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Three tips to better mitigate risk and ensure successful brand launches [for IP professionals]

Clarivate

Trademark research and risk assessment are essential to successfully launch a new brand. When IP professionals provide fast and accurate answers to critical launch questions, they not only help brand owners make more confident business decisions, but they also become invaluable strategic partners.

Brands 52
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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

74% of Gen Z believe that convenience is more important than brand , meaning that offering better support options for students becomes a competitive edge for schools. 90% of consumers say that when they interact with a brand online, they expect an immediate response.

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Women Want Social Responsibility from Their Brands

Beyond Philosophy

The demand for corporate social responsibility continues to sweep the brand marketplace. According to new research from Nielsen, corporate social responsibility is important as a benefit to positive branding efforts. We also know for your brand reputation positive press is key. Competition in the marketplace is fierce.

Brands 60
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Guest Blog: Why Convenience is a Key Differentiator in CX

ShepHyken

No matter how big your company is today, or how well your brand is faring, it’s a fact that you always have room to improve your relationship with your customers. One effect of the digital transformation has been the erosion of the traditional definition of brand loyalty. Easy: The New Loyalty.

Loyalty 114
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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” The best-loved brands are cracking the code. 4 The Importance of Creating & Keeping Customers , Financial Times, 2011.

ROI 59
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Structuring Customer Success - What Works, What Doesn’t

Amity

It’s always a collective effort that requires constant engagement and reinforcement from all roles within the company. • Top 5 SaaS Companies With The Highest Weekly Momentum Score. MailChimp - (Score = 2630). Box - (Score = 2447). dotloop - (Score = 2413). dotloop - (Score = 2413).

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? In a nutshell, relationship surveys help you understand customer loyalty to your brand. Do you know why some customers tend to stay while others go?

Survey 58