NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. The EMEA economy has experienced an economic leveling in recent years, with industrial production in EMEA on a downward trend since 2018. Brand health management.

Social Media 53

Social Media Report Survey Marketing 53

NetBase

NOVEMBER 25, 2019

Jumping right in, let’s kick it off strong with some stats from the report that offer amazing potential: According to Investopedia, The CPG industry is one of the largest industries in North America, with average annual revenue in 2018 exceeding $2 Trillion dollars! Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. We talked about 11 social media metrics worth mastering in a recent Adweek webinar. Brand Passion. Wendy’s has a lot of fun, even with social trolls.

Social Media 49

Social Media Analytics Metrics Airlines 49

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

NetBase

NOVEMBER 25, 2019

Jumping right in, let’s kick it off strong with some stats from the report that offer amazing potential: According to Investopedia, The CPG industry is one of the largest industries in North America, with average annual revenue in 2018 exceeding $2 Trillion dollars! Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Video Marketing for Lead Generation According to CISCO, between 2018 and 2023, 82% of internet traffic came from video viewing or downloading.

Video 95

Video Strategy Marketing Social Media 95

NetBase

JUNE 24, 2020

Monitoring brand imagery and product name perception has always been important, but now it’s crucial. Here’s how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today’s consumers. Logo spotting outside of what you can see and advanced AI image analytics.

Brands 98

Brands Social Media Analytics Consumers 98

Grade.us

NOVEMBER 2, 2018

Social media's not going away any time soon. 2018's Best Social Media Marketing Blogs. These blogs are consistent providers of top-notch social media content. Social Media Explorer. Social Media Today. Social Media Biz. Ignite Social Media.

Social Media 32

Social Media Resources Tools Marketing 32

BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. It evens the playing field and allows you to compete with bigger brands.

Marketing 93

Marketing Social Media B2C Advertising 93

NetBase

MARCH 4, 2020

Consumer love is a like a hockey puck face-off at the start of a game, with brands vying to gain control of the consumer conversation. So, it’s no wonder that brands are seeking uncomplicated access to social analytics insight. Brands really don’t have the luxury of time in these high-stakes online marketing days.

Analytics 60

Analytics Social Media Analysis Consumers 60

NetBase

NOVEMBER 14, 2018

For brands, it’s also a new quarter, and a time to gear up for new goals and campaigns coming in the days, weeks, and months ahead. Here’s a social analytics checklist to get you ready for a bold, successful 2019. If have haven’t performed a social media audit for the third quarter of 2018, now is the time to get to it.

Analytics 72

Analytics Social Media Net Promoter Score Analysis 72

NetBase

NOVEMBER 26, 2018

Social media marketing comes in many shapes and sizes, and regardless of which path you pursue, understanding the impact your efforts have on your target audience is mandatory – or at least it should be! Others go at it, hard: “ A 2018 study found that 79% of marketing decision makers will invest in influencer marketing.

Social Media 57

Social Media Marketing Advertising ROI 57

NetBase

JUNE 8, 2020

With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. It’s also important for that brand perception to be solidly established ahead of a crisis. At times like these, brand perception is more important than ever! How to measure brand impact.

Brands 67

Brands Social Media Advertising Consumers 67

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Whether via social media, websites, or online communities, companies can gather a massive amount of digital data on their customers. customer exhibitors at MWC 2018: Verto Analytics. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Whether via social media, websites, or online communities, companies can gather a massive amount of digital data on their customers. customer exhibitors at MWC 2018: Verto Analytics. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

NetBase

MAY 20, 2019

With more than 500 million active daily users , Instagram is the hottest platform for brands to be on right now. We’re here to help marketers prove they’re putting their brand’s money where the engagement is with analytics tool tips that they can implement immediately. Let’s get started! The Changing Face of Instagram.

Analytics 58

Analytics Banking Airlines ROI 58

NetBase

OCTOBER 25, 2019

Basing important strategic decisions on AI-powered social analytics , at least in part, is wise. But only if the analytics are auditable. Maybe the client figures out the social analytics tool in question isn’t the most accurate option on the block. The Dangers of Shoddy Social Insight. How can this be?

Analytics 40

Analytics Brands Tools ROI 40

NetBase

OCTOBER 25, 2019

Basing important strategic decisions on AI-powered social analytics , at least in part, is wise. But only if the analytics are auditable. Maybe the client figures out the social analytics tool in question isn’t the most accurate option on the block. The Dangers of Shoddy Social Insight. How can this be?

Analytics 40

Analytics Brands Tools ROI 40

NetBase

JULY 8, 2020

Brand strategy planning requires accurate and transparent consumer and market intelligence , or you’re starting at a deficit. And our recent report on The Importance of Market Insight for Brand Strategy pairs well with our 2020 Report on How Social Analytics is Important to Brand Management for this purpose.

