Marketing Blogs. These blogs are consistent providers of top-notch social media content. Social Media Explorer. Social Media Today. Social Media Biz. Ignite Social Media.

Social Media 32

Social Media Resources Tools Marketing 32

NetBase

NOVEMBER 26, 2018

Social media marketing comes in many shapes and sizes, and regardless of which path you pursue, understanding the impact your efforts have on your target audience is mandatory – or at least it should be! Others go at it, hard: “ A 2018 study found that 79% of marketing decision makers will invest in influencer marketing.

Social Media 57

Social Media Marketing Advertising ROI 57

NetBase

NOVEMBER 25, 2019

Jumping right in, let’s kick it off strong with some stats from the report that offer amazing potential: According to Investopedia, The CPG industry is one of the largest industries in North America, with average annual revenue in 2018 exceeding $2 Trillion dollars! Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7

Sales 98

Sales Marketing Social Media Video 98

NetBase

NOVEMBER 25, 2019

Jumping right in, let’s kick it off strong with some stats from the report that offer amazing potential: According to Investopedia, The CPG industry is one of the largest industries in North America, with average annual revenue in 2018 exceeding $2 Trillion dollars! Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 111

Trends Marketing Social Media Advertising 111

NetBase

OCTOBER 5, 2018

So why are brands missing so many opportunities on the customer experience analytics front? The 2018 Consumer Experience Analytics Report highlights the ways brands are on target – and the areas where they need to better their aim. What brands need to gain accurate insights into what consumers really want, is social sentiment.

Omni-Channel 45

Omni-Channel Analytics Consumers Report 45

NetBase

MARCH 4, 2020

So, it’s no wonder that brands are seeking uncomplicated access to social analytics insight. Brands really don’t have the luxury of time in these high-stakes online marketing days. With millions of people providing their unsolicited opinions online every single minute of the day, social media is the world’s largest focus group.

Analytics 60

Analytics Social Media Analysis Consumers 60

QuestionPro Audience

JUNE 11, 2022

Within the US market, the major RDE companies can reach more than 5,000,000 unique respondents. Crowdsourced polling using social media is similar to social media-assisted crowdsourcing, and coverage is superior to online panels. . And, add examples from the 2017-2018 special congressional elections.

Engagement 195

Engagement Advertising Survey Social Media 195

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Whether via social media, websites, or online communities, companies can gather a massive amount of digital data on their customers. customer exhibitors at MWC 2018: Verto Analytics. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Whether via social media, websites, or online communities, companies can gather a massive amount of digital data on their customers. customer exhibitors at MWC 2018: Verto Analytics. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets.

Financial 105

Financial Multi-Channel Marketing Analysis 105

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

Trends 64

Trends Marketing Social Media Analytics 64

NetBase

JANUARY 22, 2019

Social Listening has come a long way in a relatively short amount of time, particularly in the past ten years – and it’s come with a pretty steep learning curve for those new to the game. Although it offers incredibly cool insight in its own right, predictive marketing analytics have changed the social listening game.

Analytics 56

Analytics Marketing Exceptional Customer Service Analysis 56

Hallmark Business Connections

AUGUST 11, 2021

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? This thoughtful direct mail content also goes digital, as delighted pet owners are moved to share their experiences across social media channels. What about the last Facebook ad you read?

Marketing 74

Marketing Social Media Omni-Channel Handbook 74

NetBase

MAY 20, 2019

We’re here to help marketers prove they’re putting their brand’s money where the engagement is with analytics tool tips that they can implement immediately. Capturing relevant analytics to support a brand’s social media spend is challenging in itself, made so much more so when the rules of the road are in a constant state of flux.

Analytics 58

Analytics Banking Airlines ROI 58

NetBase

OCTOBER 22, 2018

Last week we invaded the InterContinental Los Angeles Downtown Hotel , bringing together nearly 200 agencies, brands, customers, and prospects for two days of social analytics training and inspiration. The first half of Day One was all about mastering the craft of social analytics using NetBase’s various tools.

