Remove 2011 Remove Brands Remove Effort Score Remove Net Promoter Score
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Women Want Social Responsibility from Their Brands

Beyond Philosophy

The demand for corporate social responsibility continues to sweep the brand marketplace. According to new research from Nielsen, corporate social responsibility is important as a benefit to positive branding efforts. We also know for your brand reputation positive press is key. Competition in the marketplace is fierce.

Brands 60
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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” The best-loved brands are cracking the code. 4 The Importance of Creating & Keeping Customers , Financial Times, 2011.

ROI 59
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? In a nutshell, relationship surveys help you understand customer loyalty to your brand. Do you know why some customers tend to stay while others go?

Survey 56
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? In a nutshell, relationship surveys help you understand customer loyalty to your brand. Do you know why some customers tend to stay while others go?

Survey 40
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Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111
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Startups’ top priority in 2022: Nailing the customer experience

delighted

While 9 out of 10 startup founders say they collect customer feedback in some capacity, nearly a quarter of respondents (23%) said they only know moderately well what their customers expect from their brand, products or service. The data uncovers a few common issues that most startups face.

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The value of transactional surveys for your customer experience

Enalyzer

Transactional surveys measure the experience a customer has had within a particular transaction or interaction with your organization/brand, also known as a touchpoint. The most common types of transactional surveys are Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT) metrics.

Survey 52