Brands 70

Brands Analytics Report Consumers 70

NetBase

OCTOBER 22, 2018

Last week we invaded the InterContinental Los Angeles Downtown Hotel , bringing together nearly 200 agencies, brands, customers, and prospects for two days of social analytics training and inspiration. The first half of Day One was all about mastering the craft of social analytics using NetBase’s various tools.

Analytics 58

Analytics Social Media Roadmap Hotels 58

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

Strategy 57

Strategy Social Media Airlines Software 57

NetBase

OCTOBER 17, 2018

Status is everything for luxury brands. The NetBase Best Practices Spotlight: Louis Vuitton explains how to use social analytics to ensure you’re where you want to be in your category. What makes a luxury brand in the eyes of consumers? In the luxury category , this leads to brand erosion, and a threat to luxury status.

Analytics 52

Analytics Apparel Case Study Social Media 52

GetFeedback

AUGUST 14, 2019

To give you a window into how the industries fared on this metric, here are the top 10 industries based on their scores for 2018. Preferences for how they interact with your brand today will certainly shift in the future. Go beyond basic analytics. She has worked with both B2B and B2C brands in a multitude of industries.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

Avaya

APRIL 24, 2017

It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. This individual owns an average of five social media accounts , nearly three of which are actively used. This is where the ability to understand your data—specifically, customer journey analytics —becomes vital.

Customer Journeys 59

Customer Journeys Analytics Multi-Channel Contact Center 59

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. This is why influencer marketing has become such a crucial tool for brands to use.

Brands 74

Brands Entertainment Social Media Consumers 74

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Overall, AI will allow more brands to focus on context and anticipatory engagement at the individual level to hone in on the customer segment of one.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

Fox Metrics

JUNE 25, 2020

A 2019 Edelman Brand Trust Survey found that 60% of consumers trust the opinion of influencers about products and services. Google analytics Not Sufficient. Google Analytics offers so much for a free tool. It’s data sampling also distort your analytics, so you only see a portion of your data. Is it working? Good Content.

Trends 111

Trends Marketing Social Media Advertising 111

NetBase

APRIL 1, 2020

Not only do brands need to be vigilant to the damages that deep fakes are capable of , they need their social analytics software to help them crush it in its tracks. It’s worth it to keep in mind that it was made using 2018 tech.). Since the market never sleeps your brand shouldn’t either.

Social Media 78

Social Media Analytics Video Brands 78

Esteban Kolsky

OCTOBER 16, 2018

During Dreamforce 2018 Salesforce announced the rebirth of Customer 360. In case you were not with us for the past 30 years, customer 360 (the concept, not the brand or trademark – C360 for short) was the original promise of CRM. The new C360 s about using data, not owning, and certainly not storing.

Travel 116

Travel CRM Data Resources 116

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Published on: April 11, 2018. Gartner estimates that 80% of an enterprise’s data is unstructured , living in emails, social media posts or other documents. This is ignoring a goldmine of information.

Net Promoter Score 50

Net Promoter Score Customer Insights Brands Data 50

Comm100

DECEMBER 2, 2021

Between 2018 and 2020, the adoption of chatbots increased by 67%. Marr describes the sea change toward businesses recognizing digital channels as the primary way that consumers now choose to connect: “…in the past, this digitization journey has generally treated digital channels – websites, social media, etc. – as add-ons.

Financial 236

Financial Trends Customer Experience Chatbots 236

Eptica

JUNE 6, 2018

Date: Wednesday, June 6, 2018 Author: Steve Nattress How can brands match customer expectations around knowledge? Published on: June 06, 2018. 90% of French consumers and 91% of those in the UK say that they feel less loyal to brands who do not reply to their questions. It highlighted four key findings: 1.

Customer Expectations 51

Customer Expectations Brands Knowledge Base Social Media 51

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Smarter Investments in Customer Experience.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

NetBase

JANUARY 22, 2019

Social Listening has come a long way in a relatively short amount of time, particularly in the past ten years – and it’s come with a pretty steep learning curve for those new to the game. Although it offers incredibly cool insight in its own right, predictive marketing analytics have changed the social listening game.

Analytics 56

Analytics Marketing Exceptional Customer Service Analysis 56

WorkOutLoud

JANUARY 11, 2018

Here at WorkOutLoud, we’re keeping warm by staying busy completely reinventing the way we’re going to support you and your business initiatives in 2018. As you know, WorkOutLoud is an online collaboration solution that connects your brand to your customers, and your customers to each other.

Social Media 40

Social Media CRM Customer Retention Analytics 40

NetBase

SEPTEMBER 12, 2018

Your brand or agency is likely spending more on Instagram in 2018 than last year. That’s why it’s important your social listening tool gets the most data from this platform. The power of influencers is game changing for challenger brands, as we’ve seen with sock company Stance and their influencer army, the Punks & Poets.

Analytics 49

Analytics Data Metrics Analysis 49