Analytics 58

Analytics Social Media Roadmap Hotels 58

Grade.us

NOVEMBER 16, 2018

Digital analytics are essential to measuring your marketing efforts. 2018's Best Digital Analytics Blogs. Follow these blogs to stay up-to-date with the latest analytics trends. Google Analytics Products. Blast Analytics & Digital Marketing Tips. 2018's Best Digital Analytics Articles.

Analytics 29

Analytics Resources Tools eBook 29

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

Grade.us

DECEMBER 20, 2018

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing. The Best Influencer Marketing Blogs of 2018. Visit this blog to find in-depth posts on everything influencer marketing. The Grin Blog.

Resources 47

Resources Tools Marketing Case Study 47

Grade.us

NOVEMBER 29, 2018

You own a business, plan on bootstrapping your own small business marketing efforts, and don't want to get deep in the weeds? It’s easier than ever for small business owners to take their marketing into their own hands. This list of 2018's top resources is here for you. The Best Small Business Marketing Blogs. No problem.

Resources 32

Resources Tools Marketing Social Media 32

C3Centricity

AUGUST 17, 2020

According to the latest global statistics, social media usage saw an increase of 21 per cent, and news consumption has risen by 36 per cent. Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. Contact us Now.

Strategy 158

Strategy Customer Centricity Social Media Analysis 158

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. Inappropriate or damaging social media use Social media marketing is an art. Inappropriate social media content will damage your brand and your social media reputation. What is reputational risk in marketing?

Strategy 57

Strategy Social Media Airlines Software 57

NetBase

OCTOBER 17, 2018

Without it, you’re just another handbag/apparel/jewelry company fighting for your spot in a crowded market. The NetBase Best Practices Spotlight: Louis Vuitton explains how to use social analytics to ensure you’re where you want to be in your category. Social Media Metrics You Need To Master: Get More From Your Analytics.

Analytics 52

Analytics Apparel Case Study Social Media 52

Clarabridge

MAY 11, 2018

Recapping Day 3 of C3 2018 . Later on, Angie Corbett, Senior Manager for Digital Marketing – Social Media Outreach at GE Appliances, shared some useful tips on how to set up personal dashboards for Engagement Agents, which helps increase their awareness of the value of their work. That’s A Wrap! The post That’s A Wrap!

Self Service 40

Self Service Social Media Healthcare Conference 40

Esteban Kolsky

OCTOBER 16, 2018

During Dreamforce 2018 Salesforce announced the rebirth of Customer 360. This is what CRM was supposed to accomplish, and was heavily marketed until about 10 years ago. Customers have a sense of privacy (very little for some, including Alexa “parents” and social media over-sharers) and don’t share all their data.

Travel 116

Travel CRM Data Resources 116

Comm100

DECEMBER 2, 2021

However, despite the importance of omnichannel marketing, 94% of banking firms aren’t delivering personalized experiences. Between 2018 and 2020, the adoption of chatbots increased by 67%. According to a recent survey, 50% of banking consumers want a seamless mix of physical and digital services during their buying journey. as add-ons.

Financial 236

Financial Trends Customer Experience Chatbots 236

Currency Alliance

DECEMBER 4, 2023

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

LiveChat

FEBRUARY 13, 2018

Bot creation is considered to take a center stage by the year 2021 and these changes will start picking up in 2018 henceforth. In today’s world, many people are talking to each other via text messages such as customer care, Facebook messenger and generally on social media. Crypto-tokens and blockchains for messengers.

Chatbots 50

Chatbots Trends Technology Social Media 50

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. You can see the full list of winners here.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

ProProfs Chat

JULY 30, 2021

in the Q4 of 2018. Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. Read more: Why Customer Service is Your New Marketing Strategy? Read more: How to Use Surveys for Content Marketing? Image Source: Marketing Charts. (d)

Brands 111

Brands Net Promoter Score Social Media e-support 111

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Think smaller in 2018…specifically, mobile apps. In 2018, major players will be defined by their understanding of this delicate balance.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

NetBase

JUNE 24, 2020

Logo spotting outside of what you can see and advanced AI image analytics. 61% of consumers feel that too many brands are using societal issues as a marketing ploy. Presently the conversation around brand perception is large, with categories ranging from Efficient Brand Marketing to Land O’Lakes Logo Change.

Brands 98

Brands Social Media Analytics Consumers